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Never Say Die: The Myth and Marketing of the New Old Age by [Jacoby, Susan]
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Never Say Die: The Myth and Marketing of the New Old Age Kindle Edition

3.8 out of 5 stars 58 customer reviews

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Length: 352 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews


"If old age isn't for sissies, then neither is Susan Jacoby's tough-minded, painful-to-read and important book, which demolishes popular myths that we can "cure" the "disease" of aging and knocks the "g" right out of the golden years...[Jacoby supports] her arguments eloquently and persuasively with historical, sociological, scientific and economic research." –Washington Post

“Jacoby’s tough-minded refusal to buy the rosy image painted by advertisers and the ‘anti-aging industry’—a greedy crowd that includes bogus health gurus, pill pushers and other medical hucksters—is empowering.” –Time Magazine

“Providing a compelling, convincing account of current reality, Jacoby simultaneously demolishes the overly optimistic scenarios of the baby boomer generation…A cogently argued and well-written corrective to ‘the fantasy of beating old age.’” –Kirkus

“An important reality check.” –Booklist, starred review

“Moving and informative.” –Publishers Weekly

"Jacoby sees a new ageism that doesn't just stigmatize old people for their years, but blames them for physical ills that no lifestyle adjustments or medicine can yet forestall...Among other perils, the `old old' have a roughly even chance of being counted among the mind-eaten ranks of Alzheimer's victims. We may not like to think that poverty, social isolation, crippling pain, dementia and loss of autonomy are likely to come calling the longer we live, but it's a fact." -New York Times Book Review

“Mixes rigorous reportage and tart-tongued criticism with memoir and history, slashing through romanticized versions of the golden years and delivering tough truths.” –Newsday

“Eloquent…[Jacoby} is courageously right…one can hope that her impassioned, closely ar...

About the Author

Susan Jacoby is the author of nine books, most recently The Age of American Unreason, Alger Hiss and the Battle for History, and Freethinkers: A History of American Secularism. She writes The Spirited Atheist blog for On Faith, a website sponsored by The Washington Post. She lives in New York City. For more information, visit

Product Details

  • File Size: 3547 KB
  • Print Length: 352 pages
  • Publisher: Vintage; Reprint edition (February 1, 2011)
  • Publication Date: February 1, 2011
  • Sold by: Random House LLC
  • Language: English
  • ASIN: B004C43FWK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #403,624 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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on February 12, 2011
Format: Hardcover
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VINE VOICEon February 22, 2011
Format: Hardcover
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