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Please don't take the how many stars too seriously as this is my initial review.
I use two DSLR cameras with super high grade lenses from Canon and Olympus so I am picky, I will attempt to be fair and only compares apples to apples and not oranges :)
Pros:
- Great build feels solid yet light.
- Fast shooting rate (though you might wanna slow down as sometimes focus will be off. This is common with all point and shoots... If you shot pictures like machine gun, a few of the pictures will come out blurry)
- As someone who has had point and shoot from Sony,Fuji Olympus and Samsung. I can say with confidence that this camera produces the best amount of detail that I have seen from a recent small sensor point and shoot. The only two cameras that produce cleaner detail in portrait pictures are probably the Nokia Pureview and my very old Samsung i85 (in Macro mode) neither of which are Tough or waterproof. For those of you who shot with DSLRs and use RAW format. JPEG images coming out of this camera can be quiet nicely enhanced and sharpened with Photoshop using inverse Gausian blur and a High pass filter as Nikon has been very smart not to over process their images. The same could not be said about the Olympus TG820 and Fuji xp50 that I tried and returned.
- Tons of generic battery available for real cheap.
- Easy to navigate and intuitive commands and buttons.
Cons
-The video quality is about equal to the rest of the competition but not as good as the latest Sony point and shoots.
- Having a RAW format option would have been nice
- Like all newer point and shoots this camera has too many Mega pixels for its sensor size. If Nikon would have keep it at around 8 or 9 MP, picture quality would have been even better.
In conclusion
If you are in the market for a rugged design, this camera is a solid contender.
Update 03-26-2013
I am really pleased with this camera's overall performance. Its a keeper and I am upgrading my rating to a 5 star
Above all else, taking pictures should be fun! The Fun & Innovative collection celebrates two core principles which are echoed throughout the COOLPIX line. Taking a different spin on taking pictures, each camera is unique from the next.
The rush lasts a moment. The memory lasts a lifetime.
If you spend more time hanging from belay lines than waiting in club lines, if a snowy forecast makes you grin ear to ear, if you measure your weekends by bumps and bruises, meet your next favorite piece of gear: the waterproof, freezeproof and shockproof COOLPIX AW110. Built as rugged as you, the COOLPIX AW110 captures your extreme moments as mind-blowing photos, Full HD 1080p videos and ultra-smooth slow motion sequences. With built-in Wi-Fi® for instant sharing, a full-featured GPS with mapping, Points of Interest and Electronic Compass plus all the imaging power of a Nikon, you can finally bring home the rush of going big.
Ready for extreme adventures
Waterproof, shockproof and freezeproof
The COOLPIX AW110 can handle all that Mother Nature can throw at it. Take it diving to depths of up to 59-feet. Shoot at temperatures as cold as 14° F. And don't sweat drops of up to 6.6 feet. Whether it's in your hand, mounted to a surfboard, clipped on a backpack or attached to a scuba tank, every twist, splash, dive and crash can be recorded in both still and Full HD 1080p movies. Plus, Nikon's Action Control brings fast and easy operation to gloved hands. The COOLPIX AW110 lets you capture every thrilling moment from inside the action—not the sidelines.
Share amazing photos in an instant
Built-in Wi-Fi® for easily sharing your shots anytime, anywhere
The COOLPIX AW110 makes it easier than ever to share beautiful views of your world.Take a great shot and instantly send it to your compatible smartphone, tablet or any Wi-Fi device. Then use your smart device to email it, text it, or upload it to your favorite social networking or photo album sites—share it the same way you normally share online. Your friends and family will be amazed by the shots you share!
See where you've been
Built-in GPS, mapping, Electronic Compass and Points of Interest (POI) for creating amazing photo journals
Relive the excitement of your travels in a whole new way. The COOLPIX AW110 records the exact location of each shot you take, so you can follow the path of your adventure and every stunning view along the way! Share your journeys on Google Earth™, Google+™, and other social networking sites, or with the included Nikon View NX2 software. Built-in mapping and Electronic compass also help you navigate unfamiliar destinations, and Points of Interest (POI) show you nearby photo-ops like scenic lookouts and historic landmarks. The COOLPIX AW110 is the ultimate travel companion!
Record superior videos
1080p Full HD videos with stereo sound for dazzling movies
If you want a compact camera that shoots stunning Full HD videos, the COOLPIX AW110 delivers. 1080p Full HD means exceptional video quality. Record the action, then connect to an HDTV and watch your videos come alive. A built-in mic records high-quality audio in stereo. Your videos will look and sound phenomenal.
Premium Accessories
All weather case for the Nikon COOLPIX AW1100
Whats In The Box:-
- AN-CP23 Strap
- EN-EL12 Rechargeable Battery
- MH-65 Battery Charger
- UC-E16 USB Cable
Nikon EN-EL12 Rechargeable Li-Ion Battery
The EN-EL12 is a rechargeable Li-ion battery providing 3.7v and 1050 mAh of power to select Nikon COOLPIX digital cameras.
