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The New Farmers' Market: Farm-Fresh Ideas for Producers Managers & Communities Paperback – March 1, 2001
"Enlightenment Now: The Case for Reason, Science, Humanism, and Progress"
Is the world really falling apart? Is the ideal of progress obsolete? Cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, and instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise. Learn more
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The authors divide their book into three sections. Part 1 one covers selling at a farmers' market, offering advice on choosing crops and products, keeping records, staffing a booth, setting prices, setting up displays and merchandise, and using color and texture to enhance eye appeal. Part 2 gives information on starting a neighborhood market (the name's important, the authors say), attracting farmers, market demographics, advertising, publicity, tastings, and other special events. Location, timing, and day-to-day concerns also are discussed. Part 3 deals with such topics as social issues and Web sites. In five appendixes the authors discuss insurance, a market study, customer surveys, market profitability, and benefits. An extremely helpful public library handbook. George Cohen
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"Finally! A really good book on farmers' markets!" - Lynn Byrzynski, Editor, Growing for Market
"As one who spent 15 years working with farmers at Seattle's Pike Place Market, I was amazed at how much I could learn from this book. The book is laced with practical tips from growers and market managers from all around the country." - Steven Evans, Farm Specialist, King County, Seattle, WA