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The New Social Learning: A Guide to Transforming Organizations Through Social Media Paperback – September 4, 2010
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“Campfires and coffee machines have always embodied a secret sauce for informal learning and cultural richness, and social media has magnified that potential exponentially. Bingham and Conner have written a smart, useful guide for understanding both the possibilities and the pitfalls of this new and increasingly significant part of our world. Distinct from all the pop-culture commentary about the likes of Twitter and Facebook, this is a refreshingly sophisticated and studied analysis of what’s really valuable in this arena and how to make the best use of it. A great hand- book for our times.”
--David Allen Author of Getting Things Done and Making It All Work
“Most workplace learning occurs not in the classroom, but through ongoing, daily social interactions with others. This new book from Bingham and Conner, complete with dozens of real-life examples and case studies, shows the myriad ways smart organizations are leveraging new technologies and strategies to support and sustain social learning at work.”
--Jane Bozarth Author of Social Media for Trainers, From Analysis to Evaluation, and Better than Bullet Points
“Want to thrive in today’s world of constant change? Then read this book—a book of evocative stories about the power of social learning in organizations but these stories apply to us as individuals just as well. Read and enjoy and then adopt its wisdom.”
John Seely Brown Independent Co-Chairman, Deloitte’s Center for the Edge Former Chief Scientist, Xerox Corporation and Director of Xerox Palo Alto Research Corp (PARC) Co-author of The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion“The New Social Learning is an absolutely fascinating exploration into how social media can change and is changing the workplace into knowledge organizations. Read this book! Your future success may depend on it.”
--Marshall Goldsmith World-renowned executive coach Author of The New York Times best-sellers Mojo and What Got You Here Won’t Get You There
“This book is both inspirational and at the same time pragmatic, as it explains how the new social learning can transform the workplace. Learning managers should be excited by the new possibilities of harnessing social media to facilitate social learning in their organizations.”
--Jane Hart CEO, Centre for Learning & Performance Technologies (C4LPT)
“Enterprises around the world are recognizing that the way we work in a globally integrated business world is changing. This book is wonderfully written with practical advice on how to create a culture that can thrive in this environment by taking a people-centric approach to how we collaborate to get things done. While the internet and social tools can augment an individual’s abilities, the stronger focus in this book is on how networks of individuals can redefine the way people learn and work together to foster a more flexible, collaborative, and participative environment. We are already seeing organizations that are embracing these changes out- pace their competition.”
--Kristen Lauria Vice President, Marketing & Channels Lotus & Websphere Portal IBM
“Finally, here is a book that extends the use of social media to the complex world of training and development. Bingham and Conner leverage their combined knowledge of organizations large and small to provide concrete strategies that will help your employees learn with greater speed and ease.”
--Alexandra Levit Author of New Job, New You: A Guide to Reinventing Yourself in a Bright New Career
“Leaders making the greatest impact these days are open and relationship- oriented and support a culture of sharing while also maintaining command. This book provides an invaluable roadmap for how learning and social technology can accelerate that transformation.”
--Charlene Li, Author, Open Leadership: How Social Technology Can Transform the Way You Lead Co-author, Groundswell
“As business leaders, we’ve been buzzing about the benefits of social media: keeping up with the rapid rate of change and the speed of innovation, knowledge sharing, informal learning, and employee engagement to name a few. We already know why we want social media. Conner and Bingham have finally told us how. They link clear business challenges to social media concepts without fixating on a particular tool. In a sea of social learning theory, this book provides business application for business results.”
--Anthony Loyd Global Head, Learning & Development Diversey, Inc.
“Learners are increasingly turning to social networking to share expertise and enhance the learning process. Tony Bingham and Marcia Conner provide a brilliant perspective on how organizations can design and harness the power of social learning.”
--Elliott Masie Chair, The Learning CONSORTIUM
“In The New Social Learning, Bingham and Conner lay out a compelling case for learning’s dramatic transformation and a roadmap for companies trying to harness it. This book is an obvious read for learning professionals and a smart read for the enlightened senior executive who is interested in creating a true learning culture.”
--Kevin Oakes CEO, Institute for Corporate Productivity, Inc. (i4cp)
“This book shows how social media turns learning moments into an ongoing conversation where people can learn nonstop.”
Garry Ridge President & CEO, WD-40 Company
“In The New Social Learning, Tony Bingham and Marcia Conner provide a compelling case for embracing social media tools and strategies that make it possible for everyone to learn from everybody, anytime and any- where. Rich with examples and perfectly timed, this eye-opening book is a must read for anyone involved in creating high-value learning for the knowledge-rich and increasingly digital workplace.”
--Marc J. Rosenberg, PhD Consultant and educator in learning and e-learning Author of Beyond E-Learning
“Learn from those adopting a new way of working: with people at the center.”
Susan Scrupski Executive Director, The 2.0 Adoption Council
“If you’re interested in engaging stories, practical advice, and ideas on how to advance social learning in your organization, this is the book for you. Bingham and Conner meet you wherever you are in the journey and pragmatically offer everything from the theoretical underpinnings of social learning to how to use Twitter for customer support. Social learning is here now, and this book is an essential read for anyone in the learning profession.”
--Karie Willyerd Co-founder, Future Workplace
About the Author
Tony Bingham, President and CEO of the American Society for Training & Development (ASTD), is committed to ensuring that the training and development community has the necessary tools to build a capable, successful workforce. From years spent working in the technology sector, Bingham understands the power of collaborative technologies to create big change for organizations.
Marcia Conner, Partner with Altimeter Group, helps companies and industries leverage disruption to their advantage. She applies experience form across disciplines to accelerate collaborative culture, workplace learning, and social business. With a focus on Enterprise 2.0, she founded the Twitter chat #Irnchat, writes the Fast Company column "Learn at All Levels," and is a fellow at the Darden School of Business.
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Even if you are one of those people who are suspicious of social media or one who thinks social networking is a place for wasting time or if you think Twitter is a place where people tell you what they are eating for lunch, you will read the book and understand exactly how social learning is a new imperative for how we enable organizational learning. You will find this book to be a practical guide to implementing social learning in your organization.
At the end of each chapter, there is a list of common objections and how to overcome them. I found this to be the most useful part of the book. Just like a sales person needs to overcome objections from prospects, any organizational leader who intends to implement a new thing, must prepare for the inevitable objections that arise from the skeptics and curmudgeons. And there will be many. The list of objections and the ways to overcome them are, by themselves, worth the cost of your time to read this book.
The other idea that I infer this book is that people will learn what they want to learn when they want to learn it despite our best efforts to design and deliver training. Too many L&D professionals are hung up on the need to control the instructional design and training delivery process, believing that people simply do not learn properly, unless proper instruction is used in proper training delivery. Well this book is one step in the direction of proving that idea wrong. Our job is to not deliver instruction, but to enable people to learn what they need to learn to get their jobs done now.
Although the New Social Learning does not propose that instructional design and classroom training will be replaced (far from it), Tony and Marcia weave tales of company's that are using various elements of social and collaboration technologies to enable people to learn and most importantly grow and improve job performance....which is what this is all about in the first place.
What is a surprise for me is Marcia's gift of story. As a blogger, public speaker and writer, I'm humbled by this work: it is the book I wish I had the skill to write.
Marcia masterfully crafts distinct narrative threads into a compelling "State of the Practice" of Social Learning; the keyword being *practice*. Marcia cites example after impressive example of organizations that are opening themselves to and embracing social media to augment, reinforce, replace and extend their learning and training programs. Who are these organizations? The CIA, EMC, Grainger, JetBlue, Pfizer, TELUS and a host of other major companies and government organizations have employees getting smarter by connecting with each other.
You might be a senior leader in your organization. Are you enabling your people to be your information network?