Top critical review
18 people found this helpful
Several good points, along much "water".
on September 15, 2012
First of all, the book is targeted to an auditory of introverts, and the first quarter of the book is dedicated to describe this term, and it's distinction from extravert. If you know this stuff, you can skip the first 4 chapters.
Besides it, the book is mainly focused on the issue of large networking events and conferences, which is apparently the main field of expertise of the author - if you are actually attending them and have a problem of exhaustion and anxiety towards them, this is a book for you, if not, you'll find it off topic of your interest.
In chapter 5 the author actually introduces a strategy aimed to help itroverts to deal with pressure of networking events, and as an extension, with the whole issue of networking. It is branded as "3-Ps" strategy, and it's summary is:
1. Be aimed to make a few quality connections rather then collecting maximum of business cards ("Pace").
2. Use your time wisely and let yourself to have reasonable time alone - before, during and after the event, so as to keep yourself focused and in a sustainable form ("Pause").
3. Take an effort to reflect and come with something substantial as a followup, after the contact info exchange took place ("Process").
Personally, this concept is new to me and i thank the author for the statement that it's ok to be an introvert, and that my strength is quality, not quantity.
A main shortcoming of the book to my mind is the fact that the author, along with numerous expressions of "that was a start of a wonderful connection", doesn't actually reveal what took place after the business cards were exchanged and the followup mail is sent, so along with the message that your strength is making good, lasting and valuable connections, you are left with no advice about how to do it. All the scope of the book is about making connections, not about maintaining and making them work, which is personally an actual difficulty for me. If your main problem is about working your way to contact info exchange, chapter 5 would be of value to you, if not, you better invest your time and money in other book.
Most of other chapters content is dedicated to basic techniques of goal setting, positive thinking, being nice to people, presenting yourself, "elevator pitch" and other advises you can find in any ordinary coaching book, applied to the task of surviving in networking events environment. If it doesn't sound familiar to you - have a pleasure.
Another feature of this book i found disturbing is a chit-chat style, countless repetitions of the same statements in other words, and unnecessary illustrations of no aesthetic value, as if the author merely published a transcript of her presentation formats.
To summarize, the added value of this book fits for a solid, good article. To make it for a book, i would expect, along with the "take your time and make quality over quantity connections" statement, actual info how to maintain them.
Thank you for reading.