Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

  • List Price: $16.00
  • Save: $3.57 (22%)

FREE Shipping
Get free shipping
Free 5-8 business-day shipping within the U.S. when you order $25 of eligible items sold or fulfilled by Amazon.
Or get 4-5 business-day shipping on this item for $5.99. (Prices may vary for AK and HI.)
Learn more about free shipping
on orders over $25—or get FREE Two-Day Shipping with Amazon Prime
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
A New Brand World: Eight ... has been added to your Cart
FREE Shipping on orders over $25.
Condition: Used: Very Good
Comment: NO highlighting NO writing and NO underlining. Book has very minor wear and overall in very good condition. Ships directly from amazon and is eligible for Amazon's FREE Super Saver/Prime Shipping, 24/7 Customer Service and Package Tracking. 100% Satisfaction Guaranteed
Other Sellers on Amazon
Add to Cart
$7.26
+ $5.18 shipping
Sold by: Light7777
Add to Cart
$8.45
+ $3.99 shipping
Sold by: normanbooks
Add to Cart
$8.77
+ $3.99 shipping
Sold by: BOBBYE'S BOOKS
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century Paperback – February 25, 2003

4.3 out of 5 stars 45 customer reviews

See all 6 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
Paperback
$12.43
$7.26 $1.00

Prime Book Box for Kids
Story time just got better with Prime Book Box, a subscription that delivers hand-picked children’s books every 1, 2, or 3 months. Learn more
click to open popover

Frequently bought together

  • A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
  • +
  • Contagious: Why Things Catch On
Total price: $23.30
Buy the selected items together

Editorial Reviews

Review

About the Author

See all Editorial Reviews

Product details

  • Paperback: 240 pages
  • Publisher: Penguin Books; Reprint edition (February 25, 2003)
  • Language: English
  • ISBN-10: 0142001902
  • ISBN-13: 978-0142001905
  • Product Dimensions: 5.5 x 0.5 x 8.4 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars 45 customer reviews
  • Amazon Best Sellers Rank: #421,616 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

NO_CONTENT_IN_FEATURE

Customer reviews

Read reviews that mention

Top customer reviews

June 29, 2017
Format: Kindle EditionVerified Purchase
One person found this helpful
Comment Report abuse
October 8, 2002
Format: HardcoverVerified Purchase
2 people found this helpful
Comment Report abuse
June 26, 2002
Format: HardcoverVerified Purchase
4 people found this helpful
Comment Report abuse
July 15, 2016
Format: PaperbackVerified Purchase
November 9, 2017
Format: HardcoverVerified Purchase
August 1, 2004
Format: PaperbackVerified Purchase
One person found this helpful
Comment Report abuse
June 3, 2002
Format: HardcoverVerified Purchase
4 people found this helpful
Comment Report abuse
July 11, 2017
Format: PaperbackVerified Purchase

Most recent customer reviews

Set up an Amazon Giveaway

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Pages with related products. See and discover other items: cupcake ideas, brand management, brand marketing, new leadership, principle of marketing, principles of marketing