- Hardcover: 258 pages
- Publisher: Linden Publishing (April 15, 2007)
- Language: English
- ISBN-10: 1884956653
- ISBN-13: 978-1884956652
- Product Dimensions: 6 x 1 x 9.2 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 49 customer reviews
- Amazon Best Sellers Rank: #1,976,467 in Books (See Top 100 in Books)
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The New Influencers: A Marketer's Guide to the New Social Media
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"Gillin makes a persuasive case for companies' reaching out to bloggersthey are still seeking information, and many are embracing social media." Wall Street Journal
"If you haven't immersed yourself in blogs or started one yourself, The New Influencers can tell you what is popular, what type of blogs work, and what king of impact they're having across the consumer and corporate worlds." Dean Takahashi, San Jose Mercury News
"Gillin has managed to capture the essence of trend and what it means for marketers. Individuals, armed with technology, are seeking out others like themselves and sharing their opinions with the world. There's a new breed of influencers and they're talking about your brand." Steve Rubel, MicroPersuasion
"This is essential reading for anyone who missed the blogging train when it left the station." Seth Godin, author, Small Is the New Big
From the Inside Flap
The New Influencers explores:
* Why social media are now so influential in consumer decisions
* How to interacting with those within the blogosphere
* How to take advantage of this new medium
* The need for complete transparency
* Strategies for both small and large businesses
* Whether your company or organization should start a blog
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
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For me, the two best parts of the book came at the very end, where Gillin reflects on the tensions between old and new journalism, and describes how the evolution of technology since the 1950's led to the incredibly interconnected world we operate in today. Fascinating stuff.
This book will be helpful for any journalist or marketer who wants to get up to speed on marketing and PR trends and best practices.
-Thou shalt link
-Thou shalt not diss
-Thou shalt be transparent
-Thou shalt comment
-Thou shalt not blather
The details for each commandant set proper expectations for those thinking about blogging. They can see very quickly that blogging is not just about posting your thoughts or opinions. It is an interactive process that requires you to be involved, committed and supportive of other bloggers. "Becoming an Influencer" in Chapter 6 provides great tips to all size companies on how they can make their blogging efforts more successful. Chapter 10 lays out some key "Success Factors" for going viral. And "Joining the Conversation" in Chapter 11 asks the critical questions companies must answer in order to determine if they should enter the blogosphere.
Perhaps the reason I like this book is because I am a consultant and have to help companies tackle these issues every day. But I think anyone who wants to know more about the blogosphere will enjoy this book.
There is no excuse for releasing a book in 2009 that was written in 2006, especially one about social media. DO NOT WASTE YOUR TIME OR MONEY ON THIS BOOK! (Am I repeating myself?)
In the past, marketers could try all kinds of expensive advertising to get the word out to new buyers, with little to show for the investment. These are companies where the existing customers love the products, but the media doesn't seem to care. Many people are saying that big budget marketing and PR programs just aren't working anymore so they are asking: "How do you get noticed in a crowded marketplace?"
Gillin shows the power of online thought leadership and communicating to people directly without the advertising and media filter. Imagine if people learn about you on the Web first, so when they to contact you, the sale is already partly done, That's the power of online thought leadership.
The New Influencers shows marketers at agencies as well as those who work for companies, nonprofits, and other organizations how to harness the power the Web. It is an important riff on how the Web has made public relations public again, after years of almost exclusive focus on the media.