- File Size: 1102 KB
- Print Length: 352 pages
- Publisher: William Morrow; Reprint edition (December 31, 2018)
- Publication Date: December 31, 2018
- Sold by: HarperCollins Publishers
- Language: English
- ASIN: B07CWTQN2K
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #575,557 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Ninja Future: Secrets to Success in the New World of Innovation Kindle Edition
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From the Back Cover
Gary Shapiro, president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself
During his three decades as the head of the Consumer Technology Association (CTA)™, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today’s world is almost unrecognizable from that of just a decade or two before: in a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on
In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only imagine. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today’s challenges particularly well—and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today’s turbulent environment by adopting the mindset of “ninjas”—adapting to technological change to capitalize on opportunities at lightning speed.Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world. --This text refers to the paperback edition.
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This is precisely what Alvin Toffler has in mind in Future Shock (1984) when observing, "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."
For those unfamiliar with Shapiro's use of the term "ninja," he explains: "I coined the phrase ninja innovation to describe the people and organizations that have demonstrated the attributes of ancient ninjas -- Japanese warriors who survived battles against extraordinary odds. Using stealth and surprise, they triumphed over adversaries, despite often being outgunned and outmanned by fierce competition or hostile conditions."
Shapiro highly-regards 21st century ninja entrepreneurs who are innovative thinkers with highly developed self-discipline and self-confidence as well as strength, cunning, intensity, and adaptability. In Don Quixote's words, they "dream the impossible dream" and then, like Tennyson's Achilles, are determined "to strive, to seek, to find, and not to yield" until that dream becomes a reality.
Some of the most interesting material is provided in Chapter 4, "Ninja Innovations Today," as Shapiro examines several examples of what "a few basic technological ingredients" have made possible. "The most advanced level of big data analytics involves not only predicting the probability of future outcomes, but also automatically taking action based upon those predictions. Predictive analytics requires a feedback loop in order to continuously refine its predictive prowess."
These are among the passages that caught my eye, also listed to suggest the scope of Shapiro's coverage:
o Surprise Hits (Pages 11-14)
o Spend Less, Know More (15-21)
o An Aging Population (23-33)
o Retail Apocalypse (38-42)
o The Experience Economy (48-50)
o Changing Business Models, and, Human-Machine Partnerships (52-55 and 55-59)
o On Algorithms (67-68)
o Cloud Computing, Big Data, and Analytics (68-70)
o Quantum Computing (81-83)
o Artificial Intelligence (86-92)
o Augmented, Virtual, and Mixed Reality (94-98)
o Personalized Health Care (106-110)
o The Importance of Privacy (123-128)
o Some Like It Hot (143-146)
o Sharing Is Caring (156-158)
o Keys to a Smooth Transition (161-165)
o Israel (178-181)
o China (183-187)
o Detroit (201-202)
o Every Company Is a Tech Company (206-210)
o Know Your Customer (214-217)
o Leverage Your Strengths (222-226)
o Variety Is the Spice of Life (241-244)
o A Competitive Advantage (252-254)
o Resilience (257-261)
I wholly agree with Gary Shapiro's concluding observations: "If we embrace innovation boldly and with our eyes wide open, we can cure incurable diseases, solve impossible environmental challenges, and create unimaginable opportunity and prosperity. Today these are tantalizing possibilities. I have every confidence that innovators will turn them into realities in the ninja future."
* * *
Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)™, the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES® - The Global Stage for Innovation.
The arguments offered to support the author's point of view were weak. Simply weak. And he uses the term “innovation” very loosely. For some reason he seems to think smart phones are a good thing. He seems to think because people are living longer they are happier and healthier. He ignores the fact that when some people get rich that means that a lot of people become poor.
I picked this book up to read because I was curious if the author would be able to create something of value on the topic of innovation. I've picked up many books of this type over the years. And none of them have produced. They are garbage. This book is no different. It doesn't really add any value in the form of great ideas, thoughts, strategic plans, or whatever. It's certainly not worth the sales price listed. It's just boring, preachy, and I'll go as far as to say the author is ill-informed.
Innovation is not so important to the US economy. The author seems to think that it is. What is important to the US economy is that the business environment doesn't get too turbulent. What is important to the US economy is that the US stops giving aways its wealth through huge trade deficits. And what is important to the US economy is that most of the citizens (not illegal immigrants) are employed and making at least a comfortable living. Innovation (as the author describes it) has worked against all of these things. There is no way innovation can be important to the US economy. And therefore the author's premise behind the book is worthless. 2 stars!