- Series: No B.S.
- Paperback: 288 pages
- Publisher: Entrepreneur Press; 1 edition (June 1, 2011)
- Language: English
- ISBN-10: 1599184001
- ISBN-13: 978-1599184005
- Product Dimensions: 6 x 0.5 x 9 inches
- Shipping Weight: 12.6 ounces (View shipping rates and policies)
- Average Customer Review: 4.5 out of 5 stars See all reviews (49 customer reviews)
- Amazon Best Sellers Rank: #62,710 in Books (See Top 100 in Books)
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No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity Paperback – June 1, 2011
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About the Author
DAN S. KENNEDY is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses. He is a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion.
JASON MARRS is an intense innovator and pricing/marketing strategist who coaches entrepreneurs and professionals in overcoming price reluctance and resistance.
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Top customer reviews
However I didn't give a 5 star. As of February 2013 some offers included in the book are dead so I was left with a cliffhanger about knowing the many pricing strategies from Jason Marrs. It's amazing that Dan and Jason just let the offers die without any alternative offer. It's like the chapter warms your engines and get your wheels rolling, just to see that offer that would ad up more power gets you to a dead-end. That's not cool.
Apart from that the book is great. Every chapter is filled with useful information and it is presented in a simple, entertaining and practical way. Forget about complicated writing and repetitive ideas as with many books in the genre and specially the exhausted examples about big companies. This books brings the game down to Earth for the small and medium-sized business. However I could say that there's some pre-requisites to use this book effectively. First, you MUST understand Dan's way of marketing and selling (he has books on those specific subjects and he makes recommendations about them when relevant in the book) as this book is the turbo for that to maximize profits, margins and have more pricing control.
are already familiar with Dan Kennedy's general gist.
He's been talking about premium prices now for many
years this book largely summarizes his thoughts and
experience on the matter.
Despite the predictable content for readers familiar
Dan Kennedy/Jay Abraham (et al) school of business
thinking, there is some brainy stuff in the back.
The more complex arithmetical stuff draws from
Larry Steinmetz's work. Kennedy gives credit where
due to Steinmetz, but if you really want to grasp the
nuances of Steinmetz's pricing and sales tactics,
you should be reading Steinmetz as well.
Overall it's pretty good and a great value in terms
of knowledge passed for the price... which Kennedy
mentions and explains why the book includes such
high quality information at a such a modest price;
low-price, high grade entry-level, bookstore friendly
information products are an important part of his
lead generation system.
Some of these no B.S books are better than others.
As a general rule, the more chapters in the book
Kennedy wrote, the better the book. He is really
in a class of his own and his co-authors are seldom
at the same tier in terms of profundity and
articulation of the ideas.
That said, I've never questioned the value I've received from any of them.
No question, Dan Kennedy's 'NO BS' books have been controversial. Reading reviews here (on Amazon) over the years (many negative), you'd get the impression the books in the series are really only not-too-thinly-veiled vehicles to get people to buy his other books, programs, courses, conferences, etc. And to a great extent, that's true.
But what those negative reviewers seemd to largely miss - is that Kennedy (in all of his products, including the 'NO BS' series) is only practicing what he preaches/teaches/writes about in those books and products - to ALWAYS include a back-end, follow-on, up-selling/cross-selling offer or call-to-action, so that you can build a list of people who've bought any of your books/products, and then continue to offer that list other opportunities to acquire more of your 'stuff'on a consistent, on-going basis.
Dan calls it "building your herd" (a group of people who recognize the merit in 'it,' want 'it,' and are willing to buy 'it,' whatever 'it' is... if it comes from you [or Dan Kennedy]).
All this is not to say there's no value in the 'No BS' series... far from it.
Each of the books is chock-full of wisdom (both orthodox and off-the-wall), ideas, tips, examples, caveats, etc... presented in a humorous, sometimes caustic styel... and this latest book, 'NO BS Price Strategy,' is no exception.
In it, Dan deals with the 'sacred' cows of what you (believe) youcan or can't do with your pricing, knocks down the barriers that get in the way of using pricing as an aggressive profit-building tool, and gives you permission to get out there and give new/different ways of pricing your products/services.
As a business coach, one of the first things I ask new clients to do is - raise their prices... and after the anguished 'I'll lose all my clients' plea, I explain that the biggest challenge, the greatest resistance to raising prices is almost never in the mind of the person being asked to pay for something (especially if the value has been well-presented), rather it's almost always between the ears of the person who's setting the prices (think about what a Big Mac used to cost [I remember when they were 35 cents], versus what they charge for 'em today [nearly $4.00], and yet people still buy them at about the same rate).
Dan covers this aspect, and a myriad of other, provocative concepts, ready to implement into your business... in 'NO BS Price Strategies.' So, if you're the one in your company who sets prices, and you're an open-minding, ambitious, and a willing to 'move outside your comfort' kind of person, then this book is for you... and your business will never be the same.
On the other hand if yours is a skeptical, stuck in the 'way things are,' 'people will never pay more' mindset... and you're not willing to allow yourself or your company to become 'more,' then give this book a pass and leave a ton of future profit on the table... choice is yours.
Kennedy and his co-authors give you the psychological barriers to higher pricing and how to overcome them, plus example marketing pieces and strategies from wildly successful entrepreneurs.
Not a nuts and bolts how to book, but there's enough here to make it worth your while.
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