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NetMarketing (Net books) Paperback – October 15, 1996
This book is filled with sound Internet marketing advice based on the author's practical experience developing Time Inc.'s Pathfinder site. Each general principle is illustrated with insightful discussions of the best examples of Internet Marketing. Unlike many such books, the second half of the book examines companies Internet strategies by industry.
You'll profit greatly from Judson's savvy-analyses of what your competitors are doing well -- and how you could do it better!
...essential reading for anyone who wants to build new and existing businesses in Cyberspace. If you have time to read only one book, Bruce Judson's netMarketing should be it. -- Marshall Loeb, former Managing Editor Fortune and Money
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