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Neuro Web Design: What Makes Them Click? 1st Edition

4.3 out of 5 stars 96 ratings

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Editorial Reviews

From the Back Cover

"While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that...' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done."
- Steve Krug, author of Don't Make Me Think!
A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.
Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Make simple joys affordable

Product details

  • Publisher ‏ : ‎ New Riders; 1st edition (December 23, 2008)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 162 pages
  • ISBN-10 ‏ : ‎ 0321603605
  • ISBN-13 ‏ : ‎ 978-0321603609
  • Item Weight ‏ : ‎ 9.7 ounces
  • Dimensions ‏ : ‎ 7 x 0.37 x 9 inches
  • Customer Reviews:
    4.3 out of 5 stars 96 ratings

About the author

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Susan has a Ph.D.in Psychology and over 30 years of experience as a behavioral scientist. She speaks, consults, teaches, and writes about applying behavioral science to design, technology, and business.

Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern. She then earned a Masters and Ph.D. at Pennsylvania State University.

Susan is the CEO and Chief Behavioral Scientist at The Team W, Inc., and an Adjunct Professor at the University of Wisconsin. She lives in Wisconsin in the USA. When not teaching, speaking, writing, or blogging, Susan reads books, watches movies, and sings in a jazz band.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
96 global ratings

Top reviews from the United States

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Matt Burns
3.0 out of 5 stars Suspiciously over-rated
Reviewed in the United Kingdom 🇬🇧 on February 15, 2012
6 people found this helpful
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R
2.0 out of 5 stars A good taster
Reviewed in the United Kingdom 🇬🇧 on July 25, 2011
Paul T.
2.0 out of 5 stars Disappointed
Reviewed in the United Kingdom 🇬🇧 on July 4, 2011
10 people found this helpful
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European Traveller
5.0 out of 5 stars interesting read for anyone looking at website design
Reviewed in the United Kingdom 🇬🇧 on January 28, 2011
ron murp
2.0 out of 5 stars Not impressed
Reviewed in the United Kingdom 🇬🇧 on February 16, 2013