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The New Investor Relations: Expert Perspectives on the State of the Art Hardcover – October 29, 2003

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Editorial Reviews


"An excellent, up-to-the-minute overview of IR. Both seasoned practitioners and newbies will find much of interest between these covers." -- PR Week, March 15, 2004

"This compendium by various experts adds significantly to the body of knowledge related to contemporary investor relations issues." -- Louis M. Thompson, Jr., President & CEO, National Investor Relations Institute

About the Author

BENJAMIN MARK COLE has been a financial journalist for more than twenty years. He has written for numerous publications and helped launch Investor's Business Daily. For the Los Angeles Business Journal he currently writes the "Wall Street West" column. He is the author of award-winning The Pied Pipers of Wall Street: How Analysis Sell You Down the River.

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Product Details

  • Series: Bloomberg (Book 79)
  • Hardcover: 320 pages
  • Publisher: Bloomberg Press; 1 edition (October 29, 2003)
  • Language: English
  • ISBN-10: 1576601358
  • ISBN-13: 978-1576601358
  • Product Dimensions: 6.4 x 0.9 x 9.6 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,862,487 in Books (See Top 100 in Books)

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By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER on May 19, 2004
Format: Hardcover
After the wave of corporate scandals and new regulations, a book like this needed to be written, particularly a book that covers the field of investor relations and includes advice from the leading professionals. This comes as close as anything you have been offered so far. Alas, its style and timeliness fall short (it offers clichés couched in academic prose and presents year 2000 regulations as new), but it offer abundant information. This is a helpful and useful run-down, particularly Chapter 10, which covers proxy wars. Non-U.S. companies will also find Chapter 13 very relevant. If you need an IR overview, we believe you can satisfactorily start here.
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Format: Hardcover
In the wake of rising class action lawsuits from shareholders and the wave of corporate accounting and fraud scandals in the United States, new regulations have required companies to change their investor relations practices. The primary legal shifts are caused by the Sarbanes-Oxley Act, Regulation Full Disclosure and Regulation M-A. Although it is hard to imagine that there are any public companies that are not familiar with these changes by now, this book draws on lawyers, public relations counsel, investor relations consultants and communications specialists to describe what the minimum requirements are now for "good" investor relations practices. The advice will be most helpful to companies who are going public for the first time or have only been traded outside the United States.
The book opens with "Fundamentals of Investor Relations" by Donald Allen of the Allen Group; "IR for Blue-Chip Companies: The New Look" by Heather Harper, Hollis Rafkin-Sax, and Bryce Goodwin of Edelman Financial Communications; "Litigation IR and the Duties of Corporate Disclosure and Governance" by Theodore J. Sawicki, Esq. and Scott P. Hilsen, Esq. of Alston & Bird LLP; and "The IR-PR Nexus" by David Silver of Silver Public Relations.
I found the next section more helpful because it outlined appropriate practices in the context of selected financing scenarios (stock buybacks, M&A, private placements, and IPOs). For those who haven't done these types of financings before, you can use these articles as helpful checklists.
Part 3 will be the least broadly applicable . . . but can be very helpful to the few who will need it: "IR Tactics in Proxy Wars and Other Crisis Scenarios".
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