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4 Year Camera Accident Protection Plan

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  • Includes Parts and Labor coverage plus accidental damages caused by drops and spills
  • Repair or Replacement Promise on Every Product and Never a Deductible
  • 5 Day Repair Guarantee on Depot Service
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  • Excludes Aerial Drones and Radio Controlled Devices

3 Year Camera Accident Protection Plan

from Warrantech

  • Includes Parts and Labor coverage plus accidental damages caused by drops and spills
  • Repair or Replacement Promise on Every Product and Never a Deductible
  • 5 Day Repair Guarantee on Depot Service
  • Contract Delivered by E-mail, Register and File Claims Online or by Phone
  • Excludes Aerial Drones and Radio Controlled Devices

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Nikon 1 J1 10.1 MP HD Digital Camera System with 10-30mm VR 1 NIKKOR Lens, 8 GB SD Card, and Case (White)

4.2 out of 5 stars 351 customer reviews
| 106 answered questions

Price: $367.99 & FREE Shipping. Details
Only 1 left in stock.
10-30mm lens Bundle
Standard Packaging

DPReview Tested
From the experts at DPReview
Overall score: 67%
See review summary and sample images
What is DPReview and its awards?

Digital Photography Review is the most popular dedicated enthusiast digital photography site on the Internet. Our authoritative reviews have earned us the trust of photographers and camera buyers all over the world, for more than 15 years.

Gold and Silver Awards are given to products that deserve special recognition based on how well they perform relative to their competitors at the time of review.

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  • Bundle Kit Includes: 10-30mm VR 1 NIKKOR Lens, 8 GB SD Card, and Camera Case
  • A revolutionary new imaging system from Nikon, harmoniously designed from the ground up
  • The Nikon J1 is faster than you are with the world's fastest autofocus among cameras with AF
  • Bring your images to life with Nikon's new Motion Snapshot
  • Command your creativity with the simultaneous capture of still and Full HD video
  • The Nikon J1 does the thinking for you with Nikon's new Smart Photo Selector
2 new from $367.99 2 used from $300.00 1 refurbished from $289.98

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Style: 10-30mm lens Bundle | Color: White | Product Packaging: Standard Packaging

Technical Details

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This item: Nikon 1 J1 10.1 MP HD Digital Camera System with 10-30mm VR 1 NIKKOR Lens, 8 GB SD Card, and Case (White)
Customer Rating 4 out of 5 stars (351) 4 out of 5 stars (90) 4 out of 5 stars (75) 5 out of 5 stars (3)
Price $367.99 $389.00 $420.70 $349.95
Shipping FREE Shipping FREE Shipping FREE Shipping FREE Shipping
Sold By Smartaccessories PRICERIGHT Another Deal Site Amazon.com
Battery Description Lithium-Ion EN-EL20 rechargeable battery & charger EN-EL22 lithium-ion battery and charger Lithium-Ion EN-EL20 rechargeable battery & charger D-LI68 lithium-ion battery & charger
Continuous Shooting Speed 57.9 60 60 5
Flash Memory SD/SDHC/SDXC card microSD/SDHC/SDXC SD/SDHC/SDXC card SD/SDHC/SDXC card
Image Stabilization Y Y Y Y
Autofocus Points 135 171 135 Information not provided
Battery Average Life Information not provided Information not provided Information not provided 250 Photos
Display Resolution Maximum 460,000 1037000 921000 460000
Expanded ISO Maximum 3200 12800 6400 Information not provided
Exposure Control Type Information not provided Program Auto w/flexible program Program (P) Program auto
Flash Dedication Built-in Flash No Built-in Flash via hot shoe
Flash Sync Speed 1/60 sec 1/60 sec 1/60 sec 1/2000 sec
Focus Description Hybrid autofocus (phase detection/contrast-detect AF) Hybrid AF (171 contrast-detect, 105 phase-detect) Hybrid autofocus (phase detection/contrast-detect AF) Contrast detect
HDMI type Built-in mini-HDMI Type C micro-HDMI
Image Aspect Ratio 3:2, 16:9 3:2 3:2, 16:9 1:1, 4:3, 3:2, 16:9
Iso Range Information not provided Auto, ISO 160-12800 Information not provided Auto, 100 - 12800
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Review summary from DPReview

DPReview Tested January 2012
From the point-and-shoot photographer's point of view the J1 does very well. Hybrid AF offers impressively fast single-shot AF and consistent AF tracking at 10fps in a way no other consumer camera has done before.
Barney Britton Barney Britton Amadou Diallo Amadou Diallo Lars Rehm Lars Rehm Kelcey Smith Kelcey Smith


The J1 will reward point-and-shoot upgraders with a noticeable bump in image quality, but it often fails to deliver acceptable results in lower-light settings when operated in its fully automated mode.

Reasons to buy

  • Good image quality for its size (particularly in JPEG mode)
  • Fast and accurate 'Hybrid' AF system
  • Exceptional continuous shooting rates - up to 60 fps
  • Strong set of beginner-friendly modes and features

Things to consider

  • Auto settings prone to using of slow shutter speeds (giving blurry images)
  • Limited direct control
  • Key settings require use of main menu
  • Little on-screen indication of how final image will appear

Suggested for

Compact camera upgraders who prefer an uncomplicated control layout

Not suggested for

Users who want a pocketable camera that will allow them to easily take control of camera settings as they gain experience
Poor Excellent
Build quality
Ergonomics & handling
Metering & focus accuracy
Image quality (RAW)
Image quality (JPEG)
Low light / high ISO performance
Viewfinder / screen rating
Movie / video mode
Scoring is relative only to the other products in the same category.
DPReview is the world’s most popular dedicated enthusiast digital photography website. Since 1998 its mission has remained unchanged: to deliver the best reviews of cameras and lenses anywhere on the Internet, and help you find the right gear for your needs.

Product Description

Style: 10-30mm lens Bundle | Color: White | Product Packaging: Standard Packaging

Product Description

Red case and 8GB card included Type: Advanced Camera with Interchangeable Lenses Lens Mount: Nikon 1 mount Picture Angle: Approx. 2.7x lens focal length (Nikon CX format) Effective Pixels: 10.1 million Sensor Size: 13.2mm x 8.8mm Image Sensor Format: CX Image Sensor Type: CMOS Total Pixels: 12 million SD/SDHC/SDXC Monitor Size: 3.0 in. diagonal Monitor Resolution: 460,000 Dots Monitor Type: TFT-LCD with brightness adjustment Card Slot: 1 Secure Digital (SD) i-TTL built-in flash A super-silent, electronic shutter

From the Manufacturer

For your very mobile lifestyle comes a completely new imaging system with freedom to create and express as never before. Highly compact and portable, the Nikon 1 J1 goes everywhere you go. Moments from your amazing world are captured using a highly responsive autofocus and super fast shooting speed. In one touch you can work in Full HD (1080p) movie record mode. A camera so versatile you can even snap photos while recording movies. Unleash your creativity with Nikon 1—offering a balance of high performance, advanced features, portability and a newly designed interchangeable lens system. Infuse your world with photos from every moment and connect as never before.

Innovation in technology and design

Revolutionary new Nikon 1 system breaks visual barriers

Innovation in technology and design

Today, all it takes is a single imaging device to capture and share every moment of an incredible and connected life. Nikon brings an evolution in imaging technology, starting with a newly developed Nikon CX-format super high-speed AF CMOS sensor that powers every capture. Ensure image precision through the new, compact interchangeable lens system featuring image stabilization (VR) and superior fast and quiet autofocus motors built on the NIKKOR heritage of optical excellence.

Focus that’s as fast as you

Capture all the action

Not a moment is missed with a camera that keeps up with you! Always on the go, you know moments worth sharing can happen all the time. Don’t let your creativity be hindered by slow focus speed; Nikon 1 J1 delivers an amazing 10fps speed in autofocus mode. Grab every turn of the swimmer as he leaps from the high dive and glides into the water below. Even fast moving action like this is rendered with amazing clarity—thanks to an incredible 73 point AF array continuously working to ensure everything is sharp and clear.

For moments that deserve more

Motion Snapshot brings photos to life

Certain snapshots from life evoke emotions that just cannot be retold with merely a photograph. Remember the feelings you had while watching a wave crash to the shore or fireworks exploding overhead? Make those moments come alive in a single click using Motion Snapshot. Reveal the essence that can’t be captured in a single photo.

Share a richer experience

Simultaneously capture Full HD (1080p) movies and photos

There will be moments when you’re recording a great movie and an opportunity to grab an amazing photo comes along. Capture both at the same time! Start your movie recording with a touch of a button. See that great still? Hit the shutter even during record mode. Autofocus keeps everything sharp, working double duty to simultaneously capture both movies and photos. Infuse even more personality into multimedia creations by adding slow motion. For times when photos alone are not enough, family and friends will appreciate your expressions brought to life.

Get the best of what’s seen

Let the camera do the work with Smart Photo Selector

For all the times you wished your camera could capture those great spontaneous moments while they unfolded in front of you, there is Nikon 1. Have too many blurry or poorly lit photos? Or how many photos do you have where someone’s eyes were shut? With a single touch using Smart Photo Selector there are no more imperfect photos. Get the best of what you see. Engage in the moment while you let the camera do the work for you.

1 NIKKOR Lenses

Creativity expanded with 1 NIKKOR Lenses

Compact, light, high performance optics

Expand creativity and select from a range of lens options, including one designed specifically for movie filming. Engineered for fast and easy swap-out, stay photo-ready all the time. Compactness brings portability, whether using the single focal length 10mm or the 30-110mm telephoto. 1 NIKKOR lenses feature vibration reduction (VR) to keep photos sharp, extending a heritage of precision symbolized by durability, superior image quality and optical excellence.

EXPEED 3 processor

EXPEED 3 marks the culmination of years of dedication to advancing digital imaging technologies. At the heart of Nikon 1 is EXPEED 3, with dual image processors, to deliver outstanding system performance, high-speed processing, state-of-the-art phase detection autofocus and the fastest data transfer rates. Witness outstanding image quality, tone reproduction and advanced autofocus at unprecedented speeds.

Low light

An advanced, innovative Nikon super high-speed AF CMOS imaging sensor, wide ISO range and option to select the best lens for the job give you even more control over the light. Produce amazing photos in all those moody environments. Tap only ambient light and open the most artistic doors to photographing on the dance floor, nabbing dramatic sunsets and candlelit moments.

LCD monitor

Check your creativity: frame and share your creations on the large and sharp three-inch LCD color display. An ultra-high resolution screen featuring 460k-dots shows every detail to precision. An anti-glare coating renders easy viewing of photos and HD movies, even outdoors.

Intuitive simplicity

Easy access to advanced features are hallmarks of the Nikon 1 system. From the ultra intuitive command and features buttons, easy-to-understand menu and fast mount lens, you’ll be expressing your thoughts and visions as never before. Even advanced features for photos and movies can be created with one-click ease.

Product Information

Style:10-30mm lens Bundle  |  Color:White  |  Product Packaging:Standard Packaging
Product Dimensions 4.2 x 1.2 x 2.4 inches
Item Weight 8.3 ounces
Shipping Weight 7.3 pounds (View shipping rates and policies)
Item model number 13145
Customer Reviews
4.2 out of 5 stars 351 customer reviews

4.2 out of 5 stars
Best Sellers Rank #11,689 in Camera & Photo
#211 in Electronics > Camera & Photo > Digital Cameras > Interchangeable Lens Cameras > Mirrorless Cameras
Date first available at Amazon.com April 19, 2012

Warranty & Support

Product Warranty: For warranty information about this product, please click here


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Nikon 1 Review by dpreview.com

Read the full Nikon 1 Review at dpreview.com
Just Posted: Our review of the Nikon 1 V1 and the simpler J1. Nikon's first foray into the mirrorless market has produced two point-and-shoot targeted small-sensor cameras, the V1 and the J1. The more expensive V1 offers an electronic viewfinder and higher-resolution screen, while the smaller J1 features built-in flash and significantly lower price tag. Nikon's decision to use a small, 10MP sensor (with the speed benefits that can bring) caused vigorous debate when the cameras were first announced but this hasn't stopped the company's vast marketing effort persuading a lot of people to buy them. So, after painstaking investigation, we ask: 'are the Nikon 1 cameras any good?'

Read the full review at dpreview.com

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

By J. Wischkaemper on October 27, 2011
Style Name: 10-30mm lensPackage Type: Standard PackagingColor: Black Verified Purchase
There's been a lot of talk about Nikon's new 1 Series cameras, and a lot of disappointment over the CX sensor size, and the perceived lack of quality compared to Sony's larger APS-C NEX cameras. Many enthusiasts have been understandably frustrated by this move, wanting the best of all worlds - D3 quality in a point and shoot body. The J1 doesn't quite hit that mark, but if you understand what you're buying and play to the camera's strengths, it's a great piece of gear for the beginner, enthusiast, and the pro alike.

For clarification, I am primarily evaluating the J1 for its use *as a camera* - I won't touch much on the video or motion snapshot modes.

The Good:

* As a part-time professional, I bought this camera primarily because of its size, and the ability (hopefully) to use my collection of F-mount lenses in the future. In this respect, the J1 is fantastic. My first mirrorless purchase was a Sony NEX-3, and I was overall very happy with it, but the size of the lens still made carrying it around a real chore. Unfortunately, this really comes down to physics - there are physical constraints on how small you can design a lens with a 55mm focal length (concretely, it can't really be much less than 55mm in length). Fundamentally, this is where the CX format helps the J1 significantly. Due to its smaller sensor size, it is possible to construct equivalent lenses which are significantly smaller and lighter than for the APS-C format. The promise of being able to use standard-range high-quality zoom lenses (think a 17-55 f2.8, for instance) as mid-range telephotos is certainly intriguing.
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By Albie on October 30, 2011
Style Name: 10-30mm lensPackage Type: Standard PackagingColor: Black Verified Purchase
I initially preordered the V1, most of the lens, and the flash. I realized I was getting a Nikon 1 camera so that I don't have to carry so much camera equipment. I cancelled the V1, and I purchased the J1 black instead. I am glad I did.

I think for most people the J1 and 10 - 30 mm kit is the best choice. The 10mm pancake lens is nice if you want to do a lot of shooting in low light, but you can't zoom. Most of you are used to zooming, and when you can't get closer with your feet because of some barrier, you won't be happy. Many are posting that the 30 - 100 mm lens is very good too. I would have gotten that one for my J1, but I have Nikon lens for my Nikon dSLR D5100. I plan on buying the adapter so I can use my current dSLR Nikon lenses on the J1 for fun.

The J1 is a great little camera, but you do need to read parts of the manual. If you are someone who likes to capture the moment, this camera is very good in bright light. The colors (white balance) is very good, and in bright light the camera will focus more quickly than most cameras out there. This is great camera for someone (example, my wife) who likes to just shoot and not worry too much about all the photographic technical mumbo jumbo.

The Nikon 1 cameras are very good in both pictures and video. I think there is one other mirrorless brand that does video as good as the Nikon 1 cameras. When I use my D5100 Nikon dSLR for video, I just have to accept the fact that there will be enough moments where the D5100 is trying to find focus, and so the video will have many small instances of a blurry picture. For most of us, the video of the Nikon 1 J1 will be very good for our family and social events. The Nikon 1 J1 has better auto focus video than any dSLRs out there.
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Style Name: 10-30mm and 30-110mm lensesPackage Type: Standard PackagingColor: Silver
I've had my new Nikon J1 with 10-30mm lens for one week and have taken about a 1000 test shots with it. A decent compromise between the dSLR and the point and shoot, and I get video. The color is superb. The auto focus has NO problems. The image review has been very accurate. If the images did not get enough light then they were darker on the review screen and I re-shot them. There is some amount of vignetting at the corners, especially at each end of the zoom range. At f/9.0 everything is very nice and clear. I believe there is some distortion at the 10mm end, but perhaps the 10mm /2.8 lens will not have this problem. I also purchased the 30mm-110mm lens and have been very happy with the quality of the pictures. Like any new camera there is an adjustment period and learning how to shoot it. I have learned to shoot in A-mode outdoors and S-mode indoors to get the type of images I want. I wanted something light than my Sony A700 that still took good pictures, especially macro work, and this lens delivers for that. For landscapes, the jury is still out on that one due to possible distortion issues. I don't normally shot in RAW mode, so adjusting the images in Photoshop has not been a problem. Video seems to work nicely. I was strongly considering buying the Sony Nex-5N, especially since I could use my A-mount lens on it, but decided against it because it requires a separate microphone for sound and has no attached flash. This made the camera less easy for capturing in the moment photo shots and video and more gear to carry around. Purchased the White body and lens and loving it. Glad I bought it? After getting familiar with it - YES.

Update: After using the camera a little longer I would say one disadvantage is the shadow cast by the lens when using the flash up close.
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