The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly: Scott, David Meerman: 9781119070481: Amazon.com: Books

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly 5th Edition

by David Meerman Scott (Author)

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There is a newer edition of this item:

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
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The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

Dozens of compelling case studies with revisions
Real-world examples of content marketing and inbound marketing strategies and tactics
A fresh introduction
A new chapter on sales and service
Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

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Editorial Reviews

Review

“If there is only one book out there that the marketing departments have on the must-read list, this is it…….for those wading into social media space, give this a read and pass it along to your in-house head of comms for maximum benefit” (Entrepreneur Middle East, January 2016)

“an essential reference book that offers value to all working in this field…..for seasoned professionals it offers an excellent benchmark for a range of marketing channels” (B2B Marketing, February 2016)

From the Back Cover

Grow your business with the fifth edition of this modern business classic!

The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth Edition, David Meerman Scott offers fresh examples of success from organizations around the world; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs.

"When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
—Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing

"David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business."
—Tony Robbins

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
—Publishers Weekly (starred review)

Product details

Publisher ‏ : ‎ Wiley; 5th edition (October 5, 2015)
Language ‏ : ‎ English
Paperback ‏ : ‎ 480 pages
ISBN-10 ‏ : ‎ 1119070481
ISBN-13 ‏ : ‎ 978-1119070481
Item Weight ‏ : ‎ 1.29 pounds
Dimensions ‏ : ‎ 5.9 x 1.3 x 8.9 inches

Best Sellers Rank: #789,040 in Books (See Top 100 in Books)
- #273 in Public Relations (Books)
- #871 in Web Marketing (Books)
- #1,585 in E-commerce Professional (Books)

Customer Reviews:
179 ratings

About the author

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David Meerman Scott

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Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.

David’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).

Check out my blog at www.WebInkNow.com

Important note about my Amazon reviews: You may notice all my Amazon reviews are five or four stars. I read (and write) a lot. I'm too busy to read a book I don't like -- there's just so many great books waiting! If a book doesn't capture my interest within a few chapters, I put it down and don't finish. I won't review a book I don't finish, so all my reviews are of books I've enjoyed and get a lot of stars!

Customer reviews

5 star		71%
4 star		13%
3 star		11%
2 star		1%
1 star		3%

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Top reviews from the United States

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Amazon Customer

Game Changer for Marketing.

Reviewed in the United States 🇺🇸 on January 30, 2021

Verified Purchase

I really only thought about writing a review because of what I read within this book. This book has completely shifted the way in which I look at the internet and e-commerce. It highly recommends blogging as a means of creating space. On top of that- there is a chapter that is solely focused on the steps to make a blog. I think if you are looking into becoming a social media influencer or if you are moving toward brand management, then this book is an incredible choice!

Bennett Greenberg

Excellent introduction to the role of social media for marketing ...

Reviewed in the United States 🇺🇸 on March 15, 2016

Verified Purchase

Excellent introduction to the role of social media for marketing and PR. First part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media. The second part discusses the different tool of social media and how they could be used to support marketing and PR. I though his approach to using social media was particularly relevant to nonprofits - defining niche and mission, providing information and targeted content, thinking about virtual audience, and dialog with members and related organizations. This discussion provide a wider perspective on the structure and content of a website.

Alison Cotter, College Application Essay Coach

A Great Reference for "Old School" Marketing Managers

Reviewed in the United States 🇺🇸 on April 13, 2016

Verified Purchase

This is a highly useful book for "old-school" marketing managers looking to update their personal skills or to train and supervise their "new-school" staff. As a small biz owner, I am finding this book to be an invaluable resources. Bottom line, content is key. Large companies have dedicated writing teams to monitor and constantly update websites, blogs, posts, and tweets. For small businesses, that task falls to the owner, the intern, or through the cracks. Not only has this book helped me expand my Essay Coaching services, it also inspired me to launch a new service helping other small biz owners get their communications back on track. Thanks for the great idea, David Scott!

6 people found this helpful

Highly recommendable for anyone who needs to communicate with the market.

Reviewed in the United States 🇺🇸 on January 13, 2016

Verified Purchase

The web and especially the social media platforms have made the playing field for marketing communication much more even. It is no longer only the budget that is the deciding factor for how much reach you can create with your content. However, it takes a certain level of insight to really take advantage of the new playing fields and this insight is what David Meermans Scott is giving us through his 5th edition of his ground breaking book "The New Rules of Marketing and PR". The book gives the reader a good overview over the principles behind effective communication on the web and an easy-to-read walk through all the various channels available.

4 people found this helpful

Useful jumpstart guide

Reviewed in the United States 🇺🇸 on May 17, 2017

Verified Purchase

I enjoyed reading this book as I was looking for information about social media and public relations. Even though I do not believe pr and marketing must be treated as one single subject, I think the author does a nice job offering ideas and insights regarding the use of social media. I specifically loved how it explains and contrasts old rules and new rules. It was a nice way to begin my research.

Kindle Customer

Engaging writing

Reviewed in the United States 🇺🇸 on March 19, 2017

Verified Purchase

I knew little about PR and Marketing when I started reading this book. David Meerman Scott broke it down explaining the new vs. the old ways of PR and Marketing. I enjoyed the different examples he gave for companies, individuals and even religious organizations that have successfully employed the new rules of PR and Marketing. I plan to use the learnings from this book.

One person found this helpful

Must Have Resource

Reviewed in the United States 🇺🇸 on February 21, 2017

Verified Purchase

This book is an excellent resource any marketing or PR professional should add to their library. It's close to a couple inches thick, so you're definitely going to get some useful information from it. If not, you can always use it to throw at your boss (or obnoxious coworker) the next time the need arises--okay, probably not a good idea, but I thought I'd add a touch of humor to your day. Enjoy the book!

3 people found this helpful

SUCH a great resource. There are endless examples of how these ...

Reviewed in the United States 🇺🇸 on March 22, 2016

Verified Purchase

SUCH a great resource. There are endless examples of how these new rules of marketing and PR could help drive your business. I wasn't able to put this book down because of the extensive wealth of knowledge. I don't have a background in this area and this book has been such a great tool jumpstart my own business. It's dynamic as it adapts to how technology influences our daily lives.

One person found this helpful

Top reviews from other countries

MorganT

Useful, practical

Reviewed in the United Kingdom 🇬🇧 on October 11, 2016

Verified Purchase

I am writing from Italy and here things run differently: less companies, smaller, slower... BUT this book was inspiring to me. It helped me clarifying some processes that I "had perceived" but not fully got, and it gave me a lot of ideas to boost few situations in which I am currently struggling.
I asked my brother (he's an engineer but works in marketing and events in Uk after a course) a suggestion for a good book, practical and still not translated in Italian. Definitely a very god suggestion!

I. Tracy

Excellent guide for real life digital marketing

Reviewed in the United Kingdom 🇬🇧 on November 13, 2016

Verified Purchase

David Meerman Scott doesn't write like a tutor or teacher, and even though this is an excellent textbook on the rules of digital marketing today, it doesn't read like a textbook at all. Full of exciting, innovative and sometimes funny examples from real life, this is one of the best business books I've ever read.

It's a long read but I devoured the book in a few days. Thoroughly recommended to marketing practitioners in any field, or anyone in business who just wants to communicate better with the digital world. Totally recommended.

One person found this helpful

Harry Smalls

Five Stars

Reviewed in the United Kingdom 🇬🇧 on November 23, 2016

Verified Purchase

Very good book, I enjoyed reading it and learnt a few new things while doing so

mags

Five Stars

Reviewed in the United Kingdom 🇬🇧 on June 7, 2016

Verified Purchase

Bought as a gift

Zoe

A superb guide to marketing - a must read

Reviewed in the United Kingdom 🇬🇧 on April 13, 2016

Verified Purchase

Excellent - easy to read and understand. A must for novices and seasoned professionals alike!

One person found this helpful

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