- Series: Jossey-Bass Business & Management
- Paperback: 347 pages
- Publisher: Jossey-Bass; 1 edition (April 2, 2001)
- Language: English
- ISBN-10: 0787956872
- ISBN-13: 978-0787956875
- Product Dimensions: 6.1 x 0.9 x 9.1 inches
- Shipping Weight: 1.1 pounds
- Average Customer Review: 16 customer reviews
- Amazon Best Sellers Rank: #8,957,933 in Books (See Top 100 in Books)
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Net Profit: How to Invest and Compete in the Real World of Internet Business 1st Edition
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The Amazon Book Review
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With all the uncertainty and hoopla around the Internet, how can investors and business managers hit the right financial buttons? In Net Profit, Peter S. Cohan, a premier Internet consultant and stock picker, analyzes the trade's top companies--including Yahoo!, Amazon.com, America Online, and Cisco Systems--and offers some compelling insights for investors and businesses on the Web or those considering it. "This book is about the companies that are working to make economic sense of the Web," Cohan writes. "And it is about a search for the business strategies that distinguish the market leaders from their peers."
Cohan identifies nine segments of the industry--infrastructure, consulting, venture capital, security, portals, e-commerce, Web content, Internet service providers, and commerce tools. He judges each of the leading companies in the nine fields on its management, breadth of customer service, and most critical, ability to deliver a product that is so scarce and important that it carries a high price. Most Internet companies fail to meet all of Cohan's strict standards. Portal leader Yahoo!, for example, lacks economic clout over advertisers because of tough rivals in the traditional media. Cohan gives high grades to technology consultants like Gartner Group, venture capital firms, and network builder Cisco. He loves Cisco because it controls 80 percent of the router market, keeps customers by providing other network components, and shows a knack for acquiring smaller companies. Easy to understand, Net Profit features some key strategies for competing on the Internet. Cohan also helps companies evaluate whether it makes sense even to offer services on the Web. --Dan Ring --This text refers to an out of print or unavailable edition of this title.
"Net Profit clearly shows how to distinguish companies with successful Internet strategies from those that will be left behind in cyberspace. It is must reading for investors, executives, and anyone who wants to understand how to analyze or develop an Internet business model." (Fred M. Gerson, former vice president and CFO, Marimba, Inc.)
"Why are portal companies, with only hundreds of millions of dollars in revenue, valued at tens of billions of dollars? And is this valuation justified and sustainable? In Net Profit, Peter Cohan explains why those who use the Internet to communicate with their customers will flourish, and those who do not will perish." (Roger Sippl, general partner, Sippl Macdonald Ventures)
Top customer reviews
From a business perspective I have had increasing involvement with both internet companies and companies trying to figure out how to use the internet. In this area your book provides a road map for businesses to both understand and use the internet profitably. Your guidelines and explanation of how to use the internet profitably provides what I think is classic conservative business wisdom. Your example of US Calvary was a great illlustration of how a company can successfully transition into a profitable internet presence.
I must tell you that from a business persective I gained a valuable insight from your book. Internet companies, just like brick and mortar companies, succeed because they are consumer centric. Your example of Cisco, Sterling Commerce, and Macromedia were great illustrations of that point.
What I liked most about your book from a business perspective is a simple belief that you continued to emphasize . . . no matter how sophisticated your technology is or how consumer centric you think you are the ultimate measurement of success for any business is the same . . . PROFIT.
I think your book provides an outstanding road map for businesses tryng to demystify the net. I think your book is an even better tool for businesses who want to move forward using the net in a conservative and strategic fashion with the ultimate goal of being a more profitable company. As a sidebar I thought your section on myths and realities of the internet was outstanding.
As an individual investor I buy earnings. Period. In the case of the internet I am like everybody else. I am trying to identify those companies who will generate long term and consistent earnings. Your book provided the most comprehnesive evaluation methodology I have discovered so far on internet companies. Our values are the same and your breakdown of the internet into definable segments was very useful. I particularly appreciated your evaluation of each internet segment from the standpoint of your "Profit Retriever". I have a better understanding of where future profitability might be found in terms of internet companies.
Bottom Line . . . Great business book. Very good individual investor book.
Mr. Cohan has done an exceptional job of coalescing data and case studies into usable information for anybody who fits into these categories, then offers his own conceptual ideas of what to do when it comes to an internet-based company.
Unlike most business oriented books that provide one or two key messages and then spin them a hundred different ways throughout the rest of the book, Mr. Cohan continues to provide fresh ideas and thinking chapter after chapter. It frankly is so well written, it is hard to put down. Along those lines, it reads like a novel.
I have already recommended this book internally to executive management at the company I work for, because I am thoroughly impressed with it's relevant content. I believe our company can learn from what he has to say and I believe you can too.
Order this book today---you will not be disappointed!!