- Paperback: 282 pages
- Publisher: NYU Press (February 1, 2004)
- Language: English
- ISBN-10: 0814736521
- ISBN-13: 978-0814736524
- Product Dimensions: 6 x 0.7 x 9 inches
- Shipping Weight: 6.4 ounces (View shipping rates and policies)
- Average Customer Review: 2 customer reviews
- Amazon Best Sellers Rank: #1,412,663 in Books (See Top 100 in Books)
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Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids
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“With both dispassionate market analyses and insiders’ personal accounts, Nickelodeon Nation covers the channel’s history and evolving philosophies thoroughlylike a bucket of Nick's signature green slime! Even ‘Nicksperts’ will find new insights and understanding.”-David W. Kleeman,Executive Director, American Center for Children and Media
“The phenomenal success of Nickelodeon reveals a great deal about the changing nature of the modern media, and about changing conceptions of childhood. Nickelodeon Nation offers a comprehensive account of the channel’s evolution, providing fascinating insights into production and programming, and the responses of children themselves.”-David Buckingham,Institute of Education, University of London
About the Author
Heather Hendershot is associate professor of media studies at Queens College, City University of New York. She is the author of Saturday Morning Censors: Television Regulation Before the V-Chip and Shaking the World for Jesus: Media and Conservative Evangelical Culture.
Top customer reviews
I'll be frank. I don't read very often. I can read, I will read, but it is not as much an interest I do on a weekly basis. So when deciding that I wanted to dwell into publications on Nickelodeon, I found that they are limited. I read a few short reviews on this one, and took the plunge. I'm only into the eighth chapter out of eleven, and my eyes are wide open. As a former(self proclaimed) consummate of Nickelodeon of the 1990s and early 2000s, I read things that I would have never thought of, let alone realized in all that time. Perhaps, I am being a bit naive and nostalgic in regards to this book, and perhaps the opinions and facts of it could be argued, but I'm not for confrontations in this subject. I'm simply enjoying the ride.
The book is compromised of 10 essays about various the areas of Nickelodeon, including it's history, it's philosophy and ideas, it's programming strategies, it's projected audience, and much more. Though my career is in media, I never fully realized the complicated process of television programming, and in this case children's television programming. The eyes of children and young adults are so prized in all areas of consumerism at this present time, from film, to books, to toys, to games, clothes, communication, online viewing, and television. It's hard to imagine that Nickelodeon emerged out of a time when it was as crucial to get their attention as it now. But they succeeded enormously, and I am proud to have been at the right age when they were in their golden years (1990-2005).
A few things stood out for me in this book. Most noteably was the interview with Geraldine Laybourne. Reading this short chapter, I felt the energy of Nickelodeon fueling every one of her answers. They were smart and passionate. To me, this chapter fully represents her as what Nickelodeon is and will always be. The epitome of children's programming during Nickelodeon's golden years, and even now, having viewed Nickelodeon for the first time in several years, her energy is still there. The chapter began with her saying "Let me tell you a secret about Nickelodeon. We had a mission!". Immediately the energy is there. I would only hope that one day I could thank her for everything she (and other past and present employees of Nickelodeon, whose work is noted) provided to me when I was growing up, in a way you could almost relate to thanking Walt Disney for Disneyland.
Yes, I know, this review is obsessively positive. But Nickelodeon, Nick at Nite, TV Land, they all mean something very special to me. For any Nickelodeon viewer, young or not as young (I'm not even 30 yet, which means I'm not old), this is an interesting, enlightening, and perhaps for some, eye opening read.
To Heather Hendershot, Daniel R. Anderson, Sarah Banet-Weiser, Henry Jenkins, Mark Langer, Vicki Mayer, Susan Murray, Norma Pecora, Kevin S. Sandler, Ellen Seiter, Linda Simensky, and Mimi Swartz
Congratulations on this publication. It is six years old, and perhaps many people have already read it, but I'm a first time reader, and as Robert Osbourne has loosely said on Turner Classic Movies, "It you've never seen it, it's new".