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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by [David Meerman Scott]

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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Kindle Edition

4.5 out of 5 stars 269 ratings

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Editorial Reviews

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From the Author
Author David Meerman Scott
Forget What You Know About PR: The New Rules of Media Relations
If you’re still following the traditional PR methods, I'm sure you're finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:


• Non-targeted, broadcast pitches are spam.
• News releases sent to reporters in subject areas they don't cover are spam.
• Reporters who don't know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media.
• When was the last news release you sent? Make sure your organization is busy.
• Journalists want a great online media room.
• Include video and photos in your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don't tell journalists what your product does. Tell them how you solve customer problems.
• Follow journalists on Twitter to learn what interests them.
• Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
• Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you'll be pitching to.
Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs.


--This text refers to an out of print or unavailable edition of this title.

From the Inside Flap

A NEW EDITION OF THE MODERN MARKETING CLASSIC!

This new seventh edition of The New Rules of Marketing & PR has been completely revised and updated for the 2020s. It features a new chapter detailing how to use AI and machine learning in your marketing to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too!

Still the definitive guide on the future of marketing, the seventh edition of The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

"When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
—Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing

"David is informative, entertaining, and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business."
—Tony Robbins

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
—Publishers Weekly (starred review)

"The New Rules of Marketing & PR presents a vision of how marketing is done today and in the future. Shunning the old and ineffective methods of the past, David Meerman Scott shows us how the new world of social media and real-time marketing are changing the business landscape—and most importantly—how your company can leverage these insights to bring them to the forefront of your market."
—Dr. David S. Ricketts, Innovation Fellow, Technology and Entrepreneurship Center at Harvard (TECH) --This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B087X4RG5B
  • Publisher ‏ : ‎ Wiley; 7th edition (April 28, 2020)
  • Publication date ‏ : ‎ April 28, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3476 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 423 pages
  • Lending ‏ : ‎ Enabled
  • Customer Reviews:
    4.5 out of 5 stars 269 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
269 global ratings
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Reviewed in the United States on May 31, 2020
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Reviewed in the United States on July 10, 2013
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Reviewed in the United States on March 22, 2012
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Reviewed in the United States on June 20, 2021
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Top reviews from other countries

iveshead1
5.0 out of 5 stars £7 well spent on learning marketing & social media
Reviewed in the United Kingdom on June 18, 2012
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Peter Duffy
5.0 out of 5 stars The modern marketing tool
Reviewed in the United Kingdom on February 3, 2021
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Alejandro Illana
3.0 out of 5 stars For people who is marketer and learning English at the same time
Reviewed in the United Kingdom on November 20, 2013
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Tomxico
4.0 out of 5 stars Usefull to keep your ideas in order
Reviewed in the United Kingdom on March 10, 2015
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Amazon Customer
5.0 out of 5 stars Nice reading!
Reviewed in the United Kingdom on February 23, 2021
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