Hooked: How to Build Habit-Forming Products
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- by Nir Eyal; Ryan Hoover
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Blog postIs distraction a curse or a blessing? Not giving full attention to what we should be doing makes us miss deadlines, fail classes, and crash into other drivers. Distraction certainly has a price. Nonetheless, we love our distractions! Social media, spectator sports, movies, books, TV shows, the news, video games – what would we do […]
The post When Distraction is a Good Thing appeared first on Nir and Far.
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Blog postNir’s Note: This guest post is excerpted from Nathalie Nahai’s best-selling book, Webs Of Influence: The Psychology of Online Persuasion. A film, a piece of theatre, a piece of music, or a book can make a difference. It can change the world. – Alan Rickman, Actor What Makes Video Special? Compared to other media types on the web, […]
The post How to Use Psychology to Make Persuasive Video appeared first on Nir and Far.
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Blog postTo understand technology addiction (or any addiction for that matter) you need to understand the Q-tip. Perhaps you’ve never noticed there’s a scary warning on every box of cotton swabs that reads, “CAUTION: Do not enter ear canal…Entering the ear canal could cause injury.” How is it that the one thing most people do with Q-tips is […]
The post Tech Companies are Addicting People! But Should They Stop? appeared first on Nir and Far.
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Blog postNir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab. This exclusive book excerpt is from Vanessa’s new book, Captivate: The Science of Succeeding with People, which was recently named as one of Apple’s Most Anticipated Books of 2017. We all want more conversions. More sign-ups, […]
The post How to Use Personality Science to Drive Online Conversions appeared first on Nir and Far.
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Blog postOur personal technology is becoming more pervasive and persuasive. Critics claim it is addictive, irresistible, and hijacking our brains. Instead of offering another knee-jerk reaction, here’s my take on the peril and promise of persuasive technology. This is the talk I gave at the 2017 Habit Summit where I discuss and offer solutions for: Stopping […]
The post Technology is Distracting and Addictive. Here’s How to Fix It. (Video) appeared first on Nir and Far.
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Blog postNir’s Note: This guest post is by Paulette Perhach. Paulette writes about finances, psychology, technology, travel, and better living for the likes of The New York Times, Elle, and Slate. I learned how to respect authority from my father. At the top of a huge water slide at a theme park, he put me, my […]
The post The Strange Way Being “Good” Hurts Your Willpower appeared first on Nir and Far.
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Blog postUntil recently, when I needed a break I’d grab my phone. Whether I was bored, mentally fatigued, or just wanting a pick-me-up, I felt relief checking the news, Facebook, or Instagram. However, new research suggests there are good ways and not-so-good ways to spend our break time. While some breaks can leave us refreshed and […]
The post Research Reveals How to Take a Better Break appeared first on Nir and Far.
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Blog postNir’s Note: Jane McGonigal is a game designer at The Institute for the Future and bestselling author of Reality is Broken and SuperBetter. She’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview with Max Ogles, McGonigal discusses impact of future technologies on behavior, habits, and the way […]
The post The Unbelievable Future of Habit-Forming Technology appeared first on Nir and Far.
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Blog postThe post Why Our Tech Obsession Might Be a Work Obsession appeared first on Nir and Far.
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Blog postNir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview with Max Ogles, Saad discusses the role of evolutionary psychology in modern marketing. Q: Let’s start with a simple […]
The post The Secret Marketing Power of Evolutionary Psychology appeared first on Nir and Far.
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Blog postHaving a hard time focusing lately? You’re not alone. Research shows interruptions occur about every twelve minutes in the workplace, and every three minutes in university settings. In an age of constant digital interruptions, it is no wonder you’re having trouble ignoring distractions. In their new book, The Distracted Mind: Ancient Brains in a High-Tech […]
The post Your Ability to Focus Has Probably Peaked: Here’s How to Stay Sharp appeared first on Nir and Far.
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Blog postNir’s Note: Irene Au is a design partner at Khosla Ventures and former Head of Design at Google, Yahoo, and Udacity. She’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview, she chats with Max Ogles about design strategy for startups. Q: You have an impressive background as […]
The post Don’t Ask People What They Want, Watch What They Do appeared first on Nir and Far.
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Blog postDJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls “they.” “They don’t want you motivated. They don’t want you inspired,” he blares on camera. “They don’t want you to win,” he warns. On Ellen DeGeneres’s talk show, Khaled urged the host, “Please, Ellen, stay away from them!” […]
The post How to Achieve Your Goals By Creating an Enemy appeared first on Nir a -
Blog postNir’s Note: Buster Benson is a product manager at Slack who worked previously at Twitter and Habit Labs and is working on a new book about cognitive biases. He’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview, he chats with Max Ogles about how cognitive biases affect […]
The post How Cognitive Biases Can Help (and Hurt) Your Business appeared first on Nir and Far.
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Blog postNir’s Note: Susan Weinschenk is a behavioral scientist, author, and speaker at the upcoming Habit Summit in April. (You can register here!) In this interview, she chats with Max Ogles about some of the overlooked principles of behavioral design. Q: You’re the author of the book, One Hundred Things Every Designer Should Know About People. […]
The post What Most People Don’t Know About Behavioral Design appeared first on Nir and Far.
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Blog postNir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar. Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. My first job out of college […]
The post How to Start a Career in Behavioral Design appeared first on Nir and Far.
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Blog postAround the election, in a desperate search for answers about our nation’s future, I found myself scrolling, reading, and watching everything I could. I was trapped in an endless pull-to-refresh cycle of consuming more news, tweets, posts, and videos than was good for me. I told myself that I was staying informed, that this was […]
The post How to Stay Informed Without Losing Your Mind appeared first on Nir and Far.
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Blog postThe subject line read: “did you see this?” The message was from my editor Jen. “Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. “Very weird.” I instantly clicked on the link she’d sent. It was uncanny! An article written by Christopher Mele at the […]
The post What Do You Do When Someone “Steals” Your Amazing Idea? appeared first on Nir and Far.
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Blog postNot so long ago, my after work routine looked like this: After a particularly grueling day, I’d sit on the couch and veg for hours, doing my solo version of “Netflix and chill,” which meant keeping company with a cold pint of ice cream. I knew the ice cream, and the sitting, were probably a […]
The post The Way You Think About Willpower Is Hurting You appeared first on Nir and Far.
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Blog postAll products and services, everything we buy and use, have but one job—to modulate our mood. The fundamental reason we use technology of all sorts, from stone tools to the latest iPhone, is to make us feel better. To prove the point, consider how perception of relief is tantamount to actual relief. Consider the so-called placebo […]
The post Your World is Full of Placebo Buttons (and That’s a Good Thing) appeared first on Nir and Far.
Books by Nir Eyal
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