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The New Elevator Pitch Paperback – May 7, 2012

4.7 out of 5 stars 30 customer reviews

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Editorial Reviews

From the Author

The challenge of our time is to be heard above the likes, tweets and pokes.  When your message really has to matter, you need The NEW Elevator Pitch.  More than just a short, two minute speech, this book provides you with the skills you need to create the conversation you want.  Influence and persuade the people that matter most, in a way that doesn't feel pushy or aggressive. Stop pitching and start connecting, with a clear and concise message that makes people say, "Tell me more".

From the Back Cover

Is your story...Persuasive and Compelling? There's never a good time to make a bad presentation. Take control of your personal message and discover how to make a real connection. The NEW Elevator Pitch is more than just a short two-minute speech; it's a method of communication for the digital age. Whether you tweet it or tell it, your story has to be strong...or it's lost in the noise. Here's the hold-your-handbook for creating a compelling and authentic connection with the people that matter most. In a Web 2.0 world, it's no secret that the elevator platform has been replaced with the social platform. Today, engaging and connecting isn't based on some outdated sales strategy or verbal gymnastics - it's based on YOU. Find out how to uncover the important stuff, overcome your nerves, and share your personal message in a way that's concise and powerful. Use the system in this book, and watch what happens to your company, your cause, your family and your friends. Chris Westfal is the national elevator pitch champion, and your guide to creating the conversation you need for the outcomes you want. There's no time like the present to find a way to energize your company, your group or your team. Deliver a message that makes your listener say, "Tell me more..." Do you know how to start the conversation - and create the outcome you need? That's the power inside the NEW Elevator Pitch.
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Product Details

  • Paperback: 214 pages
  • Publisher: Marie Street Press (May 7, 2012)
  • Language: English
  • ISBN-10: 0985414804
  • ISBN-13: 978-0985414801
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #684,957 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
I've been selling for nearly 30 years and felt Chris did a nice job of outlining the key points to a solid "elevator" pitch. My only criticism is that I think the message could have been conveyed appropriately in a third of the pages. Level of detail felt like overkill, which is ironic given the very subject of the book. Full disclosure: I'm not much of a book reader given the massive volume of information I'm already absorbing day to day in my high-tech sales career. I favor the "net it out" exec summ approach.
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Format: Paperback
Most college courses require students to give a presentation and, of course, utilize communication skills in some way. Unless faculty teach communication, students are typically left to their own devices to figure out what is expected of them and how their communication skills will be graded. When I read The New Elevator Pitch, I immediately thought to myself, "Wow, this succinct, meaty, informative, realistic read should be mandatory reading for every college student in any course." If that were the case, students would gain a host of skills for presentations and general communication skills, alike.

Chris Westfall has taken a topic that I am somewhat forced to teach from a theoretical perspective and has given it a conversational, chock-full-of-examples format that is accessible and feels extremely doable. Even though my students use a textbook, I know I will refer to this book for an easier, more real-world way to present the information. Likewise, I will recommend the book as an ancillary to non-comm faculty so they have an excellent resource to help their students with these critical skills.

I realize the book is ultimately about persuasive communication, but I personally see the message as useful for myriad contexts. Pick up this book and see for yourself.
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Format: Kindle Edition
In this very noisy business environment the need to effectively present your value proposition against your competition is crucial. Chris presents clear steps to develop your pitch that will engage and captivate your customer. Creating a winning message for your business is necessary in order to create sustained success in your business and Chris' action steps, warm and inspiring style makes this book a must read.
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Format: Kindle Edition Verified Purchase
I came across this book at the right time. Good tips, insight and approach to saying it all in 2 minutes! I learned how to pare down my elevator speech and leave in the most important pieces that gets a prospective client to say 'tell me more!' Excellent!
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Format: Paperback
A wonderful workbook for raising your awareness and skills at connecting with people in 2 minutes or less. One
of the things I've found key with learning any skill is practice, and Chris's book is full of practical questions and
exercises -- all designed to be done in 2 minutes -- that can anchor the principles he teaches and turn them into
practical use. The book is written in a clear, conversational style, with examples of both what to do...and what
not to do...and I found myself experimenting with different ways to communicate my own message as a result.
A great resource for anyone wanting to enhance their ability to connect with people in a relevant way...and ultimately,
as Chris teaches, to create the result -- in 2 minutes or less -- of someone saying "Tell Me More..."
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Format: Kindle Edition Verified Purchase
Chris Westfall just blew the doors off the old elevator pitch and replaced it with something that's real. The old pitch is the basic hi my name is, and I'm with such and such a company, and... Are you asleep yet? So is your clients. The New Elevator Pitch is a story, told by you, about your customer and what you can do through them. It's the first pitch model that allows you to relax and sound like yourself without sounding like a gimmicky. Chris uses his writing to put you through an elevator workshop that helps you to develop your story through two minute drills and constructing your "pitch paper". I would highly recommend this book for anyone involved in sales, and as we're all in sales whether that be selling yourself in an interview, selling your product/solution to an end user, or selling your boss on why you deserve the promotion, I recommend this book for everyone
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Format: Paperback Verified Purchase
Don't kid yourself, everything is sales whether you're asking your boss for a raise, presenting the quarterly sales numbers to your division head, or getting your teenager to clean up the room. The New Elevator Pitch will help you take the first steps towards getting your point across. There are useful exercises to help you as read through and there are some great links to relevant, recorded examples. If you ever have the need to get someone's attention in the hope of getting your point across then you'll need to start with this book.
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Format: Paperback
You can do a lot in 118 seconds, and Chris Westfall's The New Elevator Pitch will teach you exactly how to do it. I highly recommend this powerful book to anyone looking to improve their communication skills and who want to learn how to deliver a pitch with poise and confidence. Chris won the National Elevator Pitch Content we hosted because he was able to demonstrate how effective delivery of a sales pitch can win business. If you want to learn how to craft an effective sales pitch, I highly recommend reading this book.
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