From Publishers Weekly
Copyright 2002 Cahners Business Information, Inc.
From Library Journal
Copyright 2001 Reed Business Information, Inc.
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What a great read for a great price, you get a lot of marketing insight on the development of some of the most commonly known brands.Published 8 days ago by Amazon Customer
There are several stories in the books, according to the stories, you not only can know some funny stories, but also will learn some business ways to success.Published 22 months ago by Yan S.
As a 20+ year career marketing professional, I felt like Bedbury was talking to me. My copy is now filled with dog eared pages and notes in the margins. Read morePublished on December 3, 2013 by Doug Honig
We were on a project to learn a lot more on Branding; this book came highly recommended and proved to have great information on the subject.Published on November 6, 2013 by Debbie F.
Reads like a good story but filled with intense lessons about business, branding, and preserving the integrity of a company and it's reputation in the marketplace.Published on October 7, 2013 by KMDB
It's a fantastic business book, but Bedbury doesn't just understand business--he understands people. He understands life. Read morePublished on January 29, 2013 by IamNateDavis
You can feel what it's like to be there as the Nike and Starbucks brands
(in their best form) are being "knitted together in the womb" so to speak with
Scott's excellent... Read more
Bedbury has effectively communicated key branding principles in a practical way. Moreover, his stories from Nike and Starbucks bring the concepts and the importance of a brand to... Read morePublished on December 29, 2011 by Mark J Dresdner