"Myers and Kent have identified a major environmental issue for the 21st century—the rise of 'new consumers' whose environmental impact will be enormous if they behave like the 'old' consumers. They also clearly point out the fundamental limitations of consumerism (whether new or old) in achieving real, sustainable human welfare, and a path to sustainable consumption. The first step in overcoming the addiction of consumerism is recognizing that it is psychological 'junk food.'"
(Robert Costanza Director, Gund Institute of Ecological Economics, University of Vermont
"In The New Consumers Myers and Kent brilliantly show why it's urgent for the global community to choose between sustainable patterns of resource use and today's accelerating drain on the planet's resources. They explore how both the new consumers of the rapidly developing world and the longtime over-consumers of the rich countries can both find a future that works."
(James Gustave Speth Dean, Yale School of Forestry & Environmental Studies, and author of Red Sky at Morning
"Could increasing consumption be costing the world more than it is worth? Read this important book and find out!"
(Herman E. Daly University of Maryland, author of Beyond Growth
"Norman Myers is one of the world's most insightful and original thinkers on the crucial environmental issues of our time. In The New Consumers he and Jennifer Kent incisively analyze the rise of consumption on a world scale and show us what can be done for people everywhere to enjoy a high quality of life without destroying the planet's ability to support our grandchildren."
(Paul R. Ehrlich Stanford University, coauthor of One with Nineveh
"Myers and Kent have written a clarion call to all people, rich and poor. While political interest in the environment ebbs and flows, the impact of consumption increases relentlessly. What is now a tragedy of the commons can only be overcome by the diligence and care this book embodies."
(Paul Hawken author of Natural Capitalism
About the Author
Norman Myers is a world-renowned environmental analyst who has numerous important books and more than 300 scientific papers and 400 popular articles to his credit. He has won several international awards for his work, including the Volvo Environment Prize, the UNEP Environment Prize, and the Blue Planet Prize. Jennifer Kent is an environmental researcher and analyst specializing in interdisciplinary studies. She has published several papers and books with Norman Myers.