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Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time Hardcover – June 3, 2014
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Praise for Never Eat Alone:
"Your network is your net worth. This book shows you how to add to your personal bottom line with better networking and bigger relationships. What a solid but easy read! Keith's personality shines through like the great (and hip) teacher you never got in college or business school. Buy this book for yourself, and tomorrow go out and buy one for your kid brother!"
—Tim Sanders, author of Love Is the Killer App: How to Win Business and Influence Friends and leadership coach at Yahoo!
"Everyone in business knows relationships and having a network of contacts is important. Finally we have a real-world guide to how to create your own high-powered network tailored to your career goals and personal style."
—Jon Miller, CEO, AOL
“I’ve seen Keith Ferrazzi in action and he is a master at building relationships and networking to further the interests of an enterprise. He’s sharing his playbook for those who want learn the secrets of this important executive art.”
—Dr. Klaus Kleinfeld, CEO-designate, Siemens AG
“A business book that reads like a story—filled with personal triumphs and examples that leave no doubt to the reader that success in anything is built on meaningful relationships.”
—James H. Quigley, CEO, Deloitte & Touche USA LLP
"Keith has long been a leading marketing innovator. His way with people truly makes him a star. In Never Eat Alone, he has taken his gift and created specific steps that are easily followed, to achieve great success."
—Robert Kotick, Chairman and CEO, Activision
“Keith’s insights on how to turn a conference, a meeting, or a casual contact into an extraordinary opportunity for mutual success make invaluable reading for people in all stages of their professional and personal lives. I strongly recommend it."
—Jeffrey E. Garten, Dean, Yale School of Management
About the Author
KEITH FERRAZZI is founder and CEO of the training and consulting company Ferrazzi Greenlight and a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Earlier in his career, he was CMO of Deloitte Consulting and at Starwood Hotels and Resorts, and CEO of YaYa Media. He lives in Los Angeles.
TAHL RAZ has written for Inc. magazine, the Jerusalem Post, the San Francisco Chronicle, and GQ. Raz lives in New York City.
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
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At what point does a close-knit network become more invaluable than acquaintanceships struck during in-flight snackbreaks? Are 500 people willing to answer your calls (after the umpteenth time you've attempted to ambush them on the phone during their off hours) really an asset? Readers should keep in mind that one will not be able to fool all of the people all of the time with false pretenses of friendship. Ferrazzi's work would be more effective if he differentiated between intensities of friendship and the tactics most appropriate for each.
Further difficulties include:
-Networking Plan of Action (unfortunately acronymed NAP) includes scarcely a page of information about how to construct one.
-The arguments are often internally inconsistent: receiving an invitation to a 15 min coffee break is an affront, while sending one tops the personal arsenal list. Katharine Graham is eulogized as a champion of both "somebodies" and "nobodies." Yet Ferrazzi's lists of "people he'd like to meet" and his incessant extolling of the virtues of name-dropping seems to indicate "nobodies" are nobodies in his book. Finally, the distinction between a "networking jerk" and commendable behavior is, at best, subtle.
-For an individual so concerned with connectedness, it is curious that a bibliography or appendix of suggested reading is entirely absent.
May I suggest:
*How to Win Friends and Influence People: soft skills development
*Big Fish (a novel of "mythic proportions" by Daniel Wallace): a more sympathetic view on spin, for contemplating your own self-marketing plan or why Ferrazzi really left Deloitte.
*The Tipping Point: Chapter 2 is a more rigorous exploration of the roles the uber-connected play in social networks.
First, it's billed as "revolutionary" concepts which I found to hardly be true. Almost evey idea was something that I've read in a Covey, Mackay, Peters, etc book. Recycled.
Further, he's so proud of his accomplishments it becomes exhausting to keep up with all the great things KF did in his life.
Finally, he writes often about how he was from poor, underprivileged family and he had nothing but his "revolutionary" concepts to break him into The Club. I believe it at first, until he started (and then repeated) to tell the reader about how he went to a private elementary and HS, then to Yale and Harvard BS. He was IN the club from first grade - hardly a life course that demonstrated how unique and terrific his practices were.
The book begins with attempting to overcome the reluctance to reach out that many people have. The author mentions many times that he offered to help people newly starting out in their fields with job interviews, introductions or internships, only to be rebuffed because the recipients of his generosity didn't want to feel indebted to him. He goes on to stress the importance of creating connections precisely so that you will be able to help those who need it when you seen an opportunity to do so -- without "keeping score." Although he does also frequently mention how he "keeps up" with how young people he's helped are doing in their careers . . .
Once you have accepted that you need to increase your personal and/or professional network, strategies are offered that will help achieve this. He advises how to "do your homework" to make connections as well as keep a list of "aspirational names" of business leaders that you hope to meet one day. He also gives advice on how to make the dreaded "cold call" to make connections and how to get around gatekeepers that are employed precisely to protect their bosses from people like us! This new edition of the book has also been updated to include information on how to network, market yourself and gain followers on the newer social platforms.
One thing I found amusing was the chapter titled, "Never Give in to Hubris," because on nearly every page there is reference to the awards the author's been given, the celebrities he's worked with, the many young people who are clamoring for his knowledge, and generally how important he is. It felt like a lot of bragging and name-dropping and honestly took away from the message of the book. He should re-read his anti-hubris chapter before the next edition comes out! If you can overlook all the self-congratulation, there are some good messages to take from the book about building connections and helping yourself by helping others.
Disclaimer: I received this book for free from Blogging for Books for this review.
Most recent customer reviews
This book teaches me several critical things.