Buy new:
-34% $19.22
Delivery Monday, November 18
Ships from: Amazon.com
Sold by: Amazon.com
$19.22 with 34 percent savings
List Price: $29.00
The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
FREE International Returns
No Import Fees Deposit & $13.54 Shipping to Austria Details

Shipping & Fee Details

Price $19.22
AmazonGlobal Shipping $13.54
Estimated Import Fees Deposit $0.00
Total $32.76

Delivery Monday, November 18. Order within 23 hrs 52 mins
Or fastest delivery Thursday, November 7
In Stock
$$19.22 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$19.22
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Sold by
Amazon.com
Returns
Returnable until Jan 31, 2025
Returnable until Jan 31, 2025
For the 2024 holiday season, eligible items purchased between November 1 and December 31, 2024 can be returned until January 31, 2025.
Read full return policy
Returns
Returnable until Jan 31, 2025
For the 2024 holiday season, eligible items purchased between November 1 and December 31, 2024 can be returned until January 31, 2025.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
$13.89
FREE International Returns
Book is in good condition and may include underlining highlighting and minimal wear. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. . We offer 100% money back guarantee and 24 7 customer service. Free 2-day shipping with Amazon Prime! Book is in good condition and may include underlining highlighting and minimal wear. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. . We offer 100% money back guarantee and 24 7 customer service. Free 2-day shipping with Amazon Prime! See less
Delivery Tuesday, November 19. Order within 21 hrs 7 mins
Or fastest delivery Tuesday, November 12
Only 1 left in stock - order soon.
$$19.22 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$19.22
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Access codes and supplements are not guaranteed with used items.
Added to

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Joey Coleman
Follow
Something went wrong. Please try your request again later.

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Hardcover – April 3, 2018

by Joey Coleman (Author)
4.6 4.6 out of 5 stars 817 ratings
See all formats and editions
{"desktop_buybox_group_1":[{"displayPrice":"$19.22","priceAmount":19.22,"currencySymbol":"$","integerValue":"19","decimalSeparator":".","fractionalValue":"22","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"Eo7Q5JnjmRO76tmSrOeWI4dyvYLZuXNmviqPAbMr33FLkg1gs2b1BvXf0R0MEIkJTfrfHXmEbeRXvi7KevHdW8VORF2AEOv%2FixMBMT46GoMwrha%2Bm9NXMMQk%2Fd%2BziNa1jh9B4k6ucR%2Bwn5arSWi0Gw%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$13.89","priceAmount":13.89,"currencySymbol":"$","integerValue":"13","decimalSeparator":".","fractionalValue":"89","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"Eo7Q5JnjmRO76tmSrOeWI4dyvYLZuXNmnqEhAi%2BUo28m0pw%2BFyi1djAIkoaNM3Nncc1fRNwDvI%2F1e2Ys2HlxLzhOHoT2O2Pr2eIynToCNiaEW8%2F9eO6lmQi8g7PGGoDoCO8OkhKMMDrersuKnLyX%2BuidWUI56iLpC%2BMDwbDN%2BqETuqWRPKi%2B01bxdVNqUZhS","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.

Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.

While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding.

In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship.

Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle.

In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone.

In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display).

In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals.

Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%.

Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries.

His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.
Previous slide of product details
  1. Print length
    368 pages
  2. Language
    English
  3. Publisher
    Portfolio
  4. Publication date
    April 3, 2018
  5. Dimensions
    6.18 x 1.13 x 9.3 inches
  6. ISBN-10
    9780735220034
  7. ISBN-13
    978-0735220034
  8. See all details
Next slide of product details
The%20Amazon%20Book%20Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Frequently bought together

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
This item: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
$19.22
In Stock
Ships from and sold by Amazon.com.
+
Never Lose an Employee Again: The Simple Path to Remarkable Retention
$16.99
In Stock
Ships from and sold by Amazon.com.
+
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
$16.40
In Stock
Ships from and sold by Amazon.com.
Total price: $00
To see our price, add these items to your cart.
Details
Added to Cart
spCSRF_Treatment
Choose items to buy together.

Customer reviews

4.6 out of 5 stars
817 global ratings

Customers say

Customers find the information in the book actionable, practical, and concise. They describe the book as an excellent, well-written, and entertaining read. Readers also appreciate the practical advice and guidelines to wow customers throughout their journey.

AI-generated from the text of customer reviews

Select to learn more
InsightReadabilityPractical advice
46 customers mention "Insight"46 positive0 negative

Customers find the information in the book actionable, practical, and useful. They say it provides a clear roadmap for creating remarkable products. Readers appreciate the details and tiny facts that make the book a constant page. They also appreciate the clear and concise explanations and illustrations.

"...Simple, Clear, but genius. Enjoy!" Read more

"...His 100-day framework is both actionable and effective, providing a clear roadmap for creating remarkable customer experiences from day one...." Read more

"...requires work, creativity, and dedication, but it is a simple outline that any business owner (even fools like me) can follow. Thank you, Joey!..." Read more

"Loved all the great ideas in the book! Will be implementing quite a few of them...." Read more

46 customers mention "Readability"46 positive0 negative

Customers find the book excellent, well-written, and readable. They say it's an entertaining read that has already helped them improve. Readers also mention the author is awesome and a great communicator.

"...If you're a fan of EOS and Traction, this book is so well written that it is like the client experience version of Traction...." Read more

"I said "use" this book, because although it is an excellent read, this is one of those books you want to make sure you actually apply to your..." Read more

"...Not only is it an incredibly entertaining read, but it's also written in a way that makes it highly actionable. Thanks Joey for doing what you do!" Read more

"...Then I bought 3 copies from Amazon.First, this book is amazing. EVERY company owner should read it...." Read more

27 customers mention "Practical advice"27 positive0 negative

Customers find the book's practical advice invaluable, insightful, and easy to follow. They say it's a great guideline to wow customers throughout their journey. Readers also appreciate the fresh approach, practical ideas, and entertaining examples.

"...Coleman offers insightful strategies and practical advice on how to transform a single sale into lasting customer loyalty...." Read more

"Joey does a fantastic job of unpacking the customer experience. He shares stories, and real world scenarios to help reshape your thinking...." Read more

"...The book was a joy to read and helps with practical plans to move your current environment to focus more on the customer...." Read more

"...Best of all, it's helping me to build my business better, care more for my customers and feel even better about the work I do. What a blessing!" Read more

Transformative Guide to Building Lifelong Customer Loyalty
5 out of 5 stars
Transformative Guide to Building Lifelong Customer Loyalty
"Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days" by Joey Coleman has been a game-changer for me. As the head of the partner success division at my company, this book has helped me completely reimagine our customer lifecycle.Coleman offers insightful strategies and practical advice on how to transform a single sale into lasting customer loyalty. His 100-day framework is both actionable and effective, providing a clear roadmap for creating remarkable customer experiences from day one.The book is filled with real-world examples and actionable tips that make implementing his strategies straightforward and achievable. By following Coleman’s guidance, we've been able to enhance our customer interactions and build stronger, more loyal relationships.Highly recommended!
Hide
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Sandy
5.0 out of 5 stars Quit Reading Reviews and Buy This Book!
Reviewed in the United States on April 24, 2024
Verified Purchase
This book is a game changer for client retention. Seriously. I know there's a lot of books out there about entrepreneurship, running an effective business, and keeping customers happy, but you need to put this in your cart and BUY NOW. Your future self will thank you.

Our business is already starting to implement the tactics and strategies that Joey goes over in this book and have seen immediate change. Following the 8 steps to achieve strait A's is what we'll be working on moving forward.

If you're a fan of EOS and Traction, this book is so well written that it is like the client experience version of Traction. Simple, Clear, but genius. Enjoy!
3 people found this helpful
Helpful
 Report
Page Keller
5.0 out of 5 stars Transformative Guide to Building Lifelong Customer Loyalty
Reviewed in the United States on July 9, 2024
Verified Purchase
"Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days" by Joey Coleman has been a game-changer for me. As the head of the partner success division at my company, this book has helped me completely reimagine our customer lifecycle.

Coleman offers insightful strategies and practical advice on how to transform a single sale into lasting customer loyalty. His 100-day framework is both actionable and effective, providing a clear roadmap for creating remarkable customer experiences from day one.

The book is filled with real-world examples and actionable tips that make implementing his strategies straightforward and achievable. By following Coleman’s guidance, we've been able to enhance our customer interactions and build stronger, more loyal relationships.

Highly recommended!
Customer image
Page Keller
5.0 out of 5 stars Transformative Guide to Building Lifelong Customer Loyalty
Reviewed in the United States on July 9, 2024
"Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days" by Joey Coleman has been a game-changer for me. As the head of the partner success division at my company, this book has helped me completely reimagine our customer lifecycle.

Coleman offers insightful strategies and practical advice on how to transform a single sale into lasting customer loyalty. His 100-day framework is both actionable and effective, providing a clear roadmap for creating remarkable customer experiences from day one.

The book is filled with real-world examples and actionable tips that make implementing his strategies straightforward and achievable. By following Coleman’s guidance, we've been able to enhance our customer interactions and build stronger, more loyal relationships.

Highly recommended!
Images in this review
Customer image
Customer image
Helpful
 Report
Robet & Holly Bennington
5.0 out of 5 stars Use this book!
Reviewed in the United States on December 22, 2023
Verified Purchase
I said "use" this book, because although it is an excellent read, this is one of those books you want to make sure you actually apply to your business. It will change your business forever . . . if you apply it. I read a lot of GREAT business books. I have read over 60 this year. Rarely do I find a book that inspires me to act immediately and permanently. Joey Coleman has given us an incredible frame work to litterally never lose a customer again. It is not easy because it requires work, creativity, and dedication, but it is a simple outline that any business owner (even fools like me) can follow. Thank you, Joey! Next on my read list, Never Lose an Employee Again.
4 people found this helpful
Helpful
 Report
Diane S.
4.0 out of 5 stars The Book is AWESOME!! The Bonus email series however needs some work ...
Reviewed in the United States on January 26, 2022
Verified Purchase
Loved all the great ideas in the book! Will be implementing quite a few of them. But the bonus email help series did not work as I think Joey expected it to work. I asked several questions that were never answered even though he mentioned in his email for us to reply.
Helpful
 Report
Lizzie
5.0 out of 5 stars The most helpful, practical business book I have ever read
Reviewed in the United States on April 20, 2018
Verified Purchase
I came across Joey at SXSW. I tried to get into his talk but the queue was so huge that I was only able to hear the last 15 minutes! But in those 15 minutes I knew that I had just discovered someone who held the key to exactly what I was looking for - how to deliver a superior customer experience.

I teach an online educational and more than anything want people to succeed. I've spent a good deal of time figuring out the product and backend mechanics. I already have raving fans and often get recognised when I am out and about by students. I just didn't know how to create my into a product that was more personal and intimate, due to the nature of it being online.

Joey Coleman is a genius for writing this book. I have gone through it with a fine tooth comb and thoroughly worked my way through every question he has presented. Already some of changes I have put in place are blowing my students away. How do I know? They now write to me personally and tell me!

And part of me hopes no one else buys it. The less of you who know this system the more my company is going to stand out way out from the rest of the crowd.

But I tell you - it's going to be very easy for me to identify the companies who have!
13 people found this helpful
Helpful
 Report
Chet Blodak
5.0 out of 5 stars Worth the read
Reviewed in the United States on June 10, 2024
Verified Purchase
I enjoyed this book. Makes you think. The ideas are worth exploring and it pertains to every business.
Helpful
 Report
Brandon Fong
5.0 out of 5 stars This is a "top shelfer" for me!
Reviewed in the United States on November 3, 2022
Verified Purchase
Not sure if this is a common thing to do, but on my bookshelf I always put books that have made an impact me on the top shelf where I see them more than if they were buried at the bottom... How To Never Lose A Customer Again is a "top shelfer" for me for sure. I'm looking forward to reviewing it and learning more from it as the years go on. Creating incredible experiences for people is both an art and a science and Joey has done an INCREDIBLE job at explaining both the art and the science in this book. Not only is it an incredibly entertaining read, but it's also written in a way that makes it highly actionable. Thanks Joey for doing what you do!
Helpful
 Report
Jewls3275
5.0 out of 5 stars One of the best customer experience books I have read!
Reviewed in the United States on October 5, 2023
Verified Purchase
I have read so many books on customer experience and this one stands out by far to be one of the best. I have read the book cover to cover in 3 days, I never do that! Joey breaks down the steps, provides tangible examples, gives quick summaries for each step and has a great sense of humor to make reading the book fun and enlightening. I will rinse and repeat many times for sure and pick up his other book about employees next. Also, I barely ever leave reviews so this one really stood out to me. Have fun reading it!
2 people found this helpful
Helpful
 Report

Top reviews from other countries

Translate all reviews to English
Carlos Sanchez Gonzalez
5.0 out of 5 stars Must read!!
Reviewed in Mexico on January 9, 2023
Verified Purchase
It explains in a very joyful way all the hills a customer explores when making a purchase and how to exploit each of them to their comfort and your businesses wellbeing.
Report
EMABH
5.0 out of 5 stars Read it 3 times now and learn something new every time
Reviewed in the United Kingdom on June 17, 2021
Verified Purchase
A fantastic book , I run a small business and this book has revolutionised our client experience and in turn our retention.

I first read this book in 2019 and Despite a pandemic we have a tribe of raving fans who have stuck with us through thick and thin.

My management team have all now read this book and it’s no exaggeration to say (along with think and grow rich) no other book has had such a profound positive effect on the way I do business.

Buy it now. Read it, digest it, implement it, be patient, be sincere….. reap the rewards
Report
Steve Edward
5.0 out of 5 stars An interesting take on Fulfillment
Reviewed in Germany on December 1, 2020
Verified Purchase
Fulfillment itself is an underrated part of a business, but this book has explained every customer journey from knowing your business into a raving fan, backed with data & real examples, this is one of the books that will give you a good perspective on how to take good care of your customer.

100% worth the read.
Report
Boris Mahovac
5.0 out of 5 stars Amazing detail and advice!
Reviewed in Canada on January 24, 2019
Verified Purchase
I originally listened to this book on Audible (read by the author) and listened 2 or 3 times since. Then I decided to purchase the hard cover book as well to make notes and earmarks. Businesses - small or large - tend to focus on getting that next client or customer, when it's actually cheaper and easier to get more business from existing clients, in the form of repeat purchase and referrals. This book really gives you the whole process, step-by-step, and then you can pick the steps and tactics that work for your particular business. This is one of those books that can help you turn your business from so-so to a raging success!
Report
Mauricio Faraco
5.0 out of 5 stars Assunto muito interessante
Reviewed in Brazil on August 6, 2018
Verified Purchase
Gostei bastante da abordagem do autor. É um livro que fala sobre retenção de clientes mas com foco nos 100 primeiros dias de um cliente. Um período crítico em relacionamentos com clientes. Leitura fácil e também o autor interage com o leitor ao longo do tempo, o que torna a leitura do livro mais divertida.
Report