This is not identical to the competition. For me, that's better. The material is slightly lighter weight than others, which I like very much, and it isn't branded, which I LOVE. You should get a discount for being required to advertise for some mega-corporation, rather than paying more for the privilege. IMHO only, obviously. Frankly, even if you don't like the marginally thinner material and you don't care about branding, this product is significantly better than the competition for the price, alone.
Now, I just bought this and have worn it once. After I wear it in Big Bend for two weeks and wash it several times, I may have to update this review but, on first impression, this appears just as sturdy as my other polyester microfiber headbands.
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