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Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses Kindle Edition
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“Top-notch. … Shapiro argues that companies should demonstrate the same agility, laser-like focus, and strength as ninjas.” -- Publishers Weekly
“With Ninja Innovation, Gary Shapiro has boiled down the mystery of business success to its foundational precepts: Risk, passion, failure, and, above all, innovation. Having spent 30 years at the Consumer Electronics Association, Gary knows what it takes to create a successful business and change the world.” -- NOEL LEE, Founder and CEO, Monster Cable Products, Inc.
“Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what’s best for listeners, and artists.” -- TIM WESTERGREN, Co-Founder of Pandora radio --This text refers to an alternate kindle_edition edition.
About the Author
Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)™ the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES® – The Global Stage for Innovation. As head of CTA for more than three decades, he has effectively ushered the consumer technology industry through major periods of technological upheaval and transformation.
Shapiro is the New York Times best-selling author of Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses (Harper Collins, 2013) and The Comeback: How Innovation will Restore the American Dream (Beaufort, 2011). Through these books and through television appearances, and as a columnist whose more than 1,000 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.--This text refers to an alternate kindle_edition edition.
- ASIN : B008HS336U
- Publisher : William Morrow; Reprint edition (January 8, 2013)
- Publication date : January 8, 2013
- Language : English
- File size : 440 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 259 pages
- Lending : Not Enabled
Best Sellers Rank:
#1,235,130 in Kindle Store (See Top 100 in Kindle Store)
- #2,030 in Business Systems & Planning
- Customer Reviews:
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As consumers all and as our workday ends we get to appreciate both achievements as we watch a movie, surf the Internet or listen to some music. Thank you, CEA.
In Gary's new book, Ninja Innovation, we get a peek at what it takes to contribute to such striking successes. Of course, Gary lets us believe through the book's various vignettes that it is others who teach him the strategies for success. But, when you are a player on two world championship teams, you probably have some personal insights that the rest of us want to know.
There are many educational vignettes in this book of how the Consumer Electronics industry got to be $1 Trillion strong. But, the premium story is the background on his HDTV Strike Force. It is a wonderful piece with many lessons for all. This was a top-talent, SWAT effort to pull away from mediocrity to define a best-quality presentation standard for the masses in an environment in which there were many who were accepting of compromise. [Every time I watch HDTV, I continue to be amazed how good it looks.]
To quote Gary, "The HDTV story is one of a great strike team composed of individuals from both government and the private sector who individually and collectively had a positive, worldwide impact on a technology whose importance continues decades later. "
Get this book! Within are many lessons on how we can all become world-changing innovators.
Gary Shapiro, head of the Consumer Electronics Association, thinks ninjas created the die from which today's business winners are cast.
He draws out that comparison entertainingly in his new 250-page book "Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses."
"Ninja innovation is my catch-all phrase for what it takes to succeed," Shapiro writes in the introduction.
"You have to display the qualities of the ancient Japanese ninja, whose only purpose was to complete the job. He wasn't bound by precedent; he had to invent new ways."
In defining ninja innovation, Shapiro offers a quasi-memoir that might have been titled "My Life in Consumer Electronics."
The stories are fun and the major characters--including Bill Gates, Jeff Bezos, Mark Cuban and Mark Zuckerberg--mostly notable.
From the book we learn that business innovators, though not literally given to spying, like James Bond are particularly single-minded. They don't think twice about breaking the "rules of the game" to win.
Shapiro scatters among the lessons lengthy gripes about US immigration policy, government regulation and unions, leftovers from his first book, The Comeback.
But the fresh material--especially his inside look at lobbying and the history of the Consumer Electronics Show--makes Shapiro's new book worth reading.
In an interview, I asked him whether business success demands that you play the tough guy.
"Absolutely not," Shapiro replied. "In fact, that's a recipe for not being successful. Instead, you have to think like a ninja. You have to be clever, creative, and think outside the box. You have to set a goal and relentlessly pursue it. You have to have a plan and a strategy and you have to be focused."