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Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time Hardcover – June 3, 2014
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Praise for Never Eat Alone:
"Your network is your net worth. This book shows you how to add to your personal bottom line with better networking and bigger relationships. What a solid but easy read! Keith's personality shines through like the great (and hip) teacher you never got in college or business school. Buy this book for yourself, and tomorrow go out and buy one for your kid brother!"
—Tim Sanders, author of Love Is the Killer App: How to Win Business and Influence Friends and leadership coach at Yahoo!
"Everyone in business knows relationships and having a network of contacts is important. Finally we have a real-world guide to how to create your own high-powered network tailored to your career goals and personal style."
—Jon Miller, CEO, AOL
“I’ve seen Keith Ferrazzi in action and he is a master at building relationships and networking to further the interests of an enterprise. He’s sharing his playbook for those who want learn the secrets of this important executive art.”
—Dr. Klaus Kleinfeld, CEO-designate, Siemens AG
“A business book that reads like a story—filled with personal triumphs and examples that leave no doubt to the reader that success in anything is built on meaningful relationships.”
—James H. Quigley, CEO, Deloitte & Touche USA LLP
"Keith has long been a leading marketing innovator. His way with people truly makes him a star. In Never Eat Alone, he has taken his gift and created specific steps that are easily followed, to achieve great success."
—Robert Kotick, Chairman and CEO, Activision
“Keith’s insights on how to turn a conference, a meeting, or a casual contact into an extraordinary opportunity for mutual success make invaluable reading for people in all stages of their professional and personal lives. I strongly recommend it."
—Jeffrey E. Garten, Dean, Yale School of Management
About the Author
KEITH FERRAZZI is founder and CEO of the training and consulting company Ferrazzi Greenlight and a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Earlier in his career, he was CMO of Deloitte Consulting and at Starwood Hotels and Resorts, and CEO of YaYa Media. He lives in Los Angeles.
TAHL RAZ has written for Inc. magazine, the Jerusalem Post, the San Francisco Chronicle, and GQ. Raz lives in New York City.
Top customer reviews
In the Mind-Set portion of his book he teaches readers how to become a member of the “club” and then he discusses his “Networking Action Plan”: a way to write down and accomplish specific goals. Ferrazzi did a good job of relating to the average person by telling his back story. He grew up in a working class family and first observed the higher classes while he was a caddy at a country club. He connected with the common people reading his book. Ironically enough, this is a book about connecting with people which he is so clearly good at. Ferrazzi’s explanation of his observations during this time is very descriptive, showing the readers what they should be doing. His discussion of his “Networking Action Plan” was also very helpful as well. He outlines a specific way to write your plan in order to make it simple to connect and succeed. Ferrazzi is clear and concise and does not leave the reader with any questions about what to do.
The Skill-Set section mainly discusses how to connect with people, what to do when connected, and how to follow-up. According to Ferrazzi, the key to success in anything is to follow-up, an action that many people may overlook without Ferrazzi’s information. Ferrazzi has tons of contacts in his network that he would not have known without following up. They range from John Pepper, a CEO that Ferrazzi had researched and found out he had also gone to Yale and had known a mutual friend, to Arnold Palmer, the well known golfer. Ferrazzi doesn’t just say to make connections with people; he is incredibly helpful and specifically lists people that can be connectors: relatives, current colleagues, neighbors, people in your religious congregation, and many more.
Turning Connections into Compatriots is about what to do when following-up with people results in them being in your network. Ferrazzi talks a great deal about dinner parties and their importance to him. He lists number of guests to invite, where they should be seated, and how to have a beautiful setting. Ferrazzi gives tips on how to host the best dinner party and to gain the friendship, and hopefully business, of everyone invited.
In the final section, Trading Up and Giving Back, Ferrazzi explains the importance of being interesting and memorable. He teaches readers to build their brand by one of his sayings: “be distinct or extinct” (226). Basically, Ferrazzi says there are tons of people in the world who want to become CEO’s and in order to succeed, you need to be different. As the title of his book says, never eat alone. Be out of the ordinary and persistent in connecting to the people you need to, and want to, connect to.
Ferrazzi is a credible and resourceful source for any person looking to expand their network. He provides insight into how to get this done and his life is proof that it is possible. He is very successful with these methods. Ferrazzi was CMO at Deloitte Consulting and CEO at YaYa Media and he is now founder and CEO of Ferrazzi Greenlight. The network of people that he has connected to, span across the country and they are the reason for his success. Without other peoples help, we are nothing. This book is very engaging and enjoyable, I personally found myself losing track of time reading it. I would definitely recommend it to anyone looking to expand their network or even anyone remotely interested in the unknown aspects of the business world.
The book explains many of his approaches - and the fundamental one that resonates best with this reader is that you will do better when you figure out how to make others more successful and connected than you do by driving your own agenda. As noted by many of the other reviewers, nothing here is overly shocking or groundbreaking. Yet, it is well written, concise, and peppered with anecdotes and stories that bring the techniques to life. It also bears mentioning that the approaches - when used with this reader - can range from endearing to enraging. I am not a huge fan of the telephone ambush or the hyper persistent pest. However, the book will provide valid techniques, tactics and give comfort to the novice networker.