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The Networking Survival Guide: Get the Success You Want By Tapping Into the People You Know Paperback – April 14, 2003
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"Everyone knows personal contacts are the best way to find a job. But with unemployment at a five-year high, almost everyone needs to bolster his or her networking know-how." - The Wall Street Journal, 12-04-2001
From the Back Cover
"Any way you look at it, other people are your greatest resource. Diane Darling's in-depth, easy-to-follow instructions will fill your life with opportunities to meet these people and reap the rewards."--Nicholas Boothman, author of How to Make People Like You in 90 Seconds or Less and How to Connect in Business in 90 Seconds or Less
Grow your business, raise needed funds, or find a better job—all by tapping into the people you already know!
The Networking Survival guide is here to help you build your networking skills, gain confidence in your networking abilities, and make good things happen in your business, career, and life. Whether you're planning a career change, raising funds for a new business venture, adding to your client base, or simply expanding your business contacts, you'll learn how to make networking your most direct path to success.
Nationally recognized networking maestro Diane Darling answers all of your questions, walks you step by step through each phase of the networking process, and helps you find the style and approach that's right for you. You'll find plenty of practical tips on how to overcome shyness and proven "scripts" that help you network successfully over the phone, online, on the job, at business events, and on social occasions. You'll learn how to:
- Set your networking goals
- Form a strategic plan to reach your goals
- Identify and develop potential contacts
- Follow up on leads and turn them into opportunities
- Make good things happen to your career
- Become a resource for fellow networkers
Top customer reviews
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Darling teaches, and pre-supposes, that the purpose of networking is to develop, strengthen, and maintain real one-on-one relationships with real people; ideally face-to-face, but when that is not practical, then one-on-one by phone and/or email.
- Have a plan (know what you want to accomplish when attending a networking event)
- Work your plan (prepare, prepare, prepare - leave nothing to chance)
- What to do, and what to avoid, at a networking event
- The all-important follow-up to maintain your network
- Where to network (networking events, job fairs, anywhere there is a second person!)
- How to network when you don’t feel like networking
There is a brief discussion, which Darling ultimately dismisses, about using Personal Digital Assistants (PDAs; anyone remember the Palm Pilot?). Otherwise, everything in the book is face-to-face, handshakes (dry palms), business cards, and if necessary, telephone. Old School.
Oddly, Darling felt compelled to include a chapter (two paragraphs) warning against "evil networks," such as al Qaeda and religious cults. This seemed very out of place in a business book.
It’s not as if Darling doesn’t understand LinkedIn. There is a Second Edition, published in 2010, with 40+ additional pages. I haven’t read this edition, I suspect there is at least a chapter talking about social media. Still, I suspect that Darling agrees with me: Social Media, including LinkedIn, is a tool to help you manage your network, and is not networking in and of itself.
"It feels shmoozy and disingenuous."
"I feel like I would be using people or taking advantage of them"
"I never know what to say."
"I feel like I'd be intruding on them"
Diane's book cuts straight to those objections, explains why they are only sometimes true, and outlines a very specific path for how to be a genuine, helpful, positive networker that adds value to everyone they meet. She shows that networking isn't for sleezeballs - it's for people who want to help others, people who have more to give to life than just a 9-to-5, and who want to build more meaningful relationships, principally by:
-thinking of networking as a 2 way street, not a "what can you do for me" proposition
-recognizing that most people welcome comfortable conversation with a new person at a trade show, conference, airport...they enjoy making meaningful connections just like you do
-proposing that if you give freely of yourself (help others with your network) that they will return the favor tenfold.
The result is a guilt free, life-giving, and sweetly connected network of relationships where everyone wins. I really liked this book and its practical, entertaining suggestions to get you over the hump and into the conversation. Should be a staple business book and a standard read for MBAs. Well worth the purchase price.
The book is divided into 18 chapters. Each chapter begins with a relevant quote, dives right to the meat of the subject and has sub-headings, questions and advice then ends with a summary.
I love this book and will be getting my own to refer back to! If you are looking for a great book on networking, this is it!
Diane Darling demystifies the process of networking. She explains how to build and maintain relationships in a professional way, rather than "schmoozing." The book is very well organized with an introduction about networking, preparation, networking practices and follow-up techniques. The book is full of practical tips, so everyone who is looking to grow their professional network will find something useful.
Dora Farkas, Author, "The Smart Way to Your Ph.D.:200 Secrets from 100 Graduates"