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The New Community Rules: Marketing on the Social Web Paperback – July 17, 2009
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In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start.
--Armando Roggio, Practical eCommerce
...a heck of a book.
--Chris Brogan, ChrisBrogan.com
I think what readers will find expecially useful is the straightforward and example rich approach Tamar takes in explaining how companies and individuals can succeed towards marketing goals through thoughtful participation. Getting advice from someone who has ’been there, done that’ can save a substantial amount of resources, money and shorten the time to get up to speed.
--Lee Odden, Online Marketing Blog
Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book.
--Steve Cunningham, Mashable.com
About the Author
Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City.
Top Customer Reviews
In a methodical approach, covering all the bases of social media as it exists today, the author will walk you through the various aspects of social media marketing and how to use each of them to strengthen your company or brand. She teaches you the do's and don'ts of the social mediasphere -- and as many marketing folks know, the don'ts are probably one of the most valuable lessons you can ever learn. For example, don't use social media to try and push your products on people who haven't engaged with you -- it simply will not work.
The book itself was written for folks who probably haven't had much experience in the social media sphere. It not only walks you through the various offerings out there (from Facebook to Flickr; from Digg to Twitter) but also how each one of them is used -- and who uses them. It's important to note, and the author does a good job of this, that not every social media site is meant for every type of person or brand. Just like a focus group, you have to find the right environment for your social media efforts.
Anyone who is involved in marketing will find this book invaluable. The only drawback to it is that references to sites and such are very much based on what we know now, in 2009, to be true. No doubt in a few years the sites will have changed, but the principles behind social media marketing and interacting with your customers will still be the same.
Here are the reasons I rated this book a 5-star and recommend you read it:
(1) The book gives an overview of using social media to market a business.
(2) A wide number of social media sites are identified and explained
(3) You get detailed "how-to" advice
(4) It explains how to use features of large social sites -- so you know what to do with a site, beyond just creating a profile.
(5) There are numerous screenshots, helping convey information better than words alone.
(6) Each chapter has many citations to places online where you can read more. That way, if you are advanced, you can dig in more and won't be left wanting.
(7) The author is widely recognized as knowing her stuff when it comes to social media.
Disclosure: I was interviewed for the book. But if I'd thought it was not going to be a good book, I wouldn't have participated in the interview in the first place.
Practical, readable and accessible to those just getting starting out in this area, 'The New Community Rules' is sure to become the social media "bible". It starts off with a brief introduction to what social media is, follows with how to set goals, gets into the specifics of what to do, and finishes off with how to measure your results. Tools touched on include: blogs, microblogging, social networks, social bookmarking, social news, Q&A websites, photography, video, and podcasting. At the end, there is a nice 'Ultimate Social Media Etiquette Handbook' that spells out the dos and dont's of using some of the more popular social media sites.
Some points specifically stood out for me. First, Tamar makes it clear that you need to pick and choose which tools to focus on based on your goals and target community - something strangely absent from many other social media books. Then she goes further by spotlighting niche sites that cater to specific audiences, making the point that you can get a lot more exposure with a lot less effort if you use them. WiserEarth, for example, would fit into that category. Second, she goes into a lot of details on what she calls 'Informational Social Networks' like Wikipedia, Mahalo Answers, and Yahoo Answers which get a lot of traffic and can generate significant ongoing referrals.Read more ›
Most Recent Customer Reviews
Tamar Weinberg, with exceptional clarity and experience, gave me insights and knowledge for Social Web success....thank You Tamar. Read morePublished on June 9, 2014 by NathanSA
This book was a great help in learning how to market on social websites. I got a lot of GREAT tips and learned so much. Should be read by anyone starting a website page.Published on April 12, 2014 by Charlene A. Kowalski
I am a social media concentration student getting my MBA and this was a great help in my final project. We had to develop our own social media campaign.Published on June 14, 2013 by A. McGee
......to friends and colleagues. Tamar is a great writer who makes this topic of social media and community management very accessible and not at all complicated. Read morePublished on September 6, 2012 by MelC
I need to get a good foundation of information before diving into social media. I think it probably saved me a lot of time and embarrassment. Read morePublished on July 21, 2012 by gary D
The social media landscape is in a state of constant changes, the foundamentals though stay the same and this book will help you getting an understanding of the fundamentals and... Read morePublished on May 5, 2012 by PG
This book frames social media at a macro-level and focuses on how to leverage it as a new-age marketing tool for creating real business impact. Weinberg knows her topic very well. Read morePublished on March 21, 2012 by glaput
Tamar Weinberg, author of The New Community Rules: Marketing on the Social Web, knows her subject matter. Read morePublished on March 19, 2012 by elyselorraine
Excellent insights into using social media as a marketing channel and engaging your community. Avoid common pitfalls and leverage the power of this highly effective medium.Published on April 12, 2011 by Marc Beharry