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Karl Erik Sveiby

The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets Hardcover – January 1, 1997

by Karl Erik Sveiby (Author)

12 ratings

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New strategies for business success based on shifting the focus from information to knowledge
-- Fifty percent of the fastest-growing companies in the U.S. can be described as ""knowledge companies"" -- those that employ highly skilled, highly educated people who sell their knowledge rather than products
-- Provides tools for measuring intangible assets such as competent and creative employees, patents, brand names, and company reputation
-- Some archetypal knowledge companies are consultancy firms, advertising agencies, software companies, and architecture firms

Few of today's companies improve performance through knowledge or learning. This is because few managers understand how to make a business of knowledge. They focus on explicit knowledge -- information -- instead of implicit human knowledge. Investing in information technology instead of in people, they only know how to measure performance in money.

This ground-breaking book offers practical advice and rules of thumb for designing a business strategy that focuses on knowledge as an intangible asset. It begins by outlining the differences between information-focused strategies (such as adding chips to a manufacturer's product line) and knowledge-focused strategies (such as seeking returns in long term customer relationships, ideas and learning, and research and development). Measuring the knowledge-based assets of a company explains why, for example, Microsoft is valued at 40 times its worth on paper.

In eight chapters, Sveiby assembles a veritable toolbox of knowledge-based management techniques to enable managers to meet the new business challenges of the coming century.

Print length

275 pages
Language

English
Publisher

Berrett-Koehler Publishers
Publication date

January 1, 1997
Dimensions

6.42 x 0.97 x 9.58 inches
ISBN-10

1576750140
ISBN-13

978-1576750148
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Editorial Reviews

From Library Journal

A summation of nearly 15 years of work and experience by one of the best authors on the subject of managing the intangible, knowledge-based assets of a company. Sveiby's division of these intangible assets into three main categories (employee competence, internal structure, and external structure) is a useful approach. His book is packed with ideas and is clearly written.
Copyright 1999 Reed Business Information, Inc.

Product details

Publisher : Berrett-Koehler Publishers; 1st edition (January 1, 1997)
Language : English
Hardcover : 275 pages
ISBN-10 : 1576750140
ISBN-13 : 978-1576750148
Item Weight : 1.25 pounds
Dimensions : 6.42 x 0.97 x 9.58 inches

Best Sellers Rank: #4,038,468 in Books (See Top 100 in Books)
- #1,191 in Knowledge Capital (Books)
- #31,005 in Business Management (Books)

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Dave Kinnear

Knowledge as Wealth

Reviewed in the United States on April 5, 2000

Verified Purchase

There is a thirst for understanding how to manage the "new" companies that are knowledge based rather than founded on product manufacturing. Here is a book to help with that quest. Sveiby explains that, as an example, the public was willing to pay, in 1995, an average price of $70 for Microsoft when their book value was about $7. In other words, the shareholders saw about $9 of additional value for every $1 of tangible assets on Microsoft's books. There is no entry on Microsoft's balance sheet for that $9, and it represents a major trend in our "post industrial" economy. How do we manage such an illusive asset? Sveiby steps us through (1) understanding the era of knowledge Organizations, (2) managing intangible assets, and (3) measuring intangible assets. There are practical examples of measuring systems, how to organize a company to maintain and transfer knowledge, and keys to developing professional competence. Sveiby defines, for the purpose of this book, knowledge as "a capacity to act." "One's capacity to act is created continuously by a process-of-knowing. In other words, it is contextual. Knowledge cannot be separated from its context. The notion also implies teleological purpose. I believe that the human process-of-knowing is designed by nature to help us survive in an often hostile environment." I learned about the professional's three life cycles - the super star, the statesman, and the normal professional. I learned about the classic problem of organic growth in our knowledge organizations. And I re-learned that "it takes time, experience, and mental effort to turn information into useful knowledge. And since recipients cannot know until afterward whether it was worth spending that time, information that turns out to be worthless is really worth less than nothing." For those trying to understand the new business model, this book is well worth the time and effort. It will help you move your company into the modern age.

10 people found this helpful

Helpful

Charles S. Cunha

This book presents methods to determine intangible assets

Reviewed in the United States on April 28, 1999

My Name is Charles Cunha.
Currently, I am doctoral student in an educational technology program at Pepperdine University, Culver City, CA
I have written a review on this book since it relates to my areas of studies.
Presently many companies are trying to determine their organizational wealth. Most companies try to measure their organizational wealth only based on visible quantitative and qualitative assets. Regardless of what method is used or what organizational effectiveness model is utilized to determine organizational wealth, the fact remains that only visible assets are used. This of course results in many organizations to question their method or approach to determine their organizational wealth. Moreover, the problem is perpetuated when organizations benchmark each other using similar methods of limited as well as restrictive quantitative and qualitative visible assets to determine their organizational wealth. Therefore, organizational management squabbles that the millions spent to determine their organizational wealth was a wasted effort because only visible assets were measured. Hence the questions remains, is there a better method to determine organizational wealth? The New Organizational Wealth written by Karl Erik Sveiby provides realistic tools and methods for organizations to determine and manage a knowledge organization. Moreover, this book presents an overview for organizations to measure their worth using intangible assets. This book clearly explains that by using intangible assets to determine organizational wealth based on employee's talents and strengths, customer support and partnership, as well as supplier's reliability and integrity make intangible assets the most value to the company. Overall, this book has several case studies that show when an organization measures intangible assets result is long-term success.

3 people found this helpful

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A Knowledge Management Classic

Reviewed in the United States on December 16, 2004

This was probably the first book on knowledge management that really paid any attention to the bottom line, or what km can do for it. While the concepts might be abstract without a brief primer on organization development the overall message is not beyond the reach of the average reader. I will say that it may be time for an update as the author was seemingly taken with "boom" economics and used said examples to emphasise his points. What is clear is that while his examples are powerful in the context of the time frame in which they were written they can still be applied to the economic environment now faced by many organizations. Overall I would recommend this book to someone looking to familiarize themselves with some of the underpinnings of KM or in the earliest stages of the development of a km practice.

One person found this helpful

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Insightful!

Reviewed in the United States on May 31, 2001

Business is business, they say, but the knowledge management business is something else entirely. Author Karl Erik Sveiby earned his doctorate with a thesis that draws an interesting distinction between information and knowledge. This book owes a great deal to the research in that thesis, although some of the subtleties were probably lost in the translation after it was presented at Stockholm University. Dr. Sveiby offers managers a plausible structure for stratifying their employees. He provides a solid rationale to justify rationing resources and information. We [...] recommend this book to knowledge managers. Professionals who feel they are not receiving adequate support, information, or compensation from managers also will find succor in these theories.

One person found this helpful

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Douglas Collins

Putting the knowledge economy on a sound business foundation

Reviewed in the United States on November 13, 2000

To this day, Sveiby's "New Organizational Wealth" stands apart in that the book remains one of the few to make a serious attempt to place the benefits of the somewhat nebulous concept of the knowledge economy on a sound economic and business foundation. (Paul Strassman takes a similar approach, but more towards the macroeconomic level, in his articles in Knowledge Management magazine.)
Readers of the "New Organizational Wealth" will likely want to visit Sveiby's web site to get access to some of the tools he has since developed to help implement systems to measure and improve upon a company's intangible assets.

3 people found this helpful

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