I've been doing SEO for over 7 years and it's true that the landscape has totally changed this past year. Things that used to work no longer work and you need to have a good strategy for getting search engine traffic going forward. This book gives you that strategy. - Lee D.
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The New Google SEO does a wonderful job explaining what the Panda update is and what you can do to get your site to the top of the search engines. The book is a quick read that does a great job explaining what the Panda update wants from a website now and what you can do to your website to make Google take notice. - Scott Z.
Forget What You Know About Google SEO!
In April, 2011 Google implemented the Google Panda filter which fundamentally changed Google SEO. Learn how you must change your SEO strategy to handle the Google Panda filter.
5 out of 5 stars
The author goes into detail on what has changed, why it changed and most importantly, what YOU need to be doing. Many areas are covered, both, on-page and off-page. - Chris S.