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Neo-Bohemia: Art and Commerce in the Postindustrial City 1st Edition
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A common sight in American cities today is the local bohemia, filled with hipsters, funky stores, picturesque dive bars, and aspiring artists. Yet not so long ago, these sorts of districts were relatively rare, and one had to travel to San Francisco or Greenwich Village to experience bohemia in all its glory. The last two decades, however, has seen the emergence of a mass alternative nation, populated by struggling screenwriters, oddball thrift stores, indie rockers, and thousands of coffee houses. It has sprouted in locales ranging from San Diego to Seattle, Athens to Cleveland. In Neo-Bohemia, Richard Lloyd asks, how did bohemia become such an ordinary thing?
In this witty exploration of one of America's most successful new bohemias, Chicago's Wicker Park - site of the hip film High Fidelity and launching pad of alt rock stars like Liz Phair - Lloyd shows that bohemia's new status is a result of broader social and economic transformations. As Neo-Bohemia shows, bohemia's creatures of the night, flaunting thrift store duds, piercings, and tribal tattoos, are the perfect labor force for these new industries. They are very creative, yet willing to work odd hours on a freelance basis. And the success of Wicker Park has only attracted more aspiring artists ready to toil in the information and tourism sectors at relatively low wages.
Neo-Bohemia is essential reading for anyone trying to get a handle not just on the growing prominence of alternative and hipster culture in America, but on how cities are retooling to become players in the information age economy.
- ISBN-10041595181X
- ISBN-13978-0415951814
- Edition1st
- PublisherRoutledge
- Publication dateOctober 28, 2005
- LanguageEnglish
- Dimensions6.25 x 0.75 x 9 inches
- Print length312 pages
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Product details
- Publisher : Routledge; 1st edition (October 28, 2005)
- Language : English
- Hardcover : 312 pages
- ISBN-10 : 041595181X
- ISBN-13 : 978-0415951814
- Item Weight : 1.35 pounds
- Dimensions : 6.25 x 0.75 x 9 inches
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Lloyd sets out to explore and uncover modern day bohemian enclaves that dot inner-cities across the Western world, again focusing on Wicker Park as a prime example. Other such places that fit the neo-bohemian vibe would be neighborhoods and districts like Greenwich Village, SoHo, Capital Hill (Seattle), Mississippi Ave (Portland), just to name a few that quickly come to mind. From the book description, "Neo-Bohemia brings the study of bohemian culture down to the street level, while maintaining a commitment to understanding broader historical and economic urban contexts." The reasoning behind focusing on neo-bohemia is that, "the new bohemia of the late twentieth and early twenty-first centuries plays a necessary novel role in enhancing the interests of postindustrial capitalist enterprises, especially property speculation of various sorts, entertainment provision, and new media productions." (18)
Although academic in nature, I found the book refreshingly readable and enjoyable. It was certainly no slog-fest where I had to fight through the book. Instead, I was almost saddened when I reached the end because I had finally hit my stride and was tracking with where Lloyd was going and the points he was articulating. The book is laid out in four main sections; Industry and Art in the Modern City, A Postindustrial Bohemia, Artists as Useful Labor, and Conclusion.
So why read Neo-Bohemia? It goes beyond the superficiality of fashion and tracking where bohemians and hipsters live, it is about looking at the new economy that is reshaping the global city. "Artists may well play a cruicial part in transforming once decaying districts, and may, as I have argued, become not only advertisements for local hipness but resources in postindustrial labor markets, but they are an especially vulnerable population themselves." (258) This is paramount to understanding the changes that are taking place in cities across North America. When I look into my neighborhood in inner NE Portland the book gives me a different framework to understand what is undergirding the changes that are at hand regardless of how far along neighborhoods are in the gentrification process. It is to the gentrification process that Lloyd writes, "What this book primarily contributes to gentrification studies is not a further cataloguing of the evils of displacement, but a consideration of dynamic urban districts not only in terms of displacement and yuppie consumption, but also as postindustrial production sites, facilitating new forms of labor-force reproduction and exploitation." (260)
The book offers a good counter-balance for the bulk of Richard Florida's writing beginning with The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community, and Everyday Life . There are some areas where Lloyd and Florida see eye-to-eye and at other times Lloyd respectfully parts ways. With that said, they are complimentary books to read together. It is at this intersection, both in terms of bohemians and neo-bohemian enclaves where I explored in regards to faith lived out (metrospirituality) in these contexts in Metrospiritual: The Geography of Church Planting and View from the Urban Loft: Developing a Theological Framework for Understanding the City .
Overall, Neo-Bohemia was a phenomenal read. It was educational, entertaining, and eye-opening.
Beyond the history lesson, "Neo-Bohemia" explains how, in our postindustrial era, creative communities are viewed more positively and actually help to gentrify areas that were once avoided. Comparisons to NYC's Greenwich Village and SF's North Beach (along with Paris' Montparnasse and Montmartre) are made to better prove the point. Great read if you have any interest in gentrification and urban development. Only complaint is I felt that there was too much emphasis on the negative aspects of artists Vs. yuppies. I was hoping more for statistics, rehabs and major commerce associated with gentrifying areas.
