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No Filter: The Inside Story of Instagram by [Sarah Frier]

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No Filter: The Inside Story of Instagram Kindle Edition

4.4 out of 5 stars 1,537 ratings

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Editorial Reviews

Review

"Happily—this is a book about Silicon Valley. It is a record of a single app moving through the place. And in making that record, in hewing closely to Instagram and its founders, Kevin Systrom and Mike Krieger, while giving new texture to the Valley’s major players, like Jack Dorsey and Mark Zuckerberg, Frier tells the story of how that place works....The book manages to be cleareyed and objective about the founders and their many flaws, without sensationalizing or oversimplifying—a hard balance to strike in tech coverage right now....we need a book like this to explain what it is I’m tapping on all day. I spend hours staring at the screen, and now I have a better sense of who’s staring back."
New York Times
 
"
No Filter is a vibrant play-by-play of how Instagram reached that level of influence through the business of manufacturing coolness....Frier's version of that story is rich with details, based on hundreds of interviews including sit-downs with the app's co-founders Kevin Systrom and Mike Krieger. Armed with their perspective, Frier is able to draw a line between each decision the founders made and the cultural consequences....The irresistible drama of No Filter plays out between the founders and Facebook CEO Mark Zuckerberg."
—NPR

"Deeply sourced....Frier delivers a compelling tale of jealousy.... The David-and-Goliath tussle is deftly interwoven by Frier with another tale: the transformation of Instagram itself, from the photo app known for its artsy filters to the creator of 'creators.'"
Financial Times

"
No Filter might be the most enrapturing book about Silicon Valley drama since Nick Bilton's Hatching Twitter, but this time, instead of cofounder infighting, the battle for Instagram's soul has far more reaching consequences for society and its relationship with technology....Frier deftly streamlines from multiple interviews with some of the most high-profile executives, venture capitalists, and most-followed celebrities on Instagram."
Fortune

"Frier captures the power Instagram came to wield in society even among those who didn’t use it....The author deftly weaves Instagram’s cultural impact into what might otherwise be a cold-eyed business story, adding rich texture and context, and giving us non-billionaires something we can relate to. But the book’s narrative power—and it’s told in a narrative voice, relying on interviews with hundreds of employees and others close to the companies—rests in the human drama among the whiz kids navigating Silicon Valley’s tricky crosscurrents. The book is also leavened by entertaining details."
Washington Post

"In this illuminating first book by tech reporter Sarah Frier, [Instagram's] founding, dizzying rise, and the impact it has on people around the world is unraveled in fascinating detail. Read this, and you might never post a photo the same way again."
Town & Country

"The story of the supercharged rise and inevitable distortion of one of the world’s most wide-ranging and influential social media platforms. An eminently readable cautionary tale about technology that once again questions what—or who—the product really is."
Kirkus Reviews

"Frier weaves a gripping narrative of the power of technology that all readers can appreciate....Frier keeps readers hooked into this world of high-stakes technology."
Library Journal

"Expertly chronicles the rise of Instagram....Frier’s work is based on lengthy interviews with the company’s two founders, current and former employees, and it brings fresh insight into some of Instagram’s most pivotal moments. From Twitter’s failed attempts at an acquisition to the race to build Stories in a bid to fend off Snapchat, it offers an inside perspective into how those decisions shaped the company."
Engadget

"One of my favorite books of recent months....it’s a meticulously reported, beautifully told story about one of the most successful apps ever created."
—Casey Newton, The Verge

"No Filter offers an engaging account of how tech founders’ ideals inevitably have to be squared with making profits."
—Wall Street Journal

"Sarah Frier, a technology correspondent at Bloomberg, uses close access to Instagram insiders to give a lively and revealing account of how the world came to see itself through Mr Systrom’s lens."
—The Economist

"Successful startups in Silicon Valley are sometimes described as being akin to building a spaceship in mid-flight. With
No Filter, the intrepid Sarah Frier takes you inside the spaceship that became Instagram. A deeply reported and beautifully written account of a company that has changed society, fame, culture, business, and communication—sometimes for the better and, as Frier so adeptly shows, also for the worse."
—Nick Bilton, special correspondent for Vanity Fair and author of Hatching Twitter

"Sarah Frier’s
No Filter is a riveting and wonderfully reported story of a company that is shaping our world. Her writing shines a spotlight on the cultural and economic power wielded by Instagram, but it also turns that spotlight back on us, igniting a conversation about the often unconscious role we play in increasing Instagram’s formidable, maybe even terrifying, reach."
—Bethany McLean, coauthor of The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron 

"
No Filter pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped all of our lives, whether you use the app or not. It's so much more than a business story; it’s a story about culture, fame, and, ultimately, human connection. Frier covers those whose lives have been most transformed by the app with incredible thoughtfulness and nuance, leading you to places you’d never expect. Her powerful reporting, paired with beautiful writing and a thoughtful perspective, make No Filter the most entertaining book I’ve read in years."
Taylor Lorenz, reporter for the New York Times

"With 
No Filter, Sarah Frier has delivered a brilliant exploration of the highs and lows of human nature. The book is part business drama—packed with tales of creativity, ambition and intrigue—and part an anthropologist's examination of modern life. Frier's vivid reporting and electric storytelling provide the definitive account of how Instagram turned into a cultural phenomenon and what the app's success says about all of us."
—Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

"Where
The Social Network told the dramatic story of Facebook’s early years through film, No Filter seeks to do the same for Instagram...The book will give you tons of insight into why Instagram has made the decisions that got it where it is today, and reassure you that no one really knows what they’re doing."
—Grit Daily

About the Author

Sarah Frier is a senior technology reporter for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. She’s also the author of No Filter: The Inside Story of Instagram, the winner of the 2020 Financial Times and McKinsey Business Book of the Year Award.

Product details

  • ASIN ‏ : ‎ B07TFB4R2S
  • Publisher ‏ : ‎ Simon & Schuster (April 14, 2020)
  • Publication date ‏ : ‎ April 14, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3532 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 351 pages
  • Customer Reviews:
    4.4 out of 5 stars 1,537 ratings

About the author

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Sarah Frier runs Big Tech coverage for Bloomberg News. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. She’s also the author of No Filter: The Inside Story of Instagram, the winner of the 2020 Financial Times and McKinsey Business Book of the Year Award.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
1,537 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on June 7, 2020
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5.0 out of 5 stars A book you cannot stop reading once you start it
By Alan Ferrandiz Langley on June 6, 2020
I read a lot of business books but in the last years I have become fond of the ones that tell stories and, at the same time, allow you to learn about management. This is one of the books that offers that rare combination. By reading this book you learn about work culture but not as in a theory book but totally applied to reality. I am really impressed by how important it is to be in the right place at the right time, and, in this case, the right place is Silicon Valley. It is funny how Frier relates many important happenings in Silicon Valley, that take place while the story told in the book is developing. I also like how both Zuckerberg and Systrom are portrayed, the first as a ruthless entrepreneur whose decisions are oriented to one only purpose: Facebook growth, in the latter case, a more vulnerable Systrom, who is constantly trying to improve himself and who keeps faithful to his beliefs, despite the fact that several times he admits he was wrong. I read it in 3 days. It would have been less time but I stopped several times to google the names of the people mentioned in the story, in order to get to know more about them. In summary, I loved the book. It is a business book with lots of stories that will keep you captivated from beginning to end.
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Top reviews from other countries

Cece
2.0 out of 5 stars Disappointing
Reviewed in the United Kingdom 🇬🇧 on April 16, 2020
21 people found this helpful
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Gazzarian
5.0 out of 5 stars Strange New Weird
Reviewed in the United Kingdom 🇬🇧 on May 15, 2021
3 people found this helpful
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Joe Zhang
5.0 out of 5 stars Meticulously researched. Good analysis
Reviewed in the United Kingdom 🇬🇧 on October 3, 2020
2 people found this helpful
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@TheClearCoach
5.0 out of 5 stars A facinating look at the inception & growth of Instagram - the human story!!
Reviewed in the United Kingdom 🇬🇧 on July 11, 2020
5 people found this helpful
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Russell
4.0 out of 5 stars Four stars
Reviewed in the United Kingdom 🇬🇧 on February 15, 2021
2 people found this helpful
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