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The New Rules: How to Succeed in Today's Post-Corporate World Hardcover – January 1, 1995
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Top Customer Reviews
Go to small companies and make a difference in the world. Push yourself. Don't accept a slow climb up a bureaucratic corporate ladder.
The book has numerous student profiles to demonstrate the benefits of the road less traveled. Kotter fleshes out the backgrounds and experiences of the students as effectively as character development in a Stephen King novel. The characters come to life and you really feel the urge to break out and go with the start-up company of your own or others. Considering today's dot-com world this advice from the mid-90's appears ahead of its time.
Relative to his other books this one is average, but what's average for Kotter would be exceptional for most.
Also by Kotter: "Leading Change" and "What Leaders Really Do" are also outstanding works by Kotter. HBR article Managing Your Boss (incorporated into "WLRD") is a great reading for MBAs, managers, and workers of all levels.
I certainly discovered a real gem. Kotter gives us straight talk about the hard realities of today's executive business world. He disabuses us of the notion, if any of us still hold it, that there will be any safety or security in a career based on steady upward mobility in a traditional corporation. He wraps his stoic "new rules" around a twenty-year longitudinal study of the careers of Harvard Business School graduates of the Class of 1974. Showing the actual career paths of a plethora of genuine American success stories is not only fascinating reading, but highly educational.
Kotter bluntly states what it will take to be successful at work in the 21st century: "Settling for good, much less mediocrity is dangerous..Large numbers of people have been taught by big business, big labor and big government that fair-to-good is adequate...ten years from now fair-to-good will probably NEVER lead to success."
In order to get beyond the "fair-to good" range of performance, Professor Kotter makes a strong case for executive assessment, maintaining that a careful, realistic and candid self-examination is imperative, and he places special emphasis on the need for self-awareness regarding gaps in one's development. He couples this with counsel on the need for constant learning.
What does Kotter's study imply for our concept of Executive Community?Read more ›
-- Dan Green, Harvard Business School Class of 1999.