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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by [David Meerman Scott]

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David Meerman Scott

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Kindle Edition

by David Meerman Scott (Author) Format: Kindle Edition

56 ratings

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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you.

Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Print length

465 pages
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On Kindle Scribe
Language

English
Publisher

Wiley
Publication date

June 19, 2013
File size

4744 KB
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About the Author

David Meerman Scott is the author of eight books including Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, and Newsjacking. His books open people's eyes to the new realities of marketing and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time. --This text refers to the audioCD edition.

Product details

ASIN ‏ : ‎ B00DDQTKHM
Publisher ‏ : ‎ Wiley; 4th edition (June 19, 2013)
Publication date ‏ : ‎ June 19, 2013
Language ‏ : ‎ English
File size ‏ : ‎ 4744 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 465 pages

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56 ratings

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David Meerman Scott

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Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.

David’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).

Check out my blog at www.WebInkNow.com

Important note about my Amazon reviews: You may notice all my Amazon reviews are five or four stars. I read (and write) a lot. I'm too busy to read a book I don't like -- there's just so many great books waiting! If a book doesn't capture my interest within a few chapters, I put it down and don't finish. I won't review a book I don't finish, so all my reviews are of books I've enjoyed and get a lot of stars!

Customer reviews

5 star		62%
4 star		19%
3 star		12%
2 star		4%
1 star		3%

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Top reviews from the United States

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Andrew Davis

Digital Marketing & PR Fundamentals Updated For Today

Reviewed in the United States 🇺🇸 on August 9, 2013

Verified Purchase

The media could not be loaded.

Over the past four years, I've found myself referencing The New Rules of Marketing & PR more often than I ever imagined. It's one of the few print books I keep in my office and on the shelf. I also often recommend the book to executives looking to get a clear and compelling understanding of the digital universe and how they can put it to work for their organization. Marketing and PR professionals will find the book refreshingly insightful. The book's focus on strategies and tactics that work keep it hype-free and simple - which I like.

The Fourth Edition has completely new and updated case studies, and a wonderfully compelling new section on Newsjacking (which I'm eager to embrace after reading the book.) There are interesting new insights into app development (including a chapter on Uber.) I particularly enjoyed David's Instagram section and the new (and compelling) ideas to leverage Google Plus and Google Hangouts for my business.

In short, there aren't many books I recommend you own a paperback copy of (as opposed to an electronic edition) but this is one of them. You'll find yourself referencing it for the next two years (or at least until David Meerman Scott releases the 5th edition.)

43 people found this helpful

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Ed Marsh

Global implications for practitioners of inbound marketing

Reviewed in the United States 🇺🇸 on August 29, 2013

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Finally! International digital marketing comes out of the shadows.

There's no dearth of books on "new marketing", PR, Social Media, etc. But they're nearly all myopic in their perspective - speaking just to American companies about how to use content marketing methodologies of various flavors to support their domestic US leadgen efforts.

David Meerman Scott brings his global business background to this book - and that perspective sets his work apart. Rather than naturally assume that companies will and should only sell domestically, instead his default position is that these tools now support the natural opportunity that exists for every company. The opportunity is to sell into whatever markets they can do so profitably - and intelligent application of inbound marketing enables companies to expand into more markets profitably.

It's a valuable perspective that American companies would do well to consider amidst increasingly global markets.

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Jayendren Subramoney

Great Book! Some info around Automation would have been Nice though

Reviewed in the United States 🇺🇸 on August 6, 2015

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This is an excellent book. It does a great job of covering all the channels that you should be covering when thinking about digital media. Over and above that, it really places emphasis on the determining and defining your core audiences and producing relevant content for them. This results in a groomed, growing audience that is compelled to engage with your business, charity, event, etc.

However, one thing is missing; The increase in channels have resulted in an increase in effort and work. Not enough strategies are given around automating responses across multiple channels. I would really like to have heard more about other tools like Hootsuite and such.

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John Melius

PR skills for cirrent marketing

Reviewed in the United States 🇺🇸 on June 18, 2014

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I chose this rating because of the huge amount of useful information that will facilitate directly in bringing my successful innovations into public awareness. He offers an array of methods to publish information to the web with no cost or relatively inexpensive cost to the world at large with an eye on presenting that information in a context for individuals who are trying to make a purchasing decision. He reminds you that you are trying to communicate with your customers who talk about and have problems in certain areas. He stresses that you must speak the same language, understand those problems, and offer your solutions. If your problem is reaching potential customers and making them aware of the solutions that you offer to their problems, then this book is absolutely one of the best solutions for you.

Helpful

Songman

Big picture with details

Reviewed in the United States 🇺🇸 on February 11, 2014

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A fun to read, very insightful.
A book I will probably come back to repeatedly to remind myself what I have missed in mapping out my plans...

Just one part that seems to be a bit of a hassle is the fact that it is sometimes not easy pin point to the right location when I search for specific topics; it seems to be due to the fact that the source of the e-book is from "blogs" originally intended to be read independently. The result - sometimes the same topic appearing a number of times repeatedly.

But overall, great content! A must read!

Helpful

Steve Johnson

Rules of agile marketing !

Reviewed in the United States 🇺🇸 on July 24, 2013

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I admit it. I'm a David Meerman Scott fan. I've read all of his books and every edition of The New Rules of Marketing & PR. This new edition brings new stories, new social media methods, and new approaches for real-time marketing in any organization.

I've used many of David's techniques in my own business--using my blog to expand my thought-leadership presence, using Twitter to bring more people to my blog posts. And my own book (coming soon) started one blog post at a time, using the "new rules" to get customer feedback and real-life stories to hone the content.

I think of The New Rules of Marketing and PR as "agile marketing." We all want to be more nimble and more in-touch with our markets. David shows you how!

One person found this helpful

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John Stephenson

A Must read for anyone involved in marketing

Reviewed in the United States 🇺🇸 on June 4, 2014

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For someone like myself who learnt the trade in the 70s and 80s this book is a real eye opener and a superb guide to social media. The world has changed and you better change with it or retire. If I have any criticism it is that the author does not sufficiently address a key dilemma: social media should be ideal for small companies needing to increase their customer base but who has the time to do the job properly, while they have to deal with your customer service, suppliers, deliveries, accounts receivable, personell, government regulations etc,etc? Watch less television is hardly the answer for a small business owner already working 24/7.

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Tim Karney

Essential reading for every marketer

Reviewed in the United States 🇺🇸 on August 4, 2014

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This book put the brave new world of online and content marketing into a clear and powerful context. I'm already putting what I've learned to use in launching podcasts and a website.

In the book he encourages marketers to think like a publisher. That is exciting to me since I was a magazine publisher for two decades. This book has taught me to use the insights learned from my traditional media background to fuel my new media efforts.

Many thanks.

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Top reviews from other countries

Andrey

Five Stars

Reviewed in the United Kingdom 🇬🇧 on April 24, 2015

Verified Purchase

Super

Tabitha

Worth reading

Reviewed in the United Kingdom 🇬🇧 on January 12, 2014

Verified Purchase

As a marketing manager currently studying for the CIM Digital Marketing Diploma, I bought this book because it's on the course recommended reading list.

Written in easy to read language I found this book provided practical advice and ideas to optimise digital marketing planning.

One person found this helpful

Gwill

Interesting

Reviewed in the United Kingdom 🇬🇧 on February 11, 2015

Verified Purchase

Very good read. Some very interesting points.

Kenneth J. Morris

My, how the World Wide Web is changing things!

Reviewed in the United Kingdom 🇬🇧 on September 2, 2013

Verified Purchase

As a former Consultant on matters of Industrial Marketing (some 20-odd years ago) I felt that I should examine some of the new communication methods being adopted world-wide. Scott's text is a useful primer but I feel that Social Media is developing so fast that only pure electronic source material (as opposed to eBook versions of printed work) can keep up to date.

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Kindle Edition

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David Meerman Scott

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