One-time purchase:
$40.28
Subscribe & Save: Save 5% Save 0%
$38.27
Other Sellers on Amazon
Add to Cart
$39.99
+ Free Shipping
Sold by: Moose Trading LLC
Add to Cart
$44.49
& FREE Shipping on eligible orders. Details
Sold by: Quidsi Retail LLC
Add to Cart
$44.49
+ Free Shipping
Sold by: Wag.com (Quidsi Retail, an Amazon company)

Nature's Variety Instinct Limited Ingredient Diet Grain-Free Dry Dog Food

4.6 out of 5 stars 226 customer reviews
| 5 answered questions

List Price: $44.75
Price: $40.28 & FREE Shipping on orders over $49. Details
You Save: $4.47 (10%)
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Turkey
13.2 lb. Bag
  • Formulated for dogs with food sensitives - made with one animal protein source and no grain or gluten
  • Contains the fewest, most essential, easily digestible ingredients
  • No grain, gluten, potato, dairy, eggs, chicken, beef, and fish
  • Healthy Omega 3 and Omega 6 fatty acids for a soft and shiny coat
  • Unique green tea extract coating for great taste and aroma
  • Instinct is the official pet food partner of Best Friends Animal Society and provides over 1 million meals of Instinct to their adoption centers

Pay as low as $34.24 and never run out with Subscribe & Save.
Save 5% when you subscribe to regular deliveries of this item. Save 15% on your entire delivery when you subscribe to 5 or more items that arrive in the same month. No commitments, no obligations, and shipping is FREE. Learn more
7 new from $39.99


Frequently Bought Together

  • Nature's Variety Instinct Limited Ingredient Diet Grain-Free Turkey Meal Formula Dry Dog Food, 13.2 lb. Bag
  • +
  • Nature's Variety Instinct Limited Ingredient Diet Grain-Free Turkey Formula Canned Dog Food, 13.2 oz. Cans (Case of 12)
Total price: $77.36
Buy the selected items together


Product Description

Flavor Name: Turkey | Size: 13.2 lb. Bag

Product Description

Optimal nutrition through the fewest, most essential ingredients. Each formula is made with pure, simple ingredients that have been carefully chosen for their nutritional value and high digestibility. Instinct Limited Ingredient Diets are made with only one animal protein source and do not contain these common pet food ingredients: grain, gluten, potato, dairy, eggs, chicken, beef, and fish. Sometimes what's not included in a pet food is as important as what is. Now your dog can enjoy a great tasting, nutritious diet that is easy on his digestive system and nourishing to his whole health. Complete and balanced for all life stages (including puppy, adult and senior) and all breeds (perfect kibble size for small to large dogs). Made in USA facilities.

From the Manufacturer

At Nature's Variety, we are proud pet parents, just like you! We understand that your pet has a special place in your family, in your life, and in your heart. That's why our company purpose is to empower people to transform the lives of pets.

Our team is passionate about providing proper, holistic nutrition for your dog and cat. We believe the best nutrition comes from healthy, natural ingredients. We offer a variety of nutritious choices for your special pet, including complete and balanced Instinct Raw Frozen Diets, grain-free Instinct Kibble and Cans, and holistic Prairie Kibble and Cans.

Every day, we hear from our customers about their healthy, happy dogs and cats. Our foods may have maintained weight, provided for a healthy skin and coat, or interested a picky eater. These incredible results continue to fuel our passion for pets, and inspire us to be leaders in pet health and nutrition.

Nature's Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. We believe the best nutrition comes from healthy, natural ingredients. Nature's Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands – Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food. Our wholesome foods are made with integrity and care. We stand behind our products with a 100% satisfaction guarantee.

Product Details

Flavor Name: Turkey | Size: 13.2 lb. Bag
  • Product Dimensions: 19 x 13.5 x 3.5 inches ; 13.2 pounds
  • Shipping Weight: 13.5 pounds (View shipping rates and policies)
  • Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B007OVSLZO
  • Item model number: 769949653127
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (226 customer reviews)
  • Amazon Best Sellers Rank: #15,961 in Pet Supplies (See Top 100 in Pet Supplies)
  • Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.

From the Manufacturer


Important Information

Directions
How do I transition my pet to a new food? It is always a good idea to start slowly on a new diet with any pet. Slowly increase the amount of new food being added to the present diet over a period of 3-4 weeks. If any digestive upset occurs, slow the transition and allow your pet's digestive system to return to normal before proceeding. Once your pet is accustomed to Nature's Variety foods, you can rotate between forms and flavors. All Nature's Variety diets are formulated for rotation feeding.

Compare to Similar Items


This item: Nature's Variety Instinct Limited Ingredient Diet Grain-Free Turkey Meal Formula Dry Dog Food, 13.2 lb. Bag
Customer Rating 4 out of 5 stars (226) 4 out of 5 stars (511) 4 out of 5 stars (4) 4 out of 5 stars (114)
Price $40.28 $40.47 $18.89 $67.72
Shipping FREE Shipping FREE Shipping FREE Shipping FREE Shipping
Sold By Amazon.com Amazon.com Amazon.com Fat Happy Pets
Size 13.2 lb. Bag 13.2 lb. Bag 4.1 lb 27lb
Flavor Turkey Beef & Lamb Turkey lamb;variety
Age Range adult puppy adult puppy
Dimensions 3.5 inches x 19 inches x 13.5 inches 3.5 inches x 19 inches x 13.5 inches 4 inches x 13.25 inches x 8.5 inches 4 inches x 24 inches x 16 inches
Item Weight 13.2 pounds 13.2 pounds Information not provided 27 pounds
Add to Cart Add to Cart Add to Cart Add to Cart

Please help us improve this feature. Tell us what you think of this feature.

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Flavor Name: Lamb & PeasSize: 25.3 lb. Bag
I used to love this dog food. My 3 year old black golden has severe allergies but I still wanted to feed her something high in protein with good ingredients. She's my best friend. This food fit the bill. One protein. Few fillers (easily digestible ones like tapioca and peas). Really, I did my homework, and I loved this food. I had Penny Lane on the lamb meal formula(now lamb and pea formula), and it was the only food I had found that worked well for her.

In April, the company changed the formula to produce it cheaper. And they raised the price. They cut the main source of protein (lamb meal has 300 times the protein then actual lamb does as an ingredient in dog food because of the moisture content) with pea protein. So its protein is now largely plant based and the protein content is 22%, down from 29%. IU already had her on meds for her summer time allergies this week so the food change on top of that did not do her well. I had to drive for three hours to get the only bag of the old formula I could find.

A few days ago natures variety announced that it has sold a large amount of stock to Agrolimen. A European company that owns many affinity pet food companies (think: euro friskies) not to mention fast food, ect. http://www.affinity-petcare.com/en/index.htm

In other words: They sold out. After much more research, I am going to try switching to Zignature.Zignature Lamb Dry Dog Food, 27-Pound

On the other hand, Amazon was great with my screwed up subscribe and save shipment. I don't think nature's variety bothered to tell Amazon to change the product description. (thank you amazon)
9 Comments 53 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Flavor Name: Lamb & PeasSize: 25.3 lb. Bag
My dog used to love this food, and he needs limited ingredient dog food because he's allergic to almost everything found in most other dog foods. Unfortunately, when they changed the formula for this food they changed it in a way that has hurt my dog. He absolutely THRIVED on the old formula: he went from a dog whose skin was a problem; was always itching; whose hair and coat was thinner than it should be (he's a Lhasa Apso); and whose allergies had made his life miserable to a dog whose skin was normal and comfortable.and who stopped scratching altogether, as well as having a beautiful coat which I allowed to grow long so he could show everyone what a really handsome dog he is. The food worked wonders for him and I was so happy, as was he. HOWEVER......

The company changed the formula, and the last bag I bought left him hungry every single time I fed him (which never happened before). All he wants to do is eat. I thought something was wrong with him at first, until I realized that the formula has been changed. He even eats paper now!!!!!!! I've had to feed him more in an attempt to keep him from grazing on whatever contraband he can dig up around the house (old bills, plastic, you name it) and now he is FAT for the first time in his life, and this has happened in a period of about 3 months since I buy the larger bag to keep for about a 3 month time period! I will NEVER buy this again, and it makes me angry because I've highly recommended it to others that I know who were looking for a high quality food for their pets, but I love this little dog more than any little dog I've had since the dog I grew up with. He's special to me, and he's miserable this way. His allergies no longer bother him, but he's always hungry now, and it's upsetting seeing him fat (which I never thought would happen to him!).
8 Comments 22 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Flavor Name: Lamb & PeasSize: 25.3 lb. Bag
BEWARE....the formula has been changed and not for the better!!! My little dog used to do so well on this brand but not any more. I did find a replacement and my little guy LOVES it and picks it out first before eating the old Instinct formula. Check out Zignature Lamb dry dog food. Amazon carries it and it has more per bag and is cheaper, too! NOW...if we can persuade Amazon to place this on Subscribe and Save, it will be heavenly!!
3 Comments 8 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Flavor Name: Lamb & PeasSize: 25.3 lb. Bag Verified Purchase
I'll go on the record here first by saying I think Nature's Variety is a quality brand and that this is probably a terrific option for most dogs. I have a pup with a sensitive stomach and this was recommended at my local pet food store; they had a lot of good things to say about how well this has worked for a number of their clients. The reason for my lower review is due to the kibble size, which while no doubt is well-sized for smaller breeds is not a size that works for my pup.

I have a Chinese Shar-Pei with all that extra skin around his mouth and when he tries to eat this kibble it makes a big mess and is a very frustrating experience for him. I think he likes the flavor well enough but he just can't seem to scoop a mouthful and chew it without spreading it all around. He actually walked away out of frustration and that's not typical of him when it comes to food (he usually goes to the bottom of the bowl). This kibble is small enough that it gets lodged in his checks then randomly falls from his mouth as he walks around the house. I've never seen anything like this before in any other brand and I'm convinced it is due to the small size and shape of this kibble.

I am uploading some photos I took by way of comparison. The Nature's Variety is the darker brown smaller kibble on the left. The larger kibble is Nature's Recipe Lamb and Rice and he doesn't have any problem with this larger kibble. I also took a photo of each brand kibble separately and again, the smaller, darker kibble photo is of this Nature's Variety product and the larger, lighter kibble photo is of the Nature's Recipe. I am also uploading some photos of the bag. The bag material is shiny and there is some reflection going on. I think you can still make out all of the information on the bag.
Read more ›
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Nature's Variety Instinct Limited Ingredient Diet Grain-Free Turkey Meal Formula Dry Dog Food, 13.2 lb. Bag
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Nature's Variety Instinct Limited Ingredient Diet Grain-Free Turkey Meal Formula Dry Dog Food, 13.2 lb. Bag

Pages with Related Products. See and discover other items: vegetarian dog food, dry puppy food, real dogs, purina dry dog food, dog life, canine caviar dog food