- Paperback: 224 pages
- Publisher: Jossey-Bass; 1 edition (June 28, 2010)
- Language: English
- ISBN-10: 0470547979
- ISBN-13: 978-0470547977
- Product Dimensions: 7 x 0.5 x 9.1 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 35 customer reviews
- Amazon Best Sellers Rank: #85,337 in Books (See Top 100 in Books)
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The Networked Nonprofit: Connecting with Social Media to Drive Change 1st Edition
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"A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work." (FastCompany.com, August 2010)
"Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change" (About.com, July 26, 2010)
About the Author
Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://www.bethkanter.org) and the CEO of Zoetica.
Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.
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Top customer reviews
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I highly recommend it for college students interested in learning strategies for using social media as a tool in their personal and professional lives, both as activists/advocates and as individuals.
The layout and language of the book are super accessible, and all of the information is broken down into bite-sized chunks. My professor recommends the book to nonprofits she works with in Washington, DC on a regular basis. The book is a few years old, but all of its information remains highly relevant and applicable to life and non-profit/advocacy work in 2015.
If you're looking to better understand social media as a tool for furthering your social justice/professional interests, this is the book for you.
I would even recommend the book for those interested in for-profit work, as the lessons and knowledge are universal!
Both Fine and Kanter are energetic, knowledgeable, and engaging. The Networked Nonprofit is what you'd expect from them. Straightforward advice, tested and with proven examples, on how nonprofits need to change their view of the world to survive and flourish in the digital world.
The Networked Nonprofit introduces and defines this concept of the networked nonprofit, describes the social media revolution, and examines the myths surrounding it. These myths, along with lack of a comfort level (shall we say skill?) with social media, is what prevents many non profits from embracing a set of digital tools that could help them with their mission. Fine and Kanter then examine the challenges and trends that non profits face, which creates an urgent need to confront their own lack of understanding in this area and make the transition into becoming a networked nonprofit. The remaining book is divided into how organizations can become a networked nonprofit and how they would operate as one.
You can read my longer review at [...].
I picked The Networked Nonprofit because I feel like our organization is only at level 2 of 5 when it comes to using social media to create social change. I was intrigued by the idea of thinking about how Seattle Against Slavery is structured to utilize social media rather than how the tools of social media can serve the structure we already have.
Some of the key takeaways I liked in the book have to do with letting the message go and breaking out of silos. There are lots of great organizations in the Seattle area who make up the response to human trafficking, and we rarely give each other shout-outs on Facebook or Twitter unless we are partnering on a project. I will be making a concerted effort to do some Karma Banking by promoting the tireless effort of great organizations and individuals in our area. Maybe it will come back to us, or maybe it will just help them do even more. Either way, it isn’t time wasted.
Similar to the idea of breaking out of the organizational silo to promote the work of others, I am interested in engaging more with our community of volunteers and event attendees in the social media space. We have lots of question-and-answer time at our education events and trainings, but almost none of that goes online (where it could be repurposed and shared). In addition to capturing our events on video, I plan to start following up on Twitter and Facebook before and after events with community members interested in the topics for that event. Not everyone can make it in person, but that doesn’t mean their voice shouldn’t be heard.
One of the scary things described in the book is letting go of control of the message. In the arena of human trafficking, there is a lot of misinformation, and it can be dangerous to victims and survivors for inaccuracies to flourish or become the dominant idea. The sets of guidelines suggested for governance of online conversation are useful to think about how we will respond when opinions cross the line into perpetuating stereotypes or silencing the voices of those affected by trafficking. It will take a bit of time and energy from our community to wrangle conversations in the direction we think will be productive, but the opportunities for education and awareness in a Networked Nonprofit model far exceed the “come to this event” and “donate now” social media techniques we currently use.
Ultimately, I would like my organization to feel like a home for people who care about the cause of human trafficking. I would like us to be responsive to the volunteers and community who are working to make a difference. If following the Networked Nonprofit model makes people feel more empowered to make an impact in preventing human trafficking, it will be worth the effort to make the transition.