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Next Era Selling: 5 Strategies to Make Your Business Unstoppable Hardcover – November 1, 2016
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The Amazon Book Review
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There are hundreds of books for sales leaders covering sales and inside selling tactics but none aimed at executives who need to re-think and transform their selling models to reach new markets, decrease sales cost and increase shareholder value. Manasco and Seley have given us a timely and thoughtful framework for the design and implementation of a modern sales organization. --Megan Dahlen, General Manager, Global Inside Sales, Microsoft
In many CEO's minds, the words 'Inside Sales' bring to mind a low-level function that is subordinate to field sales. In the past decade, however, newly-imagined inside sales organizations have been recognized as the drivers of company growth. Manasco and Seley describe the characteristics of these transformative sales organizations and share them with you. --Bob Perkins, Founder & Chairman, AA-ISP (American Association of Inside Sales Professionals)
Nobody in the world better understands the potential of virtual selling than Anneke Seley. She and messaging maven Britton Manasco are the perfect team to have written this book for executives seeking to understand the contemporary sales strategies needed to engage with and sell to 21st century buyers. --Barry Trailer, Co-founder, CSO Insights
About the Author
Anneke Seley: After graduating from Stanford with a degree in Human Biology, Anneke meant to pursue a career in medicine or public health. Instead, her career path was diverted when Larry Ellison offered her a job as the twelfth employee at Oracle. As the founder of Oracle's global multi-billion dollar inside sales organization and co-author of Sales 2.0 (J. Wiley 2008). Anneke is a recognized pioneer and thought leader in the field of next generation sales and marketing. She now runs a sales strategy and implementation services firm, Reality Works Group, with unique expertise in technology-enabled and data-driven marketing and sales. Britton Manasco: Britton is CEO and founder of Visible Impact, a strategic marketing and sales enablement firm focused on making sales conversations matter. Prior to launching Visible Impact, Britton held thought leadership roles with Corporate Visions (specialists in strategic messaging), Prime Resource Group (specialists in the complex sale), and Peppers and Rogers Group (specialists in customer strategy).
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