- Paperback: 255 pages
- Publisher: Natural Selling Inc.; 51384th edition (April 8, 2011)
- Language: English
- ISBN-10: 0971588902
- ISBN-13: 978-0971588905
- Product Dimensions: 5.2 x 0.6 x 8.2 inches
- Shipping Weight: 13.9 ounces (View shipping rates and policies)
- Average Customer Review: 83 customer reviews
- Amazon Best Sellers Rank: #379,947 in Books (See Top 100 in Books)
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How to Sell Network Marketing Without Fear, Anxiety or Losing Your Friends! (Selling from the Soul. Ancient Wisdoms. Modern Practice) Paperback – April 8, 2011
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About the Author
Michael Oliver is the founder of Natural Selling® Sales Training. An internationally recognized sales trainer, best selling author, speaker and consultant, Michael is dedicated to teaching Distributors, Salespeople and Companies how to be more effective at consistently and dramatically increasing revenue and establishing long lasting clients, using their own personality style and character.
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Network Marketing - As a Home Biz Coach and a Network Marketing professional (for over 20-years), I have also studied many books, audios, videos, CDs, DVDs on - and taken many courses about - the Network Marketing industry. Despite its critics (and I used to be one) - it's a business model that I greatly respect - and when 'worked correctly' according to the 'right' financial, business, marketing and ethical principles - it has no real comparison on this planet in my opinion.
Major Problem - But because of far too much hype + the very poor (OLD methodology) sales / marketing training provided within this industry - there is a terrible failure rate (90-95%)! Distributors are (still) being taught old sales strategies and techniques that are outdated, stressful, and unprofessional. As a result, distributors become uncomfortable, get frustrated, and struggle to succeed. They have not learned (are not learning) the right "people / communication skills" or "sales skills" - and this is a tragedy.
There IS a better way.
A Revolutionary Book - The Review I'm giving here is about a very important, MUST HAVE book - not just for Home Business entrepreneurs - but for everyone.
Michael Oliver - Although I have not personally 'met' this gentleman - I have chatted with him on one of our DRA (Distributor Rights Association) calls recently, where he was our guest speaker ((I'm proud to be serving on the DRA Board Of Directors, as Canada's representative. The DRA is a non-profit, global organization that serves to educate, inform, preserve and protect the 'rights' of Network Marketing distributors everywhere)).
Natural Selling - In my opinion, Michael Oliver is perhaps "the" finest teacher / educator / coach within the Network Marketing // Direct Sales industry. His contribution to this industry is huge. In addition to being a brilliant author, he is in constant demand as a speaker / trainer. His 'Natural Selling' approach to business building is radically different from the methods and techniques that many companies, uplines and other trainers teach to their distributors and associates - and thus, it has met with some controversy.
This book is without a doubt, a MUST HAVE resource - for both new as well as experienced Network Marketers (perhaps even more so for veterans). It should be required reading for every Network Marketer in my opinion. In it, Oliver gives us the option of another way to succeed - a more relaxed, fun, professional way.
Personally, I love the blueprint he lays out - as it challenges the very problem areas that most face. For example...
The 80//20 Rule - Early in this great book, he raises a profound question about the 80//20 Rule (20% of the people end up - doing 80% of the work - achieving 80% of the success).
Well, he puts forth the proposition => what if that 20% "makes up" those Rules (which, in many cases, cannot be duplicated by the other 80%)? Hmmm. And what if even 10% of those other 80% "could" succeed - IF those Rules were to be changed somewhat? Hmmm...
Attraction // Relationship Marketing - Michael Oliver describes business building using the approach of a "consultative dialogue" with people - to create long term and mutually profitable relationships. It avoids all the "manipulative techniques and high-pressure sales tactics" so commonly being used in this industry. Natural Selling instead, focuses on creating "trust" through relationship building first - and only introducing the products / services / business opportunity as potential solutions "after" a mutual process of discovery with the prospect (he calls them a 'potential partner') - where there's a good FIT for the other person.
Stress Free Building - This book teaches distributors "how" to both understand rejection and eliminate it - "how" to overcome the fear of objections - "how" to end call reluctance forever - "how" to forget all about any personal agenda, and instead, concentrate totally on the 'potential partners' needs and wishes - "how" to have 'potential partners' being attracted to YOU (-vs- you chasing them).
Communication - When we fail to "communicate" effectively with others, we lose - they lose. Disagreements / arguments / divorces / fights / wars - they can all occur because of a lack of ongoing communication. It's no different in our careers / businesses / professions. It starts with putting the OTHER person's interests first - period. It's about asking good questions - listening sensitively (not only to the 'words' spoken [or not spoken], but to the real 'meaning' behind them) - offering sound solutions to any problems uncovered - but also, being willing to admit it (and actually "walk away" from the situation) should you feel that your solution[s] might NOT be the most appropriate for that person.
It's a mindset thing - it's about changing out thinking. Michael Oliver "challenges" us to do just that in his exceptional book. Thank you, Michael!
I give this 255-page book a "perfect 10" - a full 5-STAR Rating.
Peter Arnold, CLU, CFC / Founder
Business Achievers Academy / Canada
Michael Oliver's book How to Sell Network Marketing Without Fear, Anxiety or Losing Your Friends! (Selling from the Soul. Ancient Wisdoms. Modern Practice) is revolutionary! Michael Oliver shines the light on a new paradigm of direct sales, network marketing, and just everyday conversations. Our words create our world, and Michael Oliver shows us how to use the right words to discover what people want and then show them how they can get it!
Whether you are in network marketing or not, this is a MUST-READ BOOK! Don't just read it, study it. Re-read it. Devour it. You will find everyday conversations turning into incredible, life-changing dialogues. And if you are in network marketing, you will be empowered with the tools to build a much larger, stronger organization because you will have the ability to help your team members discover what they want, why they want it, what they can do to get it, and why they can't afford not to build their business!