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Net Smart: How to Thrive Online Second Printing Edition
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Like it or not, knowing how to make use of online tools without being overloaded with too much information is an essential ingredient to personal success in the twenty-first century. But how can we use digital media so that they make us empowered participants rather than passive receivers, grounded, well-rounded people rather than multitasking basket cases? In Net Smart, cyberculture expert Howard Rheingold shows us how to use social media intelligently, humanely, and, above all, mindfully.
Mindful use of digital media means thinking about what we are doing, cultivating an ongoing inner inquiry into how we want to spend our time. Rheingold outlines five fundamental digital literacies, online skills that will help us do this: attention, participation, collaboration, critical consumption of information (or "crap detection"), and network smarts. He explains how attention works, and how we can use our attention to focus on the tiny relevant portion of the incoming tsunami of information. He describes the quality of participation that empowers the best of the bloggers, netizens, tweeters, and other online community participants; he examines how successful online collaborative enterprises contribute new knowledge to the world in new ways; and he teaches us a lesson on networks and network building.
Rheingold points out that there is a bigger social issue at work in digital literacy, one that goes beyond personal empowerment. If we combine our individual efforts wisely, it could produce a more thoughtful society: countless small acts like publishing a Web page or sharing a link could add up to a public good that enriches everybody.
- ISBN-100262017458
- ISBN-13978-0262017459
- EditionSecond Printing
- PublisherThe MIT Press
- Publication dateMarch 16, 2012
- LanguageEnglish
- Dimensions6 x 0.81 x 9 inches
- Print length336 pages
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Editorial Reviews
Review
The social media landscape changes quicker than you can say 'future shock.' As soon as you think you've mastered one network, another pops up, demanding its share of time and attention. Thank goodness, then, for Howard Rheingold. He has identified the skills -- simultaneously old-fashioned and cutting-edge -- that not only will help you thrive in this tumultuous world, but also help you shape social media into a force for good. Net Smart is a lifeboat for people who want to participate in new technologies without drowning in the flood.
(Daniel H. Pink, author of Drive and A Whole New Mind)A desperately needed and wonderfully written guide to being literate in today's digital, always-on world. This book is not just descriptive. It articulates a comprehensive set of social norms, practices and protocols that help us unleash the collective power of networked intelligence. And, yes, using the web mindfully can indeed make us smarter, as this book will illustrate. A must read for anyone wanting to thrive in today's increasingly connected world.
(John Seely Brown, Former Chief Scientist of Xerox Corp and Director of Xerox Palo Alto Research Center; co-author of A New Culture of Learning )Once again, Howard Rheingold has found a way of journeying into the future and coming back with gold. The questions he tackles here could not be more pertinent. Whether you're thrilled at the amazing potential for online collaboration, or just stressed by your email in-box, his insights on how to achieve a new form of digital literacy deserve wide adoption.
(Chris Anderson, Curator of TED (Technology, Entertainment, Design))Education today is woefully inadequate. It's about teaching people information and skills as if we're alone and disconnected, stocking knowledge and tools in our brains. Today, it is important to learn how to find information and how to collaborate. Written in the traditionally smart and fun-to-read Rheingoldian style, Net Smart is the guide on how to think, learn, survive and thrive in the post-internet era. An essential guide and a must-read!
(Joichi Ito, Director, MIT Media Lab)That Rheingold has written a smart and enjoyable guide is unsurprising....Rheingold does us an important service by offering a number of insights into, and strategies for, the 'net smarts' we need to function more efficiently in our increasingly online world.
(James Hendler Science)Here, I'd point to the work of my friend Howard Rheingold and his new book Net Smart, which is an excellent guide for how to be a digitally fluent user of all the technologies we have available to us now. It's an excellent book and I think the FCC should include it in their plan for training the digital educators going into schools!
(Christopher Mims Technology Review)If you are going to purchase one book about using social media, this is the one to read. It's for people who want to go deeper and get practical know how, improved productivity, and integrate physical and virtual lives.
(Beth Kantor)About the Author
Product details
- Publisher : The MIT Press; Second Printing edition (March 16, 2012)
- Language : English
- Hardcover : 336 pages
- ISBN-10 : 0262017458
- ISBN-13 : 978-0262017459
- Item Weight : 1.35 pounds
- Dimensions : 6 x 0.81 x 9 inches
- Best Sellers Rank: #2,776,513 in Books (See Top 100 in Books)
- #251 in User Generated Content (Books)
- #1,868 in Social Aspects of Technology
- #10,284 in Communication & Media Studies
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About the author

Howard Rheingold is the author of:
Tools for Thought
The Virtual Community
Smart Mobs
Net Smart
Excursions to the Far Side of the Mind
Mind Amplifier
Was:
editor of Whole Earth Review
editor of The Millennium Whole Earth Catalog
founding executive editor of Hotwired
founder of Electric Minds
Has taught:
Participatory Media and Collective Action (UC Berkeley, SIMS, Fall
2005, 2006, 2007 )
Virtual Community/Social Media (Stanford, Fall 2007, 2008, 2009, 2010; UC Berkeley,
Spring 2008, 2009)
Toward a Literacy of Cooperation (Stanford, Winter, 2005)
Digital Journalism (Stanford University Winter, 2005, 2006, 2007, 2008 )
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As Rheingold skillfully builds his case for acquiring a new set of tools with which to deal with information, he also introduces us to a plethora of experts across a broad swath of disciplines: IT, engineering, learning, cognitive science, and neuroscience to flesh out the concepts he's inventing to help himself make better sense of the world. At the same time, the book provides detailed step-by-step examples of how to implement the dashboard, Radars, agents, and sensors that Howard has arrayed to bring coherence and amenity to his own info-space.
At the book's heart is a key notion of Infotention-a neologism Rheingold coined, and which really sits at the middle of a radical proposition. Developing the cognitive capacity to effectively adopt a "mind-machine combination of brainpowered attention skills and computer-powered information filters" is a deceptively simple proposition with deep implications. Very little in most people's education provides them with the ability to effectively develop the mindset of focus and awareness that Infotention calls for.
Rheingold also brings a deep understanding of the underpinnings of the social platforms that have exploded on to the scene. The book explores deeply and from a variety of perspectives, how much we have learned about ourselves as social beings in the past quarter century, and how that knowledge can be used in association with social networks to develop a new and more self-aware society. At the same time the book acknowledges the concerns that arise when network platforms turn into surveillance tools. Rheingold makes the case for a balanced and aware approach, illustrating with his own humane approach to developing limits and guidelines for behaving in the social sphere.
Finally, the book provides a mind map for understanding how learning online is emerging as its own distinct discipline. Rheingold expounds holographically about how learning is being transformed by social affordances, by new understanding derived from neuroscience, and through the effort of brave teachers who are hacking education from within and without. With subtlety but also with a sense of urgency, Rheingold explores the ways in which the inherited understanding of and approaches to learning stand to be up-ended through the intervention of online means.
Howard offers Five Literacies as a baseline requirement for anyone who interacts with computers, smart phones, tablets, social media and their related networks. A comprehensive understanding and clear explication of how we human beings have always and continue to co-evolve with our tools is exactly what one would expect from a man who was an Editor at The Whole Earth Review and who has spent the better part of 30 years living and researching life online.
I came away from this book with a much enlarged understanding of the roles that the internet, the worldwide web, social media, history, politics, personal responsibility and a sense of larger purpose are playing in the collective discovery of a future for humanity that will work for the majority of people on Earth - a prerequisite we'd all do well to recognize as necessary to ensure our species' survival. It is not yet a given that this is the path that we will collectively take.
I highly recommend this book for anyone with a curious mind, a feeling for history and a sense of purpose and adventure.
Oh, and it helps that Rheingold is a fun writer. He's been doing this for a long time, so it helped my students when he told stories about what it was like in the 70's and 80's. It gave him a lot of credibility and let me historically situate social media within larger historical trends.
The one problem I had with the book was the self help tone to it all. Rheingold is big on mindfulness, and it can be a little repetitive. I'm also not 100% sure why we need the term because it seems like a more complicated way to conceptualize "think about what you do".
The only drawback for me was that Howardʻs writing style is liberally infused with new terminology -much of which seems created "on the fly". On the one hand, this is new territory covering an old topic (communication) so it warrants new terminology to catch the nuances of the change but I just found it slow reading at times and having to re-read sections to fully understand what he is getting at.
Top reviews from other countries
I am using this as a textbook for my class at the University of Tokyo this semester. I have highlighted the Kindle version, and get the students to use those highlights to get a handle on the topics. Mr. Rheingold even shared his Stanford curriculum for his course so I could adapt it.
(I am reading the Kindle version on my mini-iPad on the many train and bus journeys I am required to take - transport that often has free wifi - amazing how far tech enhanced and networked communication has come since the early days!).
Speziell das Kapitel über "Crap Detection" hat mir weiter die Augen geöffnet und die Notwendigkeit aufgezeigt, Kindern in der heutigen Welt schon früh den - richtigen - Umgang mit den Informationen im Internet zu zeigen.
Wir alle müssen "Internet-schlau" (net smart) sein bzw. werden, um aktiv das Medium zu unserem Vorteil und Nutzen - auch für andere - einzusetzen und nicht nur passiv damit umzugehen. Dieses Buch gibt dafür ausreichend Tipps und Gründe.

