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Never Wrestle with a Pig and Ninety Other Ideas to Build Your Business and Career Paperback – December 31, 2001
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About the Author
Mark H. McCormack is the founder and CEO of International Management Group (IMG), the world's dominant sports marketing organization, whose clients include Tiger Woods, Derek Jeter, Venus and Serena Williams, and Arnold Palmer.
Starting with What They Don't Teach You at Harvard Business School, McCormack has produced a steady stream of exceptional business advice on audio. Though I prefer the author's own voice, David Ackroyd does well with the material, which is rich in common sense. It's about how to function in a large business enterprise: how to get ahead, grow your skills, get recognized, handle difficult people. McCormack also describes judgment calls you can only learn in the school of hard knocks. In every way, this is an exceptional resource, highly understandable, without guile, compactly written, and loaded with fascinating examples from the author's brilliant career as head of a sports marketing company. An indispensable guide for people at all levels of experience. T.W. © AudioFile 2002, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to an out of print or unavailable edition of this title.
Top customer reviews
Mark M was a consummate salesman who pkayed hard but played fair. Clearly his publishers have not absorbed any of the fighting fair bit.
Much of the recommendations are, as one reviewer posted, common sense, and certainly these have nearly all been covered by other books. There are a few that are well-done and that I've certainly not seen before:
* Not every budget deserves your respect
* Shrink your world into a small town
* A "heads-up" has consequences too
* Your job is just another project
And a handful of others. I'm not convinced the book is worth the money at an individual level; check it out from your local library first. If you find yourself taking 2+ pages of notes and you're only one-third of the way through the book, then go and buy it yourself.
J. Avellanet, Co-Founder of Cerulean Associates LLC
In his other books, you will see that McCormack was lawyer in a big Cleveland law firm, got a big client (Arnold Palmer) before the sports promotion industry took off, and rode the wave to great success. McCormack (maybe rightly) thinks he was a big reason for this new, huge, lucrative, prestigious industry, and his negotiating is a reason athletes started getting their fair share (including of a bigger pie because of expanding opportunities--many of which nobody thought of before McCormack's IMG (International Management Group) explored into new areas).
The problem is very few readers are in big businesses that deal with big spenders and encounter nonstop strange situations that would even need the advice in the book. I'd also suggest that this book is a typical book written during a wave of prosperity. I have not explored books written in the 1920s, but I'm sure there were very successful (and charming) businesspeople with a lot of neat advice back then, but it all just did not apply to most readers (especially those not lucky to be in worlds with loose money flowing all over the place).
It's not the first book by Mark McCormack I've read. Like the others, its very readable, and gives a collection of homespun philosophies, interspersed with personal life experiences. There's a strong emphasis on Sales, but 'selling' is surely part of all of our business relationships.
Just don't believe in the gospel of everything McCormack has to say; there are contradictions, just as life is full of them, such as :
In Part 8 'When you are in Charge', there is the lesson "unlearn the bad habit of not trusting your 1st impression", whereas in Part 9 'Etiquette for the New Millenium', under 'reading people requires more than one reading', there is a "caveat about reading people too quickly" - so which is it to be?
Consider it light reading to just remind you of the good & bad things that you can do to others & they can do to you, and re-adjust & compensate accordingly.
Most recent customer reviews
It's not the first book by Mark McCormack I've read.Read more