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The Net and the Butterfly: The Art and Practice of Breakthrough Thinking Hardcover – February 7, 2017
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"This book teaches you how to coax breathtaking breakthroughs and 'Eureka!' epiphanies from the recesses of your mind."
-Adam Cheyer, inventor of Apple's intelligent personal assistant and knowledge navigator Siri
"For anyone whose success depends on producing genuine breakthroughs, this book is a gold mine."
-Alex Pentland, MIT professor, director of the MIT Human Dynamics Lab and the MIT Media Lab Entrepreneurship Program
"A science-backed, fast-acting antidote to the dreaded creative block. Read it and you'll accomplish great things."
-Joe Gebbia, confounder of Airbnb
"Highly recommended! If you want to generate big ideas, read this book. It is a game change."
-Daniel L. Shapiro, founding director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable
"Brilliantly challenging! Cabane and Pollack counter the familiar excuse that true innovation is only for the gifted genius or quirky cousin by linking how the mind functions with some eminently practical things any of us can do to stimulate innovation. Thoughtful, erudite, and, for many of us, the nudge we need."
-General Stanley McChrystal, US Army, retired; former commander of the International Security Assistant Force; and author of Team of Teams
About the Author
Olivia Fox Cabane is the former Director of Innovative Leadership for Stanford StartX and the bestselling author of The Charisma Myth. In addition to being a keynote speaker and executive coach to the leadership of Fortune 500 companies such as Google, MGM, and Deloitte, she lectures at Harvard, Yale, MIT, and the United Nations.
Judah Pollack is a former faculty member of Stanford StartX and current lecturer at the University of California, Berkeley’s Haas School of Business. As a speaker and strategic advisor in the art of leadership, he works regularly with the US Army Special Forces and Red Team University, as well civilian clients such as the Plexus Institute, Airbnb, IDEO.org, and The North Face.
Top customer reviews
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I bought this book as a gift for a friend but after getting the book I started reading it and couldn't put it down! I have always been able to blend analytical and intuitive thinking but this book turbocharges the process with a framework for finding inspiration. Now I have just ordered 3 more copies of this book to give away to other friends and family members who can benefit from these insights.
The book provides not just the science behind how we can access creativity, it's also full of practical, daily exercises that can be easily referenced, allowing the reader to create a regular practice. Just like The Charisma Myth, this book will remain a handy reference tool years after the initial read.
If you're an artist, an executive, or anyone else who could benefit from creativity and problem solving on-demand, you'll love this book. It only takes one breakthrough idea to make a big difference. I'll be keeping The Net and the Butterfly on the "game changers" shelf of our library, and I can't wait to see what Olivia (and Judah) do next.