- Paperback: 158 pages
- Publisher: Happy About (September 8, 2009)
- Language: English
- ISBN-10: 1600051545
- ISBN-13: 978-1600051548
- Product Dimensions: 5.5 x 0.3 x 8.5 inches
- Shipping Weight: 5.6 ounces
- Average Customer Review: 15 customer reviews
- Amazon Best Sellers Rank: #2,631,325 in Books (See Top 100 in Books)
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I Need a Killer Press Release--Now What???: A Guide to Online PR
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Top customer reviews
The whole book can be reduced to 3-4 chapters of useful information! All the rest is filler and fluff.
The book is like a cheap advertisement for PRWEB. PRWEB is a pay site for press releases. The author mentions this site at least 1-2 times per page!!! after awhile you just get sick of the cheap plugs for this site!
Their is some good stuff in this book you just have to weed your way around to find it !!!
I'm also finding the tips and descriptions very inconsistent. At times, the author will go into great depth about the most basic of things, such as what a search engine is or something fantastic that PR Web does. Then, she will use terms such as "cookie duration" and "web analytics tools" without any further detail. For someone who is unfamiliar with what these have to do with PR, it's unhelpful and confusing.
I also found the constant references to PR Web grating, as well as the references to something called a "score," which is then noted is no longer done. Why not just edit those parts out if it's no longer relevant?
Really disappointed, I thought this book would give me some insight in a more concise form than digging it up from the internet, but I'd have been better served just sticking to the web.
You also learn all the tactics for optimizing an online press release from how to make it more newsworthy to writing catchy headlines to adding keywords. I didn't know that there are now "social media press releases," not to mention free distribution sites. The list of online references and advice you get makes this book a complete steal!