If you're in PR or Marketing - as I am, and have been for decades - here's the best book on the market - one I've just bought for myself.
It's "The New Rules of Marketing and PR" by David Meerman Scott - it's now out in its 8th Edition, so be sure to buy this one if you're interested - Amazon has several earlier editions also available, but those have been superseded.
I've bought and read several earlier editions of this book,and I know the author (but not well - some years back we traded a few emails about his book and about Marketing and PR in the digital/social media era. The book was originally written (and this applies to each edition) as a long series of blogs, and he did this so he could incorporate the insights and wisdom of his readers who chose to comment on his blogs. This is one reason why it's a great read. The other is that everything is broken down in a way that each item is short and to the point.
Anyway, I think I know something about marketing and PR (I've written quite a few published books on the subject - most of them back in the 80s) - but I always learn something new and worthwhile when I read his latest edition (in this case, I think it was copyrighted in 2022 and published in 2023 - it's new and up to date).
Scott is a wizard at writing great how-to books based on blogs - this is my favorite, but check out his other titles, too. You won't be disappointed.
Ned Barnett
Director of Marketing
Path To Publishing
Las Vegas
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Out WIth The Old - In With The NEW!
Once again, David Meerman Scott (DMS) provides us with the latest and greatest in the 8th Edition of The New Rules of Marketing & PR.Having read the 7th Edition, I was curious as to what the latest version would include and what would be taken off the shelf. Technology has changed our lives in almost every possible way and understanding how to reach our clients directly is a critical component of any business today and DMS walks us through the list of Must-Have.DMS has done the work for us in that he has provided an in-depth view into the Marketing Strategies – Tools and Best Practices that we can all benefit from. His astute examples – stories and analysis provide a clear picture of how we can best utilize our Marketing Efforts!I so appreciate how DMS made sure to incorporate those areas that are new to the arena; A.I. | Machine Learning | Social Audio Apps and the increased need for Video just to highlight a few.Whether You have read the 7th Edition or not, I highly recommend the 8th Edition and if you are like me, get your yellow highlighter and sticky notes ready as there will be plenty to take special note of.
Top reviews from the United States
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Reviewed in the United States on May 17, 2023
Reviewed in the United States on May 4, 2022
Once again, David Meerman Scott (DMS) provides us with the latest and greatest in the 8th Edition of The New Rules of Marketing & PR.
Having read the 7th Edition, I was curious as to what the latest version would include and what would be taken off the shelf. Technology has changed our lives in almost every possible way and understanding how to reach our clients directly is a critical component of any business today and DMS walks us through the list of Must-Have.
DMS has done the work for us in that he has provided an in-depth view into the Marketing Strategies – Tools and Best Practices that we can all benefit from. His astute examples – stories and analysis provide a clear picture of how we can best utilize our Marketing Efforts!
I so appreciate how DMS made sure to incorporate those areas that are new to the arena; A.I. | Machine Learning | Social Audio Apps and the increased need for Video just to highlight a few.
Whether You have read the 7th Edition or not, I highly recommend the 8th Edition and if you are like me, get your yellow highlighter and sticky notes ready as there will be plenty to take special note of.
Having read the 7th Edition, I was curious as to what the latest version would include and what would be taken off the shelf. Technology has changed our lives in almost every possible way and understanding how to reach our clients directly is a critical component of any business today and DMS walks us through the list of Must-Have.
DMS has done the work for us in that he has provided an in-depth view into the Marketing Strategies – Tools and Best Practices that we can all benefit from. His astute examples – stories and analysis provide a clear picture of how we can best utilize our Marketing Efforts!
I so appreciate how DMS made sure to incorporate those areas that are new to the arena; A.I. | Machine Learning | Social Audio Apps and the increased need for Video just to highlight a few.
Whether You have read the 7th Edition or not, I highly recommend the 8th Edition and if you are like me, get your yellow highlighter and sticky notes ready as there will be plenty to take special note of.
Images in this review
Reviewed in the United States on July 7, 2022
Reviewed in the United States on October 25, 2022
Reviewed in the United States on May 7, 2022
Reviewed in the United States on May 3, 2022
When a book about marketing gets to an 8th edition, you know it’s really good.
Reviewed in the United States on May 3, 2022
Marketing is like surfing -- there’s always another wave coming. And David Meerman Scott, being a surfer (like me), gets it. He’s been telling us how marketing and PR are changing since he charged out with his first edition back in 2007. That’s when I first met him, when I recruited him to speak to our huge Social Media Breakfast chapter in the Twin Cities. We were all lucky enough to be among the first to get the inaugural edition and benefit early from its advice. David is not only a great speaker, but writes such easy-to-read and understand books! Each addition adds timely advice about new aspects of marketing in our ever-changing world. Be sure to read about “fanocracy” and “newsjacking” in this new 8th edition. But I was especially stoked to read the Introduction — it’s about David’s passion for surfing, and how he became a fan of making his own wood surfboards. There’s always a new wave coming, and David’s on it!
Reviewed in the United States on May 3, 2022
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Top reviews from other countries
Jordan Senior
Probably good for older people who don't know much about technology
Reviewed in Japan on January 6, 2024