Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

  • List Price: $24.95
  • Save: $11.09 (44%)
$13.86 + Free Shipping
Only 1 left in stock - order soon.
Ships from and sold by Books'r us.

Ship to:
To see addresses, please
or
Please enter a valid US zip code.
or
FREE Shipping on orders over $25.
Condition: Used: Good
Comment: This item is in good condition. All pages and covers are readable. There are no stains or tears. Dust jacket is present if applicable. May contain small amounts of writing and/or highlighting. Spine and cover may show signs of wear. May not contain supplementary items such as CD's or DVD's. We ship within 1 business day. Big Hearted Books shares its profits with schools, churches and non-profit groups throughout New England. Thank you for your support!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century Hardcover – March 4, 2002

4.3 out of 5 stars 52 customer reviews

See all 4 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$13.86
$9.88 $0.01

The Amazon Book Review
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
$13.86 & FREE Shipping Only 1 left in stock - order soon. Ships from and sold by Books'r us.
click to open popover

Frequently bought together

  • A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
  • +
  • First, Break All The Rules: What the World's Greatest Managers Do Differently
Total price: $34.26
Buy the selected items together

Editorial Reviews

From Publishers Weekly

From Library Journal

See all Editorial Reviews

Product details

  • Hardcover: 218 pages
  • Publisher: Viking Penguin, Inc.; 1st edition (January 15, 2002)
  • Language: English
  • ISBN-10: 0670030767
  • ISBN-13: 978-0670030767
  • Product Dimensions: 6.4 x 0.9 x 9.6 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars 52 customer reviews
  • Amazon Best Sellers Rank: #883,103 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

NO_CONTENT_IN_FEATURE


Customer reviews

Rated by customers interested in
Business & Economics Books
4.2 out of 5 stars
4.2 out of 5 stars
Politics & Government Books
4.3 out of 5 stars
4.3 out of 5 stars
Reference Books
4.3 out of 5 stars
4.3 out of 5 stars

Top customer reviews

on June 29, 2017
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on July 11, 2017
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
Format: Hardcover|Verified Purchase
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on July 15, 2016
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on June 26, 2002
Format: Hardcover|Verified Purchase
0Comment| 4 people found this helpful. Was this review helpful to you?YesNoReport abuse
on September 9, 2014
Format: Paperback|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on August 1, 2004
Format: Paperback|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on December 3, 2013
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse

Most recent customer reviews


Pages with related products. See and discover other items: marketing principles, principles of design