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Thomas E. Rinaldi

New York Neon Paperback – November 26, 2012

by Thomas E. Rinaldi (Author)

4.4 26 ratings

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A brilliant visual tour and history of that iconic element of the cityscape: the neon sign.

Treating New York City as an open-air museum, Thomas E. Rinaldi captures the brilliant glow of surviving early- and mid-twentieth-century neon signs, those iconic elements of the cityscape now in danger of disappearing. This visual tour features two hundred signs, identified by location, with information on their manufacture, date of creation, and the businesses that commissioned them. In a generously illustrated introduction, drawing on documents including rare period trade publications, Rinaldi recounts the development of signage and the technological evolution of neon and examines its role in the streets of New York, in America’s cultural identity, and in our collective consciousness.

New Yorkers and visitors to the city, neon-sign enthusiasts, and those interested in signs and historic advertising generally, as well as design professionals, serious historians, and casual students of the city, will want this colorful book, which comes at a critical moment when the disappearance of the original signs has inspired a growing interest in neon. 150 color, 50 black-and-white photographs

Print length

192 pages
Language

English
Publisher

W. W. Norton & Company
Publication date

November 26, 2012
Dimensions

8.1 x 0.7 x 8 inches
ISBN-10

0393733416
ISBN-13

978-0393733419
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Editorial Reviews

Review

"New York Neon works to artfully and poignantly evoke the medium, whilst examining its role in our collective consciousness. . . . [S]eminal . . ."
― SignLink

"Rinaldi’s book offers a fascinating account of the neon signs’ history, as well as information about how they’re designed and produced."
― Untapped Cities

About the Author

Raised near Poughkeepsie in upstate New York, Thomas E. Rinaldi visited New York City frequently before moving there in 2004. His life-long interest in the city’s built landscape drove him to pursue a career in architecture: he works as a designer for Thornton Tomasetti, a leading engineering and architecture firm. Rinaldi holds degrees in history from Georgetown University and in historic preservation from Columbia University. He is the coauthor, with Robert J. Yasinsac, of Hudson Valley Ruins: Forgotten Landmarks of an American Landscape.

Product details

Publisher ‏ : ‎ W. W. Norton & Company; Illustrated edition (November 26, 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 192 pages
ISBN-10 ‏ : ‎ 0393733416
ISBN-13 ‏ : ‎ 978-0393733419
Item Weight ‏ : ‎ 1.48 pounds
Dimensions ‏ : ‎ 8.1 x 0.7 x 8 inches

Best Sellers Rank: #1,358,746 in Books (See Top 100 in Books)
- #276 in Architectural Decoration & Ornament
- #319 in Interior Decoration & Ornament
- #4,906 in Communication & Media Studies

Customer Reviews:
4.4 26 ratings

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D. Mohler

Fascinating photography and retrospective of 20th Century New York City

Reviewed in the United States on April 24, 2016

Verified Purchase

Interesting and informative book looking back to the signage of a bygone era. 'New York Neon' is full of glossy photographs and descriptions of vintage signs before they disappear to be replaced by today's energy efficient LED signs. Thomas Rinaldi traces both the signs and the businesses they represent in a retrospective of New York City's commercial life from the 1920s to the present day. Whether you are in the sign industry or an advocate for preserving the ambiance of New York's heyday, this book will fascinate and surprise you. Mr Rinaldi has included so many side facts with the photographs that you may well find yourself quoting them when conversation about the 'good old day's comes around. New York Neon certainly provides a fine representation of those days.

One person found this helpful

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Dennis Bell

Excellent book on older neon signage in NY

Reviewed in the United States on January 15, 2013

Verified Purchase

I am a big fan of neon anyway and would have enjoyed the book had it only been pictures, but I was very impressed with the included history of neon and illuminated signs in general. Also, each picture includes some detail on the sign in the picture such as who constructed it. Many (though not all) of the pictures are in color. Of course, I don't expect older pictures to be in color. I have several books on neon but this is one of the best. Whether you are a native of NY city or not (I am not), if you are interested in neon, I believe you will enjoy this book. A good value too!

4 people found this helpful

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H. E. Davis

Great treatment, small format

Reviewed in the United States on March 2, 2013

Verified Purchase

I bought this as a gift for a friend who is passionate about "classic" neon signs, a subject that interests me as well.
Based on my friend's initial impression - he has just begun to read the text - the book is very informative and well illustrated.
The only major/minor drawback is the very modest overall dimensions of the paperback version of the book.
Makes reading the text more difficult and the images are quite small as well.

4 people found this helpful

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Leslie Marshall

A great informative read

Reviewed in the United States on July 11, 2015

Verified Purchase

A detailed insight into the "art" of Neon during its development during the 1920's - 1960's in the Neon paradise of New York. A great informative read.

One person found this helpful

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William Schultz

Good collection of pictures

Reviewed in the United States on January 31, 2013

Verified Purchase

I grew up with neon signs, & with their useage in decline, I value books like this that preserve with pictures this form of advertising art.

Reviewed in the United States on May 25, 2017

Verified Purchase

Another great book on NEON.

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JFitP10347

Important to preserve these NYC icons!

Reviewed in the United States on November 29, 2012

I thoroughly enjoyed reading Thomas Rinaldi's "NY Neon." Not only were the photographs beautiful to look at, and the prose well-researched and entertaining, seeing all of these old signs together took me back through a journey into my youth and the NYC of yester-year, which, Rinaldi correctly asserts, is vanashing before our eyes. Its so important to take time to remember the past and preserve what we can for the future before our history is lost forever. Bravo to Rinalid on this important work.

4 people found this helpful

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