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The New Social Learning: Connect. Collaborate. Work., 2nd Edition Paperback – June 15, 2015
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“Whether you’ve just begun using social tools to help your workforce share and connect, or are far along the path to implementation, the stories, experts, and thought leaders in this book will help you understand how to maximize social collaboration within and outside your organization.”
Director of Learning, Facebook
“The ultimate resource for anyone who wants to thrive and help others succeed in the 21st century. Like all trips, learning journeys are best when you share them with others.”
Former Director, Center for the Study of Intelligence
Co-Author, Rebels at Work
“This invaluable guide offers the practices and tools for people and organizations to tackle together their unsolved challenges in ways that are tactical and tangible. Anyone truly interested in scale—and with the grit and heart to wrestle with the complex, hairy, and unanticipated—will love this book. It’s both wide-ranging in content and rich and robust in ideas.”
Gayle Karen Young
Chief Talent and Culture Officer, Wikipedia (Wikipedia)
“When you read this book and the impressive examples of organizations all over the world that have embraced social tools for better and more meaningful collaboration, you’ll understand how social learning has begun to transform the pursuit of knowledge and how it promises even greater things in the future.”
Daniel H. Pink
About the Author
Tony Bingham is the president and CEO of the Association for Talent Development, formerly ASTD, the world’s largest professional association dedicated to those who develop talent in organizations. Tony works with a staff of 130, a Board of Directors, and a worldwide network of volunteers to empower professionals to develop talent in the workplace.
Tony believes in creating a culture of engaged, high-performing teams that deliver extraordinary results. Deeply passionate about change, technology, and the impact of talent development, his focus is on adding value to ATD members and the global community of talent development professionals. He believes that aligning talent development efforts to business strategy, while utilizing the power of social and mobile technology for learning, is a key differentiator in business today.
Marcia Conner is a former corporate executive who now dedicates her time to reinventing a vibrant and healthy global ecosystem. Described as a “blank page systems architect,” she works closely with risk-taking leaders, impact entrepreneurs, and unreasonable thinkers, ready to use their superpowers for good
Marcia is a SupporTED Mentor, contributes to Fast Company and Wired, is an activist with Change Agents Worldwide, and a fellow at the Darden School of Business. She is advisor to the Way to Wellville and MMinddLabs. She is also the author of Learn More Now; coauthor of Creating a Learning Culture: Strategy, Technology, and Practice; contributor to Changing The World of Work: One Human at a Time, and speaks across the globe on outcompeting current structures through system innovation and ingenuity.
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Bingham and Conner use real life case examples of how business and industry have used social media to grow, empower, and work with the ever changing workforce. They eloquently aim to prove that social media can really transform companies, talent, and even company culture. They explain what a powerful learning tool social media can be when managed and used to encourage more personal connections. Companies need to embrace new social technologies that focus on the talents of everyone, yet bring people together to share strengths.
There is so much negative criticism of social media and The New Social Learning 2nd Edition meets that challenge head to head. The authors effectively shoot down some of the excuses that organizations quote to not use and encourage social media. They reaffirm that social learning does not happen overnight and that social media is a building block on top of other platforms. Various learning methods all need to intertwine. Social learning doesn’t replace formal education or training. It augments it and brings people together. Social learning brings us the wisdom, knowledge, and new tools to our doorstep from around the world.
I eagerly learned how strong company cultures encourage social learning and how impossible it is to prevent people from using social media. You can’t ignore what is in front of people every day so jump into social media and learning so that it benefits everyone and is used for personal and business betterment. This type of learning allows strong people to do their best work. It personalizes the way that people and leaders interact. It brings skills and connectivity to the next level. Social Learning is the new revolution of learning together to grow together.
Whether you manage a company or teams this is a helpful book to pick up to get you thinking. You may look at social media in a fresh way. You may find that your fears of social media are just that – your fears. You will really see for the first time how social learning can really impact a culture and even change a business model. Social learning may increase profits and market growth. Most importantly, social learning is about people, relationships, growth, and connecting. By the way, social media is free and your learning can be too!
The one area that The New Social Learning won’t guide you is how to actually implement social media and social learning into your company or teams. The book skims over the implementation of social learning and does not offer a step by step plan. This is an area where you will need to seek out the assistance of others or find another learning resource.
Some highlights: Chapter 3 speaks especially to the importance of community and showing up online. Chapter 4 provides practical ideas for growing your organization's social presence "one bite at a time." Chapter 5 presents some patterns, metrics, and goals to consider in analyzing the effectiveness of your impact and influence online. Chapter 6 was especially helpful for me, as I don't work in the traditional corporate setting. It connects the ideas presented throughout the book to roles outside the workplace - such as attending conferences, speaking at events, or even getting to know someone over a good meal.
This book reminds us to be humble enough to admit we need collaboration from others in almost every endeavor, and not be afraid to be seen asking the community for help, opinions, or ideas. It is a rich repository of ideas, relatable examples, actionable ideas, and engaging quotes. It also includes a thorough list of further reading and helpful glossary of social media terms.
My only disappointment is that, despite a brief consideration in Chapter 6, the majority of the book ignored any type of organization outside the traditional corporate world. I believe the principles and ideas are very useful for non-profits, ministries, etc - but at times it was challenging to dig through the workplace focus and apply those ideas to other settings.
Disclaimer: I received this book for free in exchange for an honest review. All opinions expressed herein are completely my own.
Chapter Six: In-person Learning Reimagined was my favorite because I Chair an annual conference and this chapter was a wealth of ideas and information about setting up a conference for effective social learning. Getting people away from the groups they work and live with every day and providing enough time for reflection will be more prominent at my conference next year. I'll implement the backchannel more effectively. We won't be Burning Man but we will incorporate some of what has been learned there. I haven't had this valuable a resource for thinking about making my conference more effective for years.
I give a lot of books away after I read them. I might give this one away too but, I'll definitely replace it with one I can keep for a reference. It's worth that much.