- Paperback: 289 pages
- Publisher: John Wiley; 2nd edition (January 12, 2010)
- Language: English
- ISBN-10: 0470547812
- ISBN-13: 978-0470547816
- Product Dimensions: 6 x 0.9 x 8.9 inches
- Shipping Weight: 11.4 ounces (View shipping rates and policies)
- Average Customer Review: 125 customer reviews
- Amazon Best Sellers Rank: #1,107,141 in Books (See Top 100 in Books)
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly 2nd Edition
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A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This new second edition paperback keeps you up-to-date on the latest trends.
- New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
- Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
- Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
- David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
Social Media Marketing Top Seven
Amazon-exclusive content from author David Meerman Scott
1. Target a specific audience. Create a page that reaches an audience that is important to your organization. It is usually better to reach a small niche market than try to go large. 2. Be a thought leader. Provide valuable and interesting information that people want to check out. It is better to show your expertise in a market or at solving a buyer’s problems than to blather on about your product. 3. Create lots of links. Link to your own sites and blog, and those of others in your industry and network. Everybody loves links—it makes the Web what it is. You should certainly link to your own stuff from a social networking site (like your blog), but also link to other people’s sites and content in your own market. 4. Encourage people to contact you. Make it easy for people to reach you online, and be sure to follow up personally on your fan mail. 5. Participate. Create groups and participate in online discussions. Become an online leader and organizer. 6. Make it easy to find you. Tag your page and add your page into the subject directories. Encourage others to bookmark your page with del.icio.us and DIGG. 7. Experiment. These sites are great because you can try new things. If it isn’t working, tweak it. Or abandon the effort and try something new. There is no such thing as an expert in social networking—we’re all learning as we go!
"I've relied on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David's book is a bold, crystal clear, and practical guide toward a new (and better) future for the profession." -Stephen Quigley, Boston University "David Meerman Scott not only offers good descriptions of digital tools available for public relations professionals but also explains strategy, especially the importance of thinking about PR from publics' perspectives, and provides lots of helpful examples. My students loved this book." -Karen Miller Russell, Associate Professor, Grady College of Journalism and Mass Communication, University of Georgia.
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However, many business leaders are still tied to antiquated methods for reaching customers, prospects, and work associates. This book helps us abandon obsolete marketing and public relations practices, and take advantage of the preferred contemporary strategies for getting our messages across.
Curious about Facebook, Podcasting, Squidoo, and similar means of communicating? You'll get the answers here.
When I became an entrepreneur in 1997, I couldn't have imagined the emergence of so many fresh, innovative ways to market my services. Wouldn't a standard press release attract enough clients and prospects for me? No--and I read this book to discover viable alternatives.
Watch this video for more detail. Then buy it and follow the suggestions--before your competition does.
The Complete Communicator: Change Your Communication-change Your Life!
It is not, and does not pretend to be, an encyclopedic How-to book. It explains new developments in marketing using those social media originally developed for other-than-marketing reasons, to those of us who are technologically ignorant on the subjects covered, no great shame in this rapidly developing world, especially to those of us with huge working memories that have become overloaded with previously stored Stuff.
The value of books like these became apparent to me, a Software Engineer in a Previous Life, when I realized that our friend's six-year-old son was much more knowledgeable --- and importantly --- more facile in the use of current media than I was ... or could hope to be.
Clearly written ; useful as an introductory reference ; packed full of Real-World examples that bring theory down to earth ; and really appreciated by those of us struggling to understand the benefits and the differences between and among the ways of communicating effectively in this Brave New World Market. Thanks !
Amazon's easy-to-scan-and-purchase method of acquiring written material (like books) adds to the convenience of buying on-line, and is a blessing to those of us who live in some of the more intellectually remote corners of the universe. Thanks, therefore, also to Amazon.
As the title suggests, the book starts by explaining the new rules of marketing and PR by contrasting with the old way of doing things. This is key to understand. Since the technology businesses employ to communicate and market to the masses has changed, so has the rules and norms governing marketing and public relations. The biggest lesson conveyed here is that you have to embrace both the new technology and new new methods for using them to be successful in business these days. Scott does a great job explaining the new rules and how they apply to each medium.
Another unique aspect of this book is how much emphasis the author placed on content. Most books about social media and branding offer mere suggestions on how to use the tools and sprinkle success stories throughout the text to support their theories. New Rules digs deeper and asserts that your social media sites are nothing if not rich in content. Section III, Action Plan for Harnessing the Power of the New Rules, contains chapters 10 You Are What you Publish, 11 Online Thought Leadership to Brand Your Organization as a Trusted Resource, 12 How to Write for Buyers and 13 How Web Content Influences the Buying Process, deal specifically with creating great content.
This book is a must-have for all entrepreneurs and professionals looking to leverage social media. It's the type of book that you read once from cover-to-cover, dog ear pages and refer to consistently. I highly recommend making this a part of your business library.