The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly 2nd Edition
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The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This new second edition paperback keeps you up-to-date on the latest trends.
- New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
- Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
- Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
- David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Social Media Marketing Top Seven
Amazon-exclusive content from author David Meerman Scott
1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large. 2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product. 3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market. 4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail. 5. Participate. Create groups and participate in online discussions. Become an online leader and organizer. 6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG. 7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!
Build brand awareness without overspending on advertising and sales.
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Now, I've seen complaints about this book being "dumbed down" because it is written like a blog. I think that's ridiculous. People reading this book need to see it written like a blog because that is how to put these ideas into practice. Further, I kept stopping because I had to run to my computer and implement ideas it gave me (whether directly or indirectly). The blog format was perfect for letting me put it down and come back to it.
David Meerman Scott is right. Nobody wants ads shouted at them on the internet. We go there to hunt and find entertainment and ideas and to share them at our own speed. I don't want to be interrupted by ads. It delays me from getting to the content I really want. This book tells you exactly how to create the content your buyer wants, instead of just delaying them from it.
This is a great read and it's already going in to practice in my business. I've already ordered his book about Marketing Lessons from the Grateful Dead.
However, many business leaders are still tied to antiquated methods for reaching customers, prospects, and work associates. This book helps us abandon obsolete marketing and public relations practices, and take advantage of the preferred contemporary strategies for getting our messages across.
Curious about Facebook, Podcasting, Squidoo, and similar means of communicating? You'll get the answers here.
When I became an entrepreneur in 1997, I couldn't have imagined the emergence of so many fresh, innovative ways to market my services. Wouldn't a standard press release attract enough clients and prospects for me? No--and I read this book to discover viable alternatives.
Watch this video for more detail. Then buy it and follow the suggestions--before your competition does.
The Complete Communicator: Change Your Communication-change Your Life!
David Meerman Scott is extremely knowledgeable on the subject but he injects just enough of his own opinion and experience. For most the book he refers to real life examples of business owners and marketing/PR execs who have successfully used the tools he discusses for promotion.
For me, this book was great because unlike many other books on the subject, it was a how to guide, not just a general overview. He talks each tool in a simple way that beginners will understand, but he offers enough real world examples and tips to make it a good reference guide for experienced pros. This is one book I will be keeping on my shelf after school is over. I highly recommend it to both experienced pros and beginners in the Marketing and PR field, as well as small business owners and professionals interested in promoting themselves online.
This book highlights the concept of educating your public in order to increase sales, and although it may be in the long term it creates a reputation for your brand. This includes all forms of social media, going beyond the traditional concepts presented on Twitter and Facebook, but the conversation that can take place on Podcasts and YouTube videos. It utilizes all of the modern gadgets that are totally possible in today's market and looks into the technologies that we are going to need to pay attention to in the future.
This book also discusses the conversation that can take place on blogs and practices it in turn because it is the second edition that has been revised based on his feedback. He practices the advice with his public that he gives us all and is the interactive eye we need in tomorrow's business world. A great buy, but know that it can get dry. Don't be scared to do some skimming.
Top international reviews
So, that's how I came to read this book -- eager and anxious to get back up to speed. I ended up both disappointed and elated. I was disappointed that there were only two or three sections that I found truly helpful and worth the read. One example is the section in which he writes about creating a buyer profile.
Although I was disappointed that I didn't feel like I was really learning much from reading it (which made it difficult to motivate myself to sit and read) on the flipside I was elated to find that my path over the years through various media related jobs has in fact kept my skills up-to-date and applicable should I find myself landing a gig where the words Public Relations and/or Marketing grace my job title again.
It is a must read if you really want to understand how to promote your business and/or brand.