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The Net and the Butterfly: The Art and Practice of Breakthrough Thinking Hardcover – February 7, 2017
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"This book teaches you how to coax breathtaking breakthroughs and 'Eureka!' epiphanies from the recesses of your mind."
-Adam Cheyer, inventor of Apple's intelligent personal assistant and knowledge navigator Siri
"For anyone whose success depends on producing genuine breakthroughs, this book is a gold mine."
-Alex Pentland, MIT professor, director of the MIT Human Dynamics Lab and the MIT Media Lab Entrepreneurship Program
"A science-backed, fast-acting antidote to the dreaded creative block. Read it and you'll accomplish great things."
-Joe Gebbia, confounder of Airbnb
"Highly recommended! If you want to generate big ideas, read this book. It is a game change."
-Daniel L. Shapiro, founding director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable
"Brilliantly challenging! Cabane and Pollack counter the familiar excuse that true innovation is only for the gifted genius or quirky cousin by linking how the mind functions with some eminently practical things any of us can do to stimulate innovation. Thoughtful, erudite, and, for many of us, the nudge we need."
-General Stanley McChrystal, US Army, retired; former commander of the International Security Assistant Force; and author of Team of Teams
About the Author
Olivia Fox Cabane is the former Director of Innovative Leadership for Stanford StartX and the bestselling author of The Charisma Myth. In addition to being a keynote speaker and executive coach to the leadership of Fortune 500 companies such as Google, MGM, and Deloitte, she lectures at Harvard, Yale, MIT, and the United Nations.
Judah Pollack is a former faculty member of Stanford StartX and current lecturer at the University of California, Berkeley’s Haas School of Business. As a speaker and strategic advisor in the art of leadership, he works regularly with the US Army Special Forces and Red Team University, as well civilian clients such as the Plexus Institute, Airbnb, IDEO.org, and The North Face.
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
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So many books today have one fairly simple idea and a handful of good examples to back it up. The Net and the Butterfly has a great example on almost every page. Books like The Power of Habit and Moonwalking with Einstein are amazing in their own right - but this book takes some of the concepts in those books to a whole new level. Just the idea of the "DN" Default Network and how your brain works when you are not actively working on an idea, problem, or opportunity, puts things in such clear terms it's refreshing. I can think of entire departments in companies that should read this.
In terms of who specifically should read this - it's a pretty long list from the most experienced CEO and CTO to the most junior person in marketing. The book is so well written and there are so many great examples from Chuck Yeager's intuition that he would break the sound barrier to the way Einstein got to his theory of relativity after collaborating with what amounted to a drinking buddy.
Most recent customer reviews
I bought this book as a gift for a friend but after getting the book I started reading it and...Read more