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Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time Hardcover – June 3, 2014
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Praise for Never Eat Alone:
"Your network is your net worth. This book shows you how to add to your personal bottom line with better networking and bigger relationships. What a solid but easy read! Keith's personality shines through like the great (and hip) teacher you never got in college or business school. Buy this book for yourself, and tomorrow go out and buy one for your kid brother!"
—Tim Sanders, author of Love Is the Killer App: How to Win Business and Influence Friends and leadership coach at Yahoo!
"Everyone in business knows relationships and having a network of contacts is important. Finally we have a real-world guide to how to create your own high-powered network tailored to your career goals and personal style."
—Jon Miller, CEO, AOL
“I’ve seen Keith Ferrazzi in action and he is a master at building relationships and networking to further the interests of an enterprise. He’s sharing his playbook for those who want learn the secrets of this important executive art.”
—Dr. Klaus Kleinfeld, CEO-designate, Siemens AG
“A business book that reads like a story—filled with personal triumphs and examples that leave no doubt to the reader that success in anything is built on meaningful relationships.”
—James H. Quigley, CEO, Deloitte & Touche USA LLP
"Keith has long been a leading marketing innovator. His way with people truly makes him a star. In Never Eat Alone, he has taken his gift and created specific steps that are easily followed, to achieve great success."
—Robert Kotick, Chairman and CEO, Activision
“Keith’s insights on how to turn a conference, a meeting, or a casual contact into an extraordinary opportunity for mutual success make invaluable reading for people in all stages of their professional and personal lives. I strongly recommend it."
—Jeffrey E. Garten, Dean, Yale School of Management
About the Author
KEITH FERRAZZI is founder and CEO of the training and consulting company Ferrazzi Greenlight and a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Earlier in his career, he was CMO of Deloitte Consulting and at Starwood Hotels and Resorts, and CEO of YaYa Media. He lives in Los Angeles.
TAHL RAZ has written for Inc. magazine, the Jerusalem Post, the San Francisco Chronicle, and GQ. Raz lives in New York City.
Top customer reviews
The book explains many of his approaches - and the fundamental one that resonates best with this reader is that you will do better when you figure out how to make others more successful and connected than you do by driving your own agenda. As noted by many of the other reviewers, nothing here is overly shocking or groundbreaking. Yet, it is well written, concise, and peppered with anecdotes and stories that bring the techniques to life. It also bears mentioning that the approaches - when used with this reader - can range from endearing to enraging. I am not a huge fan of the telephone ambush or the hyper persistent pest. However, the book will provide valid techniques, tactics and give comfort to the novice networker.
One negative that is expressed by some reviewers, I don't consider to be a real negative, provided you know what you're getting into with the book. Specifically, go into it knowing that his suggestions are basically based on enlightened self-interest (rather than it being purely altruistic). Some complain that while he's suggesting generosity and being giving in your connections, that he's actually doing it out of self-interest and not pure charity. He never claimed it was pure charity. He's saying that even if you're doing this just for your own advancement, the best way to network and connect is in a way that is useful to others, and eventually that will come back to be useful to you. While this isn't a book about giving back, the nice part about his approach is that you can do well for yourself by doing good for others.
My complaints, and reason for 4 stars instead of 5 are twofold:
First, it's just too long. The meat of it could be an essay or even a TED talk. There's a lot of anecdotal filler in there and extensions of the core message.
Second, and relatedly, he goes at length into some tactics that are pretty specific to his own approach and style that might not really be the be-all end-all of good networking for others, but unique to him. I'm thinking, for instance, of the excruciating detail on holding a dinner party, managing the anchor guest, managing the conversation, the music, etc. That added lots of pages and wasn't core to the message. Same with other sections on social media content.
If the topic of networking is of interest, I still do think this is a good book on it. I'd just suggest that you read the beginning in some detail, and then just cherry pick sections of interest to you after that, and then the negatives above won't waste your time.