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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Kindle Edition
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From the Author
If you’re still following the traditional PR methods, I'm sure you're finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:
• Non-targeted, broadcast pitches are spam.
• News releases sent to reporters in subject areas they don't cover are spam.
• Reporters who don't know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media.
• When was the last news release you sent? Make sure your organization is busy.
• Journalists want a great online media room.
• Include video and photos in your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don't tell journalists what your product does. Tell them how you solve customer problems.
• Follow journalists on Twitter to learn what interests them.
• Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
• Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you'll be pitching to.
Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs.
--This text refers to an out of print or unavailable edition of this title.
From the Inside Flap
A NEW EDITION OF THE MODERN MARKETING CLASSIC!
This new seventh edition of The New Rules of Marketing & PR has been completely revised and updated for the 2020s. It features a new chapter detailing how to use AI and machine learning in your marketing to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too!
Still the definitive guide on the future of marketing, the seventh edition of The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
"When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing
"David is informative, entertaining, and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business."
"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
Publishers Weekly (starred review)
"The New Rules of Marketing & PR presents a vision of how marketing is done today and in the future. Shunning the old and ineffective methods of the past, David Meerman Scott shows us how the new world of social media and real-time marketing are changing the business landscapeand most importantlyhow your company can leverage these insights to bring them to the forefront of your market."
Dr. David S. Ricketts, Innovation Fellow, Technology and Entrepreneurship Center at Harvard (TECH) --This text refers to an alternate kindle_edition edition.
- ASIN : B087X4RG5B
- Publisher : Wiley; 7th edition (April 28, 2020)
- Publication date : April 28, 2020
- Language : English
- File size : 3476 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 423 pages
- Lending : Enabled
- Best Sellers Rank: #267,826 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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David Meerman Scott intentionally wrote this book in such a way that you can skip around. As long as you read the introductory chapters, you can jump ahead to chapter on blogging, come back later to read the chapter on mobile marketing, etc. It's also written very well - you can skim through a chapter and easily understand the content and big ideas before you actually read that chapter. This makes is a very easy read. I find that most authors write with themselves in mind, but Scott wrote with his readers in mind, which is very refreshing.
Also, this book explains pretty well the concepts in easy-to-understand ways. This book is NOT written with technical people in mind, so if you've spent the last decade of your life plugged into an iPod while surfing social media sites, this book will bore you. The intended audience is executives, small business owners, and marketing/PR/sales people, and it does a great job of catering to them.
The not-so-good stuff:
I disagreed with some of his assertions regarding the criticality of these "New Rules." His book seems to teach that you can be wildly successful just be having a great online presence. I believe that success is largely about relationships, and relationships are about people - not Twitter followers, YouTube subscribers, blog commenters. etc. As such, I think his views are a bit short-sighted.
I also disagreed with how easy he makes it all seem. This is his primary line of work so I can understand how it all comes naturally to him, but I think people who try to roll out marketing and PR plans based on his "new rules" will find it takes a great deal more times and effort than Scott seems to indicate. I'm not saying that people shouldn't follow his advice - just that they should be prepared to invest quite a bit of time and energy.
Top reviews from other countries
I really liked the stories used as examples of a particular point helps me to remember some. ( I also made some notes)
When I consider how much my subscription was for on-line courses, which are a bit out of date they never explained new approaches. This offers up to date information at a fraction of the price.
Thanks for the advice.
Actually, I am writing this review due to the tips that I found in it.
For me, It's not a brilliant book but if you never have used Twitter, Facebook or even you don't know what it means "marketing", you should read it.