- Paperback: 213 pages
- Publisher: Kaplan Business; Original edition (June 1, 2004)
- Language: English
- ISBN-10: 079318567X
- ISBN-13: 978-0793185672
- Product Dimensions: 9 x 0.5 x 6 inches
- Shipping Weight: 11.2 ounces
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #1,768,990 in Books (See Top 100 in Books)
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The New Restaurant Entrepreneur: An Inside Look at Restaurant Deal-Making and Other Tales from the Culinary Trenches Original Edition
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A successful new restaurant represents a conjunction of talent and business sense that absorbs both capital and aesthetic energy. Sweeney began his professional career working in the kitchen of San Francisco's venerable Jeremiah Tower. After rising to head chef at another restaurant, Sweeney went bust managing his own operation. So he decided to get an MBA to help prevent future restaurateurs' errors. Sweeney focuses on the "deal" that creates a restaurant: a vision, a partnership, and a financial plan. He believes that if these are successfully addressed, the restaurant has maximized its chances for success. He advocates analyzing demand and doing careful marketing to be sure the menu attracts the right audience. He exhorts restaurateurs to pay careful attention to location and to plan cash flow carefully. Sweeney covers the business side of restaurants objectively and in such careful detail that anyone contemplating opening an eatery can use the author's organizational insights to minimize risk and to maximize chances for success. Mark Knoblauch
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"Sweeney offers expert advice...this is an excellent guide for both novice and veteran restaurateurs." -- Nation's Restaurant News
"This book should be required reading. ... it's a useful primer and handy reference." -- My Table magazine
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This book is a good, easy read. It is a must read for anyone considering a restaurant. The section entitled "location, location, location" contains wisdom that will help anyone negotiating for leased space.
The book does not focus on how to create a kitchen, or how to arrange a dining room. Instead, it suggests how to get a deal done, and how to make profit.