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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Paperback – October 5, 2015
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“If there is only one book out there that the marketing departments have on the must-read list, this is it…….for those wading into social media space, give this a read and pass it along to your in-house head of comms for maximum benefit” (Entrepreneur Middle East, January 2016)
“an essential reference book that offers value to all working in this field…..for seasoned professionals it offers an excellent benchmark for a range of marketing channels” (B2B Marketing, February 2016)
From the Back Cover
Grow your business with the fifth edition of this modern business classic!
The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth Edition, David Meerman Scott offers fresh examples of success from organizations around the world; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs.
"When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing
"David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business."
"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
Publishers Weekly (starred review)
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The Fourth Edition has completely new and updated case studies, and a wonderfully compelling new section on Newsjacking (which I'm eager to embrace after reading the book.) There are interesting new insights into app development (including a chapter on Uber.) I particularly enjoyed David's Instagram section and the new (and compelling) ideas to leverage Google Plus and Google Hangouts for my business.
In short, there aren't many books I recommend you own a paperback copy of (as opposed to an electronic edition) but this is one of them. You'll find yourself referencing it for the next two years (or at least until David Meerman Scott releases the 5th edition.)
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The New Rules of Marketing and PR by David Meerman Scott, cites official USAF websites as the right way to do the new direct publishing.Read more