- File Size: 601 KB
- Print Length: 53 pages
- Publisher: Wiley; 1 edition (November 7, 2011)
- Publication Date: November 7, 2011
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B0065MKMMS
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #273,414 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Digital List Price:||$9.99|
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Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage Kindle Edition
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Top customer reviews
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The reason why is because I've used the concept of "News Jacking" to drive tens of thousands of visitors to my websites, position myself as an expert, and get media attention.
Though extremely simple; this is an extremely powerful and timeless method that anyone can use to leverage current events and the media.
One of my favorite books, topics, and marketing methods; gets my highest recommendation!
Brian T. Edmondson
Author, Blogging for Coaches & Consultants Made Easy: How to Get More Traffic, Build Your Platform, and Attract More Clients with a Powerful Business Blog (Marketing Made Easy)
Newsjacking is a great term and a great marketing idea.
Newsjacking is aligning your product and company message with a top-of-mind issue. And when reporters search Twitter and Google, they'll find your contributions and come to you for more information. Your thought-leadership is sought out by others.
The problem most companies have is their insistence that they have to pitch products instead of actually adding value to an ongoing conversation. A hot news item will only stay hot if there's more added to the story.
And Newsjacking favors the agile company, so it's ideal for smaller companies without a thousand checks and approvals.
As with Scott's other books, Newsjacking is filled with examples and concrete advice on how to get journalists to call you for your take on the story.
Sure, you can beg journalists to write about you... or you can blog about it and the journalists will beg you to add to the story.
It's packed with great tips and actionable information.
Come to think of it, it's not just the small- to mid-sized businesses that should be reading this book -- each and every one of the Fortune 1000 should be reading it, too. There's plenty of great stuff in here for everyone.
Brilliant ideas and content from one of the best in the business.
Most recent customer reviews
Come to New Mexico and lets exchange more recipes. Kudos
Mr. Scott clearly explains the who, what, and why of news jacking; must read for any one looking to expand their knowledge.