- Paperback: 264 pages
- Publisher: Allworth Press; 1 edition (August 1, 2012)
- Language: English
- ISBN-10: 9781581159134
- ISBN-13: 978-1581159134
- ASIN: 1581159137
- Product Dimensions: 6 x 6 x 9 inches
- Shipping Weight: 9.6 ounces (View shipping rates and policies)
- Average Customer Review: 172 customer reviews
- Amazon Best Sellers Rank: #203,498 in Books (See Top 100 in Books)
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New Markets for Artists: How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More 1st Edition
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About the Author
Brainard Carey was born in Manhattan, New York, and grew up in Yonkers. After attending undergraduate art school at SUNY Purchase, he moved to Rhode Island and opened a gallery and began publishing a literary magazine. Carey then moved back to New York City, where he met Delia Bajo, and cofounded Praxis, which was invited to be in the Whitney Biennial in 2002 and to be in a solo show there in 2007, as well as other venues around the world. Carey also has a mentoring/ educational business that helps artists to write grants, exhibit, and advance their careers. He splits his time between New York City and a studio in New Haven, Connecticut, where he has a radio show on Yale radio WYBC called The Art World Demystified.
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There is one story in particular that stood out to me. He tells of a friend that had a printing company and he asked his friend to print a bunch of fliers for him for free. His friend told him that wasn't feasible for him as he couldn't afford to do it. So he wrote his friend off as a jerk. He later found someone that would print something for him for free because that person was clever enough to figure out how they could exploit the author's show or whatever (him and his wife cleaned feet and handed out bandages) for money. This guy was a good guy. Can you hear my eyes rolling? After that gem his book read less like he wanted to help and more like he was condescending to the reader. The majority of the stories are his personal stories rather than case studies of those who have used his methods (were there any methods in this book?) from his workshops. So the whole thing comes across as a vanity book more than anything else.
The advice he gives is kind of sound. It's basically this: Know rich people. Exploit them. See a gallery you want to be in? Contact them. Want something for free? Contact people. Also get to know more rich people. If you don't know rich people stalk them on facebook. Oh and use kickstarter.
I will say this, in case it was lost in the diatribe above, if you are absolutely clueless as to how to even set up a facebook account this book may be helpful to you.
Another big part of the book is about the author promoting himself-boring and annoying to some extent. Confusion about who the author is: an artist or a mentor? The impression I get is that of someone who is not that successful at either one by trying to be both. All the techniques mentioned to do not work for all types of artists.
I do not agree with pursuing flaky people for months, unless they hold the key to major deals. I would recommend you translate the time you invest in pursuing the flaky people into dollars invested, and instead of pursuing these sort of people, you can instead spend your time pursuing more people who are professional and reliable, it may be a better return on your investment.
I did like the examples of how some artists became successful, some of the social media strategy examples, and the Kickstarter story- I would recommend more such stories. Clearly a book for beginners, but a waste of money for artists who are seasoned marketers.