- Series: Jossey Bass Business & Management Series
- Paperback: 347 pages
- Publisher: Jossey-Bass; 1 edition (April 2, 2001)
- Language: English
- ISBN-10: 0787956872
- ISBN-13: 978-0787956875
- Product Dimensions: 6.1 x 0.9 x 9.1 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 14 customer reviews
- Amazon Best Sellers Rank: #10,716,354 in Books (See Top 100 in Books)
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Net Profit: How to Invest and Compete in the Real World of Internet Business 1st Edition
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"Net Profit clearly shows how to distinguish companies with successful Internet strategies from those that will be left behind in cyberspace. It is must reading for investors, executives, and anyone who wants to understand how to analyze or develop an Internet business model." (Fred M. Gerson, former vice president and CFO, Marimba, Inc.)
"Why are portal companies, with only hundreds of millions of dollars in revenue, valued at tens of billions of dollars? And is this valuation justified and sustainable? In Net Profit, Peter Cohan explains why those who use the Internet to communicate with their customers will flourish, and those who do not will perish." (Roger Sippl, general partner, Sippl Macdonald Ventures)
From the Inside Flap
The April 2000 Internet stock crash has caused investors and managers to throw the baby out with the bath water. The gloom surrounding many publicly traded Internet companies makes objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet-related business? And how do they do it? His incisive analyses of leading Internet companies, their competitors, and their chances for continued growth pinpoint the factors that investors and managers in Internet business must examine to ensure future success.
Top customer reviews
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From a business perspective I have had increasing involvement with both internet companies and companies trying to figure out how to use the internet. In this area your book provides a road map for businesses to both understand and use the internet profitably. Your guidelines and explanation of how to use the internet profitably provides what I think is classic conservative business wisdom. Your example of US Calvary was a great illlustration of how a company can successfully transition into a profitable internet presence.
I must tell you that from a business persective I gained a valuable insight from your book. Internet companies, just like brick and mortar companies, succeed because they are consumer centric. Your example of Cisco, Sterling Commerce, and Macromedia were great illustrations of that point.
What I liked most about your book from a business perspective is a simple belief that you continued to emphasize . . . no matter how sophisticated your technology is or how consumer centric you think you are the ultimate measurement of success for any business is the same . . . PROFIT.
I think your book provides an outstanding road map for businesses tryng to demystify the net. I think your book is an even better tool for businesses who want to move forward using the net in a conservative and strategic fashion with the ultimate goal of being a more profitable company. As a sidebar I thought your section on myths and realities of the internet was outstanding.
As an individual investor I buy earnings. Period. In the case of the internet I am like everybody else. I am trying to identify those companies who will generate long term and consistent earnings. Your book provided the most comprehnesive evaluation methodology I have discovered so far on internet companies. Our values are the same and your breakdown of the internet into definable segments was very useful. I particularly appreciated your evaluation of each internet segment from the standpoint of your "Profit Retriever". I have a better understanding of where future profitability might be found in terms of internet companies.
Bottom Line . . . Great business book. Very good individual investor book.
The field is complex and misunderstood enough as it is. And Cohan has done the impossible---stepping into the shoes of the investor, the E-Commerce businessman, and the non-E-Commerce businessman to make sense of this recondite world from the perspective of each, and producing a valuable resource for each.
A must read for those that think that "dot.com" is the key to the kingdom.
The framework is nothing new but more or less a simplified business plan.
In Chapter 13, Advice for Internet Management and Investors sounds like a common sense and existing strategy using by most of the dotcom. Common Sense: Strategy 1 of those advices is moving the company into a more profitability region in short. (It dividies the market into 3 levels of profitability. so called Lossware, Brandware and Powerware. Well, no matter if it is New or Old economy, there is always different degrees of profitability.)
Existing strategies: Selling out of a porfolio builder, deep pockets and restructuring. We are seeing consolidation in the market a long long time ago and a lot of big or small players already know it is the way.
This book is more like a news reporting and a lot of newly invented words cannot make this book a standard of new economy rules but disappoint me only.