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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Paperback – May 5, 2020

4.6 out of 5 stars 389 ratings

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Editorial Reviews

From the Inside Flap

A NEW EDITION OF THE MODERN MARKETING CLASSIC!

This new seventh edition of The New Rules of Marketing & PR has been completely revised and updated for the 2020s. It features a new chapter detailing how to use AI and machine learning in your marketing to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too!

Still the definitive guide on the future of marketing, the seventh edition of The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

"When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
—Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing

"David is informative, entertaining, and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business."
—Tony Robbins

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
—Publishers Weekly (starred review)

"The New Rules of Marketing & PR presents a vision of how marketing is done today and in the future. Shunning the old and ineffective methods of the past, David Meerman Scott shows us how the new world of social media and real-time marketing are changing the business landscape—and most importantly—how your company can leverage these insights to bring them to the forefront of your market."
—Dr. David S. Ricketts, Innovation Fellow, Technology and Entrepreneurship Center at Harvard (TECH)

From the Back Cover

A NEW EDITION OF THE MODERN MARKETING CLASSIC!

This new seventh edition of The New Rules of Marketing & PR has been completely revised and updated for the 2020s. It features a new chapter detailing how to use AI and machine learning in your marketing to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too!

Still the definitive guide on the future of marketing, the seventh edition of The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

"When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."
—Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing

"David is informative, entertaining, and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business."
—Tony Robbins

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
—Publishers Weekly (starred review)

"The New Rules of Marketing & PR presents a vision of how marketing is done today and in the future. Shunning the old and ineffective methods of the past, David Meerman Scott shows us how the new world of social media and real-time marketing are changing the business landscape—and most importantly—how your company can leverage these insights to bring them to the forefront of your market."
—Dr. David S. Ricketts, Innovation Fellow, Technology and Entrepreneurship Center at Harvard (TECH)

Product details

  • Publisher ‏ : ‎ Wiley; 7th edition (May 5, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 448 pages
  • ISBN-10 ‏ : ‎ 1119651549
  • ISBN-13 ‏ : ‎ 978-1119651543
  • Item Weight ‏ : ‎ 1.2 pounds
  • Dimensions ‏ : ‎ 5.82 x 1.25 x 8.97 inches
  • Customer Reviews:
    4.6 out of 5 stars 389 ratings

About the author

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Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.

David’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).

Check out my blog at www.WebInkNow.com

Important note about my Amazon reviews: You may notice all my Amazon reviews are five or four stars. I read (and write) a lot. I'm too busy to read a book I don't like -- there's just so many great books waiting! If a book doesn't capture my interest within a few chapters, I put it down and don't finish. I won't review a book I don't finish, so all my reviews are of books I've enjoyed and get a lot of stars!

Customer reviews

4.6 out of 5 stars
4.6 out of 5
389 global ratings

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